Julie Pickard <JPickard@softrax.com> on 10/24/2000 05:16:08 PM
To: 
cc: SOFTRAX Mkting <Marketing@softrax.com>, Scott Schults 
<SSchults@Softrax.com>, Wes Reuning <WReuning@Softrax.com>, Greta Krupetsky 
<GKrupetsky@softrax.com>, "Robert O'Connor" <ROConnor@Softrax.com>, "Sue 
O'Leary" <SOLeary@Softrax.com> 
Subject: Revenue Recognition Seminar and Cocktail Reception Invitation fro m 
SOFTRAX


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type the word "remove" in the subject line.

 SOFTRAX Corporation is pleased to invite you to a Financial
Roundtable discussion on Revenue Recognition.  This seminar is free of
charge.

 Seats are limited, so if you are interested, please contact Julie
Pickard (jpickard@softrax.com) to indicate that you will be attending no
later than Monday November 6, 2000.  We look forward to seeing you!  Please
include your full name, company name, title, email address and phone number.


 Issues in Accounting for Software and Internet Activities
 Sponsored by: SOFTRAX Corporation


 Presenter:     Ashwinpaul C. Sondhi, PhD
 When:     Wednesday, November 15, 2000; 3:00
PM-5:30 PM
       Cocktail Reception
to follow 5:30 PM - 7:00 PM
 Where:      Omni Austin Hotel, 700 San
Jacinto at 8th Street, Austin, TX 78701.  512.476.3700
       Seminar is held in
the Congress Room
       Reception is held in
the Chambers Room

 Who Should Attend: Controllers, CFO's, CPA's, VC's, and those
charged with any aspect of financial reporting for companies

 RSVP:     Jpickard@softrax.com   (by Monday
November 6, 2000)


 In this discussion you will learn the latest about:

* EITF 00-3: Application of AICPA SOP 97-2 to Arrangements that
Include the Right to Use Software stored on Another Entity's Hardware.
* EITF 99-17: Accounting for Advertising Barter Transactions
* EITF 00-2: Accounting for Web Site Development Costs
*  Revenue recognition
*  Recognition of ad revenue with "hits"
*  "impression" guarantees
*  Transparency of deferral
*  Reporting for barter transactions
*  Classification of expenses between operating
*  categories and segment reporting
*  AICPA Technical Practice Aid on rebates and heavily
* discounted introductory offers, plus models to determine how much
this
* practice really costs
*  Deferred revenue and sales growth
*  Handling cost of service outages
*  An update on pooling



 About the Speaker:
 Ashwinpaul (Tony) C. Sondhi, PhD received his PhD in Accounting and
Economics/Management Science in 1985 from New York University. His research
has been published in several accounting and finance journals.

 Mr. Sondhi is co-author of:
  * The Analysis of Financial Statements, 1998
  * Impairments and Write-offs of Long-Lived Assets
  * CFA Readings in Financial Statement Analysis

 He has also edited:
  * Credit Analysis of Nontraditional Debt Securities
  * Off-Balance Sheet Financing Techniques

 Sondhi is a member of the Financial Accounting Policy Committee of
the AIMR and has served on the committee of the AICPA, the FASB, and the
International Accounting Standards Committee.  He was an advisor to the FASB
on its project comparing U.S. and International Financial Reporting
Standards.  He taught at New York University, Columbia University and at
Georgetown.  He is currently a Visiting Professor at Stockholm University,
Sweden and Copenhagen Business School, Denmark.
 Sondhi serves on the board of directors of two mutual funds and is
an advisor to several US and Foreign companies.  His consulting activities
include valuation, comparative analysis of financing and capital structure
alternatives, creation and operation of finance, securitization,
intellectual property, and investment subsidiaries, analysis of covenants
and development of debt agreements.