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    Product  is no longer king. Channels rule. by Tim Riesterer, VP Market Development, Ventaso  In  today's highly charged B2B market, it's not so much what you sell  anymore - but how you sell it. Product is no longer king. The  channels by which complex products and services are marketed and  sold have become the new drivers of economic success, influencing:  Prospect  brand decisions Market  share growth Top-line  revenue gains Bottom-line  profitability  Pressure  for continued growth in each of these areas is forcing many companies  to aggressively pursue expanded channel partnerships, marketing alliances, e-commerce initiatives,  as well as mergers and acquisitions.On paper, these proliferating channels promise great possibilities.But, in practical application, they remain pools of untapped  potential.  Thats  why industry experts predict that increasing channel member effectiveness  will be the number one strategic objective for improving top-  and bottom-line corporate performance in the coming years.  That's  why Ventaso predicts that enabling channel partners to easily  access and deliver the right marketing messages and sales support  at the right time -- will be key to increasing their effectiveness  in helping grow your business.    To  learn more about how you can improve your sales channel effectiveness  visit http://www.ventaso.com/effectiveness .   [IMAGE]    If you wish to discontinue receiving this type of message, simply reply to this message and include "UNSUBSCRIBE" in the subject line.