FYI. update on movie trading business. 
I change my mind. At first I though that we should focus on customers who 
want to diversify their unique risks. But now I feel that, at this moment, 
the "make-sense" people are not easy to find in reality. (Even myself who own 
Enron stock, not Dynergy.) There are more risk takers than risk diversified 
people. So I think speculators might be our customers in this movie business.
-chonawee


---------------------- Forwarded by Chonawee Supatgiat/Corp/Enron on 
05/02/2001 11:23 AM ---------------------------


Chonawee Supatgiat
05/02/2001 11:23 AM
To: Russell Woody/Enron Communications@ENRON COMMUNICATIONS, Key 
Kasravi/Enron Communications@Enron Communications, Richard DiMichele/Enron 
Communications@Enron Communications, Martin Lin/Contractor/Enron 
Communications@Enron Communications, Greg Woulfe/Enron Communications@Enron 
Communications
cc: Stinson Gibner/HOU/ECT@ECT 

Subject: Re: HSX volume info  

Thanks, Key, for the volume information. Because HSX is a fake market, I 
think this indicates that there are lots of speculators out there in the 
movie trading business. So I believe "speculators" might be one of our major 
customers. (Like stock markets, a (big?) part of brokers' profits are from 
speculators' commissions.)

I know the "diversification" is a good thing to do but may be hard to do in 
reality. Even for myself, who is working for Enron and owning Enron shares, I 
would not buy Dynergy stocks even if it makes sense to do that for reducing 
my unique risk...  In stead, I buy Enron shares, so I am a speculator (risk 
taker) myself... 

Regarding moral-hazzard/information-asymmetry issue in the movie business, 
the market price will reflect this risk. In addition, I think we can 1) try 
not taking any position or 2) have a diversified portfolio of movies. 

If we operate as a broker and maintain balanced books, one question is how 
much we have to invest to create these markets... Thin margin can help 
generate volume.

-Chonawee







From: Russell Woody@ENRON COMMUNICATIONS on 05/01/2001 02:13 PM
To: Key Kasravi/Enron Communications@Enron Communications
cc: Chonawee Supatgiat/Corp/Enron@ENRON, Martin Lin/Contractor/Enron 
Communications@Enron Communications, Richard DiMichele/Enron 
Communications@Enron Communications 

Subject: Re: HSX volume info  

Key - Interesting information.  Personally, I am blown away by the large 
membership HSX claims.   Even if they have a decent percentage of these 
numbers, that would suggest that movies and the related industry is becoming 
sport as well as entertainment.  I guess the fact that you can already find 
on the front page of your newspaper such information as weekend box office 
receipts suggests that a lot of people really are interested in movies beyond 
the content.  Could bode well for us...

Rus Woody
Enron Broadband Services
Global Bandwidth Risk Management
Phone (713) 853-4312
Cell (713) 410-2286
Fax (713) 646-8795



	Key Kasravi
	05/01/01 01:22 PM
		 
		 To: Richard DiMichele/Enron Communications@Enron Communications, Chonawee 
Supatgiat/Corp/Enron@ENRON, Martin Lin/Contractor/Enron Communications@Enron 
Communications, Russell Woody/Enron Communications@Enron Communications
		 cc: 
		 Subject: HSX volume info

FYI,

Spoke VP sales from HSX:  I posed as being interested in advertising on the 
site (keep in mind for perspective on info)

750k registered users
80k active users at any time
40k trades per day
each user visit averages about 37 minutes with 41 page turns
HSX.Com is primarily a B2C platform
Primary visitors - young people interested in the entertainment aspect and 
virtual stock exchange competition aspects of the site

But - 

HSXresearch.Com is a B2B site designated to provide information to industry 
players  
The concept behind the B2B site is provide industry players with insight into 
consumer perception:  exert from press release:





HSX Research's primary application, HSX Trader Insight, consists of six 
dynamic reports that provide clients with long-lead estimates of audience 
awareness, intention and box office projecting for all film projects. Future 
applications, such as advertising effectiveness analysis, product placement 
analysis, entertainment product indexing and other value-added market 
research services will be available later this year. 


It does make me think that if you visit the B2B site, you are likely to visit 
the trading site and be aware of it if nothing else.  And the volume of 
trades is a lot higher than I had thought => although it's just for fun.


regards,

Key

________________________
Key Kasravi
Office -713-853-5506
Cell-713-446-4452
Fax-713-646-8551