||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

                                     C L I C K Z   T O D A Y

Thursday, May 31 2001

The Internet's Leading Resource      http://www.clickz.com/
for Doing Business Online___________________________________


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
     This e-mail is optimized for mono-spaced typefaces.
For maximum legibility, specify Courier as your e-mail font.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
 for subscription options, see the bottom of this mailing.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -


-------------------------- T A B L E   O F   C O N T E N T S


<> Can Audience-Based Buying and Selling Work?
             by Tom Hespos
http://clickz.com/article/cz.3975.html


<> Sustainable Ad-Supported Content
             by Adam Posman
http://clickz.com/article/cz.3980.html


<> Dancing to the Tune of State Regulations
             by Heidi Anderson
http://clickz.com/article/cz.3977.html


<> I'm a Junkie
             by Peter Kaufman
http://clickz.com/article/cz.3978.html


<> Are You Writing to a Female Audience?
             by Nick Usborne
http://clickz.com/article/cz.3976.html



------------------------------------------------------ T O C



>>>>>>>>>>>>>>>>>>>>>>>>advertisement<<<<<<<<<<<<<<<<<<<<<<<

Businesses that seize Web opportunities slash support costs,
reduce inbound email, improve customer satisfaction, and
ultimately gain competitive advantage. Learn how today!
Download RightNow Technologies free white paper at:
http://www.rightnow.com/052801click.html


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<<<<<<<<<<



_____________________________________M E D I A   B U Y I N G
___________________________________sponsored by Engage Media

_________________________________________t o m   h e s p o s


Can Audience-Based Buying and Selling Work?

Growing numbers of Web buyers and sellers are beginning to
think about implementing audience-based advertising online.
And it wouldn't take too much to get it to work, either.
The question is, Should we?

http://clickz.com/article/cz.3975.html




_________________A G E N C Y  M E D I A  S T R A T E G I E S
_____________________________________sponsored by Listen.com

_______________________________________a d a m   p o s m a n


Sustainable Ad-Supported Content

Online publishing appeared to be easy money a few years
ago, but it has turned into a strategic, difficult market
with fewer strong players that can offer unique
opportunities to their advertisers.

http://clickz.com/article/cz.3980.html



>>>>>>>>>>>>>>>>>>>>>>>>advertisement<<<<<<<<<<<<<<<<<<<<<<<

Target IT Pros at TechRepublic


TechRepublic is fast becoming the premier web site for IT
gurus. We provide engaging technical content, community
interaction, and because we're partners with Gartner, we can
deliver an IT audience like no other site on the Internet.
Reach IT pros where IT pros go to connect. See our media kit
at http://www.techrepublic.com/mediakit/mediakit.jhtml.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<<<<<<<<<<



_____E M A I L   M A R K E T I N G   C A S E   S T U D I E S
_________________________________h e i d i   a n d e r s o n


Dancing to the Tune of State Regulations

Wine and song may naturally go together, but Geerlings
&
Wade has to do a complicated song-and-dance routine
to
avoid being tripped up by state liquor regulations. The
wine distributor is quick on its feet, though, and carries
off its email campaigns gracefully and efficiently.

http://clickz.com/article/cz.3977.html




_________________T H E  C R E A T I V E  S T R A T E G I S T
___________________________________p e t e r   k a u f m a n


I'm a Junkie

It started out innocently enough in a typical suburban
middle-class setting. Peter saw others doing it. He tried
it. And he was hooked. He made it part of his business. Now
it's a part of his life. It's too late to change now. Some
things, you just have to live with.

http://clickz.com/article/cz.3978.html




______________________________S I T E  D E V E L O P M E N T
_____________________________________n i c k   u s b o r n e


Are You Writing to a Female Audience?

How many in your audience are women? How many of your email
or newsletter subscribers are women? How many people who
make a purchase or complete some other kind of action at
your site are women? Yep, many...

http://clickz.com/article/cz.3976.html













  _______________________________________________________
 / ____________________________                          \
 \  ____________________________  A b o u t  C l i c k Z  \
  \_______________________________________________________/


Founded in 1997 and headquartered in Andover, MA, The
ClickZ Network (http://www.clickz.com/) is a compendium of
resources and advice for helping online marketers do their
jobs more effectively. The Network culls the experiences of
more than 70 contributors to deliver articles each week full
of practical information about online marketing and
e-commerce. ClickZ reaches more than 80,000 subscribers
each business day through e-mail and the Web.


Sponsorship opportunities at ClickZ?  Contact:
                                     mailto:sales@clickz.com


Editorial comments/questions?  Contact:
                                 mailto:editorial@clickz.com


General comments and questions?  Contact:
                                mailto:leadership@clickz.com


Need help with your subscription?  Contact:
                             mailto:subscriptions@clickz.com

____________________________________________________________


To modify the subscription for alewis@ect.enron.com,
login  to our subscription services site at:
http://clickz.com/sub/entry.html

.                                                          .





clickz.today.txt Is Powered By http://By.SparkLIST.com/
SparkLIST delivers high volume fast and reliable email
newsletter outsourcing which allows you to focus on your
core business. Contact us: mailto:free-quote@sparklist.com