What is iTV? What is one of the fastest growing technology and consumer 
sectors? Come to the last HTC lecture of the semester and find out. Mark 
your diary today. Refreshments from 5.30pm. Everyone welcome.


Haas Technology Club Fall Lecture Series
presents

"Bringing an interactive TV (iTV) service to life"

by

Paul Mitchell, Senior Director
Microsoft TV


Date: Thursday, December 6th, 2001
Time: 6:00 to 7:00 p.m. with refreshments from 5:30 p.m.
Location: C220

Paul Mitchell is senior director for the Microsoft TV Group at Microsoft 
Corporation. In this capacity, he is responsible for Microsoft's overall 
support and promotional programs for the content and application 
development community. Mitchell also leads the platform's representation in 
various TV standards organizations.

Topics to be covered include:

- What are the challenges in bringing an iTV service to life with real, 
compelling content?
- What is Microsoft's strategy in the iTV market?
- How well are they executing this strategy and why?
- What are the issues and problems faced in putting strategic alliances 
together?

Mark your diary today!