Enron is sponsoring the McCombs School of Business, Transforming Business in 
Net Time 2001 Symposium on March 27 & 28 in Austin, Texas.  As a sponsor, 
Enron has received 4 complimentary registrations and 4 VIP Reception passes 
that I will make available to the first 4 people that would like to attend 
this conference.  Ken Lay is the Keynote speaker on March 27th and Greg Piper 
is serving on the B2B Marketplaces panel on March 28th.  Below is an early 
draft of the conference.   For more complete details, visit 
www.nettime2001.org .   If you are interested in attending, please contact me 
at 713-853-7632 and I will send you the special code to receive Enron's 
complimentary registration.  You can register on line at the above address or 
I can send the tri-fold brochure with details if you are interested. 
Remember, you must contact me to receive the code for the complimentary 
registrations.  Details on hotel and parking will be forthcoming.

Thanks,

Karen Marshall






March 27-28, 2001 in Austin, Texas

The McCombs School of Business 
In partnership with the Texas eCommerce Association 
presents

Transforming Business in Net Time:
Models and Strategies to Leverage the Internet

The Program

Tuesday, March 27, 2001

Opening Keynote Speaker
5:00-6:00 p.m. ) Networking Happy Hour
6:00-7:30 p.m. ) Opening Keynote:  Kenneth Lay, Chairman, Enron 

Wednesday, March 28, 2001

Morning Keynote Speaker
8:00-9:30 a.m. ) Morning Keynote:  TBD

Transforming Enterprise Assets via the Digital Economy
9:45-10:45 a.m. ) Moderated Panel Discussion 
Faculty Moderator ) Dr. Vish Krishnan
Featured panelists
? Rick Toboz, Director, eTransformation for eVentures, Cargill, Incorporated
? Tim Morton, President, e.Solutions-United States and Latin America, EDS
? TBD from i2 Technologies
This is not your father,s business model.  Successful businesses use the 
Internet as more than a tool for connection.  It,s not just contracts*it,s 
contacts.  It,s not just moving things through the community*the community 
itself creates value.  See how new business models inform the tools that 
facilitate them.  Learn from classic enterprises that are transforming core 
competencies into 21st century assets.  

Collaborative Economic Networks Power the New Business Models
11:00 a.m. -12:00 noon ) Four Interactive Discussions with Commentary    
(40-minute panel discussion followed by 20-minute research perspective)
Choose one of four perspectives on new ways of thinking and doing business.

Open versus Closed Systems Session #1
Industry Facilitator )Tom Felger, Partner, Baker Botts, L.L.P.
Faculty Commentator ) Dr. Emerson Tiller
Featured Panelists  
? TBD 
? TBD 
? TBD 
Should a collaborative economic network be open or closed?  Standards-based 
or orchestrated by a dominant industry leader?  What kind of network will 
best serve the businesses of the 21st century?

Internet Models: The Next Generation Session #2
Industry Facilitator ) Ken DeAngelis, General Partner, Austin Ventures
Faculty Commentator ) Dr. Kerem Tomak
Featured Panelists 
? Judi Bitterli, CEO, Powered, Inc. 
? Jim Hammock, CEO, hire.com 
? Dave Sikora, CEO, Question.com 
What kinds of companies power the new collaborative networks?  From finding 
top talent to accelerating education to managing knowledge, hear what the 
winners have to say.

B2B Marketplaces: What,s Next? ) Session #3
Industry Facilitator ) Kevin Costello, Partner, Arthur Andersen 
Faculty Commentator ) Dr. Prabhudev Konana
Featured panelists 
? TBD
? Greg Piper, Managing Director, Enron Net Works 
? TBD 
Pundits predict that there will be 150,000 Internet marketplaces by 2003 and 
15 by 2005.
Who will survive in the new collaborative community of trade? Learn from 
these emerging examples of trading networks that work.

Customer Relationship Management ) Session #4
Industry Facilitator - 
Faculty commentator ) Dr. Raj Srivastava
Featured panelists 
? TBD 
? Patrick Vogt, Director, e-Relationships, Dell
? TBD
Who owns the new collaborative networks?  How do you attract, serve, retain 
and capitalize on the most critical node in the network ) the customer?  

LUNCH - 12:15-1:45 p.m.
Sponsor acknowledgement
Featured Presenter 
Dr. Anitesh Barua of the McCombs School Center for Research in Electronic 
Commerce 
Digital vs. Physical Models ) not only gaining efficiencies, but creating new 
revenue streams

Digital versus Physical Business Models 
2:00-3:15 p.m. ) Moderated Panel Discussion 
Faculty Moderator ) Dr. Cynthia Beath
Featured panelists
? TBD
? TBD
? TBD
We began the day with taking old models and making them new.  We,ve looked at 
communities and deepening connections.  Now we,re looking to the future. 
Harness the power of the Internet to move objects, capital, and ideas, and 
create sources of revenue never before imagined.

Closing Comments 
3:15-4:00 p.m. - Dr. Steven Tomlinson