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Yahoo! Internet Life Magazine Continues to Score Great Demos Reports 2001
MRI Spring Study

NEW YORK, May 31, 2001 (BUSINESS WIRE) -- Yahoo! Internet Life - the largest
consumer lifestyle magazine covering the Internet, with 5.3 million monthly
readers - continues to report stellar demographics according to the 2001 MRI
Spring Study, released May 21.

The Study reveals that the median household income for Yahoo! Internet Life
readers is now $62,757, a $7,000 increase from the 2000 MRI Spring Study.

The median age for Yahoo! Internet Life readers is 34 years old, with the
college educated audience rising to 74%. Their attraction as a target audience
is also evidenced by the fact that 30% are employed in professional or
managerial positions. In addition to the increase in household income, readers'
individual earned income also rose by 14% from the 2000 Spring Study results.

"These MRI figures clearly show the power and influence of Yahoo! Internet Life
readers," said Diane Silberstein, publisher of the Ziff Davis Media publication.

Yahoo! Internet Life leads in every Internet usage category measured by the 2001
MRI Spring Study. Comparing this year's results to those attained by Yahoo!
Internet Life in the 2000 MRI Spring Study, the 2001 Study reveals:

- 36% more of Yahoo! Internet Life readers are shopping online for

personal items. - 47% more of Yahoo! Internet Life readers are using the
Internet


    for business purchases.

Yahoo! Internet Life excels in other online categories including travel planning
as well as researching real estate, automotive sales, and employment options.
The magazine ranks among the top ten for:

- Using the Internet daily - Any Internet access - Listening to the radio online


    About Yahoo! Internet Life

Yahoo! Internet Life (www.yil.com) is the world's largest consumer lifestyle
magazine covering the Internet. The Ziff Davis Media publication has a licensing
and promotion agreement with Yahoo, Inc. but remains an editorially independent
magazine. It is not owned by Yahoo, Inc.


CONTACT:          Yahoo! Internet Life, New York
                  Diane Stefani, 212/503-4773
                  Diane_Stefani@ziffdavis.com
                  or
                  Evan J. Schapiro, 212/503-4772
                  Evan_Schapiro@ziffdavis.com

URL:              http://www.businesswire.com
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.

Copyright (C) 2001 Business Wire.  All rights reserved.

-0-


KEYWORD:          NEW YORK
INDUSTRY KEYWORD: ADVERTISING/MARKETING
                  E-COMMERCE
                  INTERNET
                  PUBLISHING





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