MINNETONKA, Minn.--(BUSINESS WIRE)--May 21, 1999--(Nasdaq:CARL) Carleton Corporation today announced it has retained Dougherty Summit Securities LLC to advise Carleton on strategic alternatives for financing the growth of its recently introduced Pure.View(TM) customer data management product suite. Dougherty Summit Securities LLC, headquartered in Minneapolis, is an investment banking firm that specializes in financing emerging growth companies. Carleton is a leading provider of customer data management solutions for enabling customer relationship management (CRM) applications, one of the fastest growing segments of the corporate IT solutions market. The company was formed in November 1997 through the merger of Apertus Technologies Incorporated and Carleton Corporation to focus on developing and marketing a new generation of customer data management solutions. In November 1998 Carleton introduced its Pure.View customer data management solution. Since the release of Pure.View, Carleton has experienced increasing market success, winning major new accounts such as California State Automobile Association, ABN AMRO Bank, Computer Sciences Corporation (CSC) Financial Services, H&R Block Inc., RCN Corporation and N.E.W Customer Service Companies Inc. Pure.View has received strong support from leading industry analysts, including Aberdeen, Gartner and META. "Carleton is well positioned to capitalize on the major new wave of corporate spending on CRM applications," said Robert Gordon, Carleton's chairman and CEO. "Our new Pure.View customer data management solution provides unprecedented capabilities, enabling an organization to integrate diverse customer data from across the enterprise and deliver accurate customer profiles, which are critical for successful implementation of CRM applications." "Carleton is entering a strategic new growth phase that requires increased investment in sales and marketing resources to realize the full potential of Pure.View. Our goal in retaining Dougherty Summit Securities is to identify financial or strategic partners to meet this need," concluded Gordon. Separately, Carleton indicated that its fourth quarter and 1999 fiscal year-end (March 1999) audited financial results are expected to be released on Thursday, May 27, 1999. An investor conference call will be scheduled on the release data. Please refer to Carleton's web site at www.carleton.com for further details. About Carleton Headquartered in Minnetonka, Minn., Carleton is a leader in customer data management solutions for customer relationship management and related analytical applications. Carleton Pure.View enables organizations to integrate and deliver customer data from across the enterprise for use in decision support systems and new front-office applications. Pure.View's Active Customer Data Management(TM) architecture provides the full range of customer data transformation, integration, and cleansing capabilities in an integrated, cost-effective solution. With Pure.View, organizations benefit by delivering their sales and marketing applications faster with higher quality customer data. For more information, call 800-328-3998, send e-mail to info@carleton.com, or visit Carleton's web site at http://www.carleton.com. Pure data Pure results All brand names and products are trademarks or registered trademarks of their respective companies.  