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             [IMAGE] [IMAGE]   [IMAGE] [IMAGE] Upgrades  [IMAGE] DownGrades  [IMAGE] Coverage Initiated  [IMAGE] Stock Splits  [IMAGE] Buybacks  [IMAGE] Pos Pre-Announce  [IMAGE] Neg Pre-Announce     [IMAGE]   [IMAGE]   [IMAGE]  [IMAGE]  [IMAGE] Unsubscribe  [IMAGE] Update my Membership / Profile  [IMAGE] Forgot Username / Password  [IMAGE] Add / Edit Alerts  [IMAGE] View My Alerts   [IMAGE] [IMAGE] [IMAGE] [IMAGE]   [IMAGE]  [IMAGE]    [IMAGE] [IMAGE] [IMAGE] 	  As requested, your News Alert for YHOO  follows from EquityAlert.com.     Yahoo! Ranked No. 1 Global Web Destination for 17th Consecutive Month; Nielsen//NetRatings' October Global Internet Index Ranks Yahoo! No. 1 Internet Property   SUNNYVALE, Calif., Nov 27, 2001 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet communications, commerce and media company, today announced that it has again earned the top ranking as the world's most trafficked Internet destination, according to the Nielsen//NetRatings' October Global Internet Index released yesterday. Based on the Index, Yahoo! is the leader in unique audience, reach and total time spent(a) for home users for the 17th consecutive month.   The Nielsen//NetRatings Global Internet Index provides the only worldwide measurement of Web audience and usage patterns across 29 countries and covers 91 percent of the global Internet audience universe.   Highlights from Nielsen//NetRatings' Global Internet Index for October 2001 include:   --  Yahoo!'s unique audience increased more than five percent for         October, growing faster than the active Internet universe,         which rose 3.6 percent for October.(b)     --  According to Nielsen//Netratings, Yahoo! extended its reach to         52 percent of the world's total Internet population during         October, which is almost five percent greater than its nearest         competitor, MSN.     --  Consumers currently spend more time on Yahoo! than any other         Web portal. Yahoo! consumers spent approximately 1 hour and 9         minutes on Yahoo! during October.     --  Users consumed nearly three times more page views on Yahoo!         than AOL, and 50 percent more than MSN.     Scope of Nielsen//NetRatings Global Internet Index  The Nielsen//NetRatings Internet audience measurement service collects real-time data from more than 225,000 individuals with access to the Internet in 29 countries. For more information on the Nielsen/NetRatings' Global Internet Index, please visit: www.nielsen-netratings.com.   (a) Total time spent is the average time spent per person multiplied by the number of unique users.   (b) Nielsen//NetRatings estimates the at home active Internet universe to be 250 million users.   About Yahoo!  Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 218 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.   Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.   CONTACT:          Yahoo! Inc.                             Joanna Stevens, 408/349-7855                    joanna@yahoo-inc.com                   or                   Fleishman-Hillard                           Michelle Andersen, 415/356-1032                                andersem@fleishman.com URL:              http://www.businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page.  Copyright (C) 2001 Business Wire.  All rights reserved.  -0-   KEYWORD:          CALIFORNIA INDUSTRY KEYWORD: ELECTRONIC                   GAMES/MULTIMEDIA                   INTERNET                   E-COMMERCE                   SOFTWARE                   PRODUCT                   SOURCE:                   Yahoo!                   Inc.    [IMAGE]    ***IMPORTANT NOTICE AND DISCLAIMER REGARDING THIS COURTESY EMAIL***  At your request, as a subscriber to our service, this email alert is being sent to you as a courtesy and is for information purposes only. We are a financial news re-distributor. 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