Fast Company's Fast Take newsletter
June 06, 2001

"Celebrate weakness. Play the fool in your group or
your company by embracing inversion, absurdity, and
perseverance. Inverted thinking may help you leapfrog
the competition. And just think of the innovations that
rose from failure: Post-it Notes, the telephone, Silly
Putty, the lightbulb."
-- Annette Moser-Wellman, author of
"The Five Faces of Genius"
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=183&M=79151&MS=340


CONTENTS:
* July Issue: Sneak Preview
* FC Learning: Brand Spanking New!
* New on Fastcompany.com: On the Eve of Destruction?
* Hot Stuff: Fast Company's Product Gallery

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JULY ISSUE: Sneak Preview

You Can Quote Him | by Charles Fishman
Never mind the cuff links: Charles Schwab is an
egalitarian. The man who democratized stock trading
talks about nirvana, sage investing, and his first
bubble.

How to Stay on the Move ... When the Rest of the World
Is Slowing Down | by Scott Kirsner
It's hard to remember a less-inviting time to have a
great idea for a new company or to champion new ideas
to change a big company. But leaders who think big
aren't willing to downsize their ambitions -- they just
have to work harder (and smarter). Here's advice on how
to stay fast in slow times.

Innovations to Go | by Fara Warner
Sometimes it's the people who come late to a technology
that push the envelope. Here's how firefighters and
doctors learned to love their PDAs.

John Chambers, After the Deluge | by George Anders
How do you guide a legendary growth company through the
worst slump in its history? That's the challenge facing
Cisco's CEO. In an in-depth interview, Chambers
explains how to slow down smart, why the Internet still
matters, and what to do when your big customers stop
buying.

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FC LEARNING: Brand Spanking New!

Fast Company Learning is the smartest part of
fastcompany.com -- where our greatest content becomes a
curriculum -- and now it's all new! We've added new
content and new features, and made it easier to use.
Visit Fast Company Learning each month to read our
featured BrainTrust topic, to peruse a new review from
our bookshelf, and to download free PDFs.
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=184&M=79151&MS=340


* THIS MONTH'S BRAINTRUST TOPIC
Six Ways to Slow Down Smart | by Christine Canabou
How do people accustomed to life in the fast lane
handle slower times -- and prepare for the next cycle
of growth? Grab a cup of decaf and read through this
advice on ramping up your downtime.
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=185&M=79151&MS=340


* BOOKSHELF
New Rules: Why Values Beat Value | by Alan M. Webber
What do your customers really want? In an interview,
futurist Ryan Mathews, coauthor of the forthcoming book
"The Myth of Excellence," offers some surprising
answers. Forget the lowest price or the biggest
discount. Show a little respect -- and tell the truth.
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=193&M=79151&MS=340


* DOWNLOAD CENTRAL
This Month's Featured Theme: Sales and Marketing
Read a collection of Fast Company's best articles on
sales and marketing -- from big ideas on the future of
branding to detailed case studies -- and download them
free!
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=187&M=79151&MS=340


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New on Fastcompany.com: On the Eve of Destruction?

On the Eve of Destruction? | by Keith H. Hammonds
"Creative Destruction" argues that corporate survivors
must be flexible -- unconcerned by threats of
cannibalization, channel conflict, or earnings
dilution. In short, they must rethink the "Built to
Last" credo.
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=189&M=79151&MS=340


The Reinvention(s) of Sophia Collier | by Ron Lieber
Few executives boast a resume as diverse and successful
as Sophia Collier's. Even fewer approach their work
with Collier's thirst for self-understanding. A story
in two parts.
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=190&M=79151&MS=340


For all-new Web-exclusive content, go to:
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=191&M=79151&MS=340


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HOT STUFF: Fast Company's Product Gallery

In conjunction with our Hot Stuff product gallery, Fast
Company delivers monthly email blasts offering you
essential products and services from the pages of our
magazine. We work closely with our sponsors to provide
you with useful information and exclusive offerings,
but we never share your private information. Fast
Company contacts you directly with the inside scoop on
the next hot thing!
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Copyright ? 2001 Gruner + Jahr USA Publishing.
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