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             [IMAGE] [IMAGE]   [IMAGE] [IMAGE] Upgrades  [IMAGE] DownGrades  [IMAGE] Coverage Initiated  [IMAGE] Stock Splits  [IMAGE] Buybacks  [IMAGE] Pos Pre-Announce  [IMAGE] Neg Pre-Announce     [IMAGE]   [IMAGE]   [IMAGE]  [IMAGE]  [IMAGE] Unsubscribe  [IMAGE] Update my Membership / Profile  [IMAGE] Forgot Username / Password  [IMAGE] Add / Edit Alerts  [IMAGE] View My Alerts   [IMAGE] [IMAGE] [IMAGE] [IMAGE]   [IMAGE]  [IMAGE]    [IMAGE] [IMAGE] [IMAGE] 	  As requested, your News Alert for YHOO  follows from EquityAlert.com.     Yahoo! Astrology Expands Offerings With Personalized Services; For-Pay Hotline, E-Mail Horoscopes, and Astrological Charts Now Available for Astrology Fans Around the World   SUNNYVALE, Calif., Nov 26, 2001 (ENTERTAINMENT WIRE) -- Yahoo! Inc. (Nasdaq:YHOO), a global Internet communications, commerce and media company, today announced it is launching personalized for-pay services as part of a broad expansion of its offerings on Yahoo!(R) Astrology (http://astrology.yahoo.com).   The new services are being offered through an existing agreement with Center.com's AstroCenter, a premier supplier of personalized original astrology content. Initially, the new services consist of three products: an e-mail "hotline," subscription daily astrology e-mails, and detailed personal astrological reports.   "We're pleased to expand Yahoo! Astrology's offerings to provide a broader selection of services that people are requesting, including personalized premium content," said Dan Hart, senior director, games and entertainment business, Yahoo!. "We are well suited to tap into this lucrative, thriving market, and we are confident that people will enjoy purchasing this content for themselves, as well as friends and family."   Yahoo! Astrology designed its personalized services to give people easier, faster access to in-depth astrological advice. Each offering gives consumers the information they want in a familiar, easy and direct format. People enter their name, gender, and time and place of birth and Yahoo! Astrology provides the following:   --  "AstroHotline:" People receive direct answers to their         astrological questions via e-mail for $14.95 a question. This         lengthy, individually-created reply comes from an AstroCenter         astrologer, who interprets the person's astrological chart         specifically to answer the question.     --  Subscription e-mail: A daily, personalized horoscope, answers         to questions, and compatibility readings are provided to         people for $4.95 per month.     --  Astrological reports: People receive detailed, multi-page         astrological charts ranging in price from $9.95 to $19.95,         depending on the length of the report. Reports include         personality, compatibility, natal and annual predictions,         among others.  "With these new offerings, Center.com and Yahoo! are providing a one-stop shop for personalized astrological services," said Jeremiah Rosen, vice-president, business development, Center.com. "Whether people are looking for a daily read, want to purchase a chart for themselves or a friend, or need to contact an astrologer directly, we offer it all."   About Yahoo!  Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 218 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.   Note to Editors: Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners   CONTACT:          Yahoo! Entertainment                    Linda Pederson, 408/349-7088                   lpederson@yahoo-inc.com URL:              http://www.businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page.  Copyright (C) 2001 Business Wire.  All rights reserved.  -0-   KEYWORD:          CALIFORNIA INDUSTRY KEYWORD: E-COMMERCE                   ENTERTAINMENT                   ADVERTISING/MARKETING                   INTERNET                   SOURCE:                   Yahoo!                   Inc.    [IMAGE]    ***IMPORTANT NOTICE AND DISCLAIMER REGARDING THIS COURTESY EMAIL***  At your request, as a subscriber to our service, this email alert is being sent to you as a courtesy and is for information purposes only. We are a financial news re-distributor. We are not an investment advisory and do not purport to tell or suggest which companies you should monitor or which securities you should purchase or sell.   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