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 [IMAGE] Dow Jones [IMAGE] 9712.27 -211.88  9:08 pm EST, Sat., January 16, 2002  [IMAGE] NASDAQ [IMAGE]   1944.44 -56.47  For info, visit www.smallcapnetwork.net  .  [IMAGE] S & P 500 [IMAGE]   1127.56 -18.63  To be removed, please click here  .  [IMAGE] Russell 2000 [IMAGE]     476.42 -8.58  VOLUME 02: ISSUE 5 	
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 What is a Reverse Merger?   Investors are familiar with the traditional IPO (initial public offering) as a method for going public. However, the current market environment makes going public just about impossible.  This doesn't' mean that no new companies are coming to market.  Many people don't realize there are numerous other ways for private company to become publicly traded outside of the IPO.   One widely used method is the "Reverse Merger", a simplified, fast track method by which a private company can become a Public Company.   This method for going public is more prevalent than most investors realize. One study estimates that 53% of all companies obtaining public listings in 1996 did so through the "Reverse Merger". The same study concluded about 30% of newly publicly listed companies got there through Reverse Mergers in 1999. Percentages have recently dropped because Wall Street Investment Banking firms have had a huge appetite for IPOs in the late 90s. This led to many marginal companies receiving enormous financial windfalls. In today's climate we expect reverse mergers to become more prevalent with very few IPOs finding their way to completion.   Simply defined, a reverse merger occurs when a public company which has no business and usually limited assets acquires a private company with a viable business. The Private company "Reverse Merges" into the already public company, which now becomes an entirely new operating entity and generally changes name to reflect the new merged company's business.   The original public company, commonly known as a Shell company, has value because of its publicly traded status. The shell company is generally recapitalized and issues shares to acquire the private company, giving shareholders and management of the private company majority control of the newly formed public company.   Reverse Mergers are also commonly referred to as Reverse Takeovers, or RTO's.   Benefits of Going Public Through the RTO (Reverse Take Over)   The RTO (reverse take over) method for going public has numerous benefits for the private company:   Initial costs are much lower and excessive investment banking fees are avoided.  The time frame for becoming public is considerably shorter.  There is no significant regulatory review or regulatory approval for the transaction.  The company can now use its stock as currency to finance acquisitions and attract quality management.  Capital is easier to raise as investors now have a clearly defined exit strategy.  Insiders can create significant wealth if they perform.   Negatives of Going Public Through the RTO   There is no capital raised in conjunction with going public.  There is limited sponsorship for the stock.  There is no high powered Wall Street Investment Banking relationship.  The stock generally trades on a low exposure exchange.   Things You Should Know About RTOs- Investors Beware   Many highly successful companies have become public through the RTO process. However, there some important negatives investors should be aware of.   There is a much higher failure rate amongst RTO companies versus the traditional IPO. Much smaller and less successful companies are able to become public through the RTO, and many are badly undercapitalized. Often these stocks trade very inefficiently in the absence of any sponsorship or following.   There is a cottage industry of merchant bankers and entrepreneurs who specialize in orchestrating reverse mergers. Unfortunately, there are no barriers to entry in this field. Therefore, scams are common place.   Through various methods, scam artists manage to accumulate large positions in the free trading shares of the shell company. An RTO is consummated with a marginal private company, and the scam artists put together a massive publicity campaign designed to create activity in the stock. Unrealistic promises and absurd claims of corporate performance find their way to the public. The enhanced trading volume allows the scam artist to dump his shares on the unsuspecting public, most of whom eventually lose their money once the newly formed public company fails. This scam is commonly known as a "Pump and Dump".   Alternatively there a hundreds of examples of highly successful companies which have yielded millions in profits for investors that have gone public through the RTO. Many of these companies deserve exposure to investors. Initial valuations can be reasonable, providing excellent opportunities for individual investors to accumulate positions ahead of Wall Street institutional money.   Some High Profile and Successful RTOs   Armand Hammer, world renowned oil magnate and industrialist, is generally credited with having invented the "Reverse Merger". In the 1950s, Hammer invested in a shell company into which he merged multi decade winner Occidental Petroleum.  In 1970 Ted Turner completed a reverse merger with Rice Broadcasting, which went on to become Turner Broadcasting.  In 1996, Muriel Siebert, renown as the first woman member of the New York Stock Exchange, took her brokerage firm public by reverse merging with J. Michaels, a defunct Brooklyn Furniture company.  One of the Dot Com fallen Angels, Rare Medium (RRRR ), merged with a lackluster refrigeration company and changed the entire business. This was a $2 stock in 1998 which found its way over $90 in 2000.  Acclaim Entertainment (AKLM ) merged into non operating Tele-Communications Inc in 1994.  Cross Media Marketing  XMM ), a stock that SmallCap Digest readers are familiar with, merged into non operating Brack Industries in 1998. Cross Media is on track to generate $150 million in revenues and over $15 million in profits in 2002.  Although we can't confirm this from old records, Viacom is rumored to have been an RTO.   There are hundreds of other examples of highly successful RTOs and thousands of failures. Individual investors can profit from knowing about these situations before Wall Street gets involved and places its own inflated value on the company. Investors that got into Cross Media early November are getting a taste of the benefit of getting in ahead of Wall Street money managers. The SmallCap Digest issued a short term trading alert on this company November 6th. At the time the stock was trading at 6x next year's earnings with a 50% growth rate. If Wall Street had done the IPO you would have never seen such a compelling value in the open market.   Institutionalizing the RTO - Verus International   Wall Street Brokerage Firms have looked down their nose at RTOs for years. There are no massive investment banking fees generated in an RTO, and companies hitting the public market through this route are generally high risk.   However, there is a New York based Merchant Banking firm in a position to change this perception. Verus International, located in Midtown Manhattan, has the credentials and credibility to force Wall Street to stand up and take notice.   Their Advisory Board reads like a Who's Who of Wall Street power players. As disclosed on their web site http://www.verusinternational.com/ ), here is a list of people on the Verus International advisory board:   Jack Rivkin- Executive Vice President in charge of investments at CitiGroup. Rivkin also serves as the Chairman of the Board of Verus International.  Sir Richard Branson- International businessman, investor, and financier. Founder of Virgin Airlines and Virgin Records.  Strauss Zelnick- Formerly President and CEO of BMG Entertainment and 20th Century Fox.  Jonathan Cohen- Well known and highly regarded Wall Street analyst. He was the subject of our last edition  on Merrill Lynch's track record during the internet craze.  Robert Lessin- Current Chairman and former CEO of Wit SoundView Group.  Peter Norris- International financier and investment banker. Currently with ING. Formally with Goldman Sachs.   CitiGroup has a minority ownership stake in Verus International, and provides the expertise of Wall Street legend Jack Rivkin to their management team. While this does not insure their projects won't fail like any others, investors can assume Verus has the opportunity to structure highly sought after projects due to their financial community relationships.   In the near future a Verus International client company will open for trading on the American Stock Exchange after completing an RTO. We believe this stock will trade like a highly sought after IPO, and individual investors will have a chance to participate on a level playing field with the institutions.     	
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