Haas NewsWire
October 23, 2000


CONTENTS 

Haas Ranks Fourth in US News Undergraduate Rankings 
Women in Leadership Conference Celebrates Women's Choices 
Haas Undergraduates Build Case Competition Legacy 
Fall Speakers: Tom Siebel and Ray Lane Come to Haas 
Executive Development Offers New Economy Marketing Course 
Haas in the News 
Happening at Haas 
Haas Celebrations


HAAS RANKS FOURTH IN US NEWS UNDERGRADUATE RANKINGS 
 The Haas School Undergraduate Program ranked fourth in US News & World 
Report's academic reputation survey released in September. The University of 
Pennsylvania came in first with a score of 4.8, and MIT and the University of 
Michigan tied for second place with a score of 4.6 (out of a possible 5.0).? 
Haas scored 4.5.  Haas has traditionally done well in this survey, having 
ranked third with MIT in 1997 and first with Wharton in 1995. Haas ranked 
fourth in 1999. "Our position has been in one of the top four slots for many 
years in US News," said Dan Himelstein, director of the Undergraduate 
Program. "We seem to rotate positions among the top schools every few years, 
but the truth is that these are all excellent undergraduate programs with 
their own merits."  The US News survey also identified the academic 
reputation of school-wide academic departments (groups) within the surveyed 
institutions. Haas ranked as follows:  

2nd in real estate  
3rd in general management  
4th in marketing  
4th in consulting 
4th in finance  
5th in e-commerce 
6th in international management 
6th in human resources 
8th in entrepreneurship  

The survey, which included 338 accredited undergraduate business programs, 
asked deans and senior faculty to rank the academic caliber of the 
institutions with which they are familiar. The response rate was 45%.  For a 
full version of the rankings, visit the US News web site at 
http://www.usnews.com/usnews/edu/college/rankings/cat12rnk.htm. 

WOMEN IN LEADERSHIP CONFERENCE CELEBRATES WOMEN'S CHOICES
 It may be Veteran's Day weekend, but here at Haas, it is women's weekend. 
The 5th annual Women in Leadership conference will take over the Haas School 
on Saturday, November 11, from 8:00 a.m. to 5:00 p.m. This year's theme, 
"Options on Your Future," is meant to inspire and guide women to excel 
professionally and personally by making choices that satisfy their individual 
goals. Panelist and keynote speakers will address the challenges and triumphs 
of women in the workplace from many different perspectives.? The conference 
is open to the public. Men are encouraged to attend.

The annual Women in Leadership conference is the longest-running, student-run 
conference at Haas, attracting over 400 participants including current MBA 
students, Haas undergraduates, alumni, and career women from the greater Bay 
Area.? The event aims to promote the wide variety of career options and 
lifestyle choices available to women today through panel discussions, a 
networking lunch, and professional skills development workshops. 

Pat House, co-founder & executive vice president, Siebel Systems, will give 
the first keynote address of the day at 9:10 a.m. As executive vice 
president, House has responsibility for managing the strategic alliance and 
marketing communications efforts of Siebel Systems. 

Judy Lichtman, president, National Partnership for Women & Families, will 
give the second keynote address. In 1974, Lichtman became the executive 
director and first paid staff person for the Women's Legal Defense Fund 
(WLDF), which became the National Partnership for Women & Families in 
February 1998. The National Partnership for Women & Families uses public 
education and advocacy to promote fairness in the workplace, quality health 
care, and policies that help women and men meet the dual demands of work and 
family. 

There will be three sessions during the day with concurrent panel 
discussions. These include: Women Entrepreneurs; Changing the World Through 
Your Work; Women in Venture Capital; Personal Finance for Women; Start Up 
Fever; Traditional Investments: Women in Traditional Careers; Investing in 
Foreign Assets: Working Outside Your Home Country; Balanced Success; Risk and 
Return: Technology Career Choices; and Women in Media.

This year's conference is sponsored by FORTUNE magazine, Andersen Consulting, 
Ford Motor Company, Johnson & Johnson, PG&E Coporation, and others. Tickets 
for the conference are available at the WIL Conference web site 
http://www.wilconference.org/. The tickets are $30 for faculty, students, and 
staff, and $40 for the general public. 

HAAS UNDERGRADUATES BUILD CASE COMPETITION LEGACY
 Teams from the Haas Undergraduate Program have entered seven major external 
case competitions since fall of 1998, and have brought home awards from six 
of those competitions. Just this month, they brought home the Professional 
Excellence Award from the 2000 University of Texas International Business 
Challenge Case Competition in Austin, Texas.

The team for the Austin competition this year was Andrew Gu, Linh Hang, Diana 
Rothschild, and Jason Talavera.? The team was advised by Dave Robinson, Steve 
Etter, George Cluff, and Annie Lai.

"During this period of time, the track record of the Haas Undergraduate 
Program is unmatched by any other university in the world and our 
undergraduate students are representing Haas in a fashion that reflects very 
positively on the entire school," says Dan Himelstein, director of the 
Undergraduate Program. "We became the first program ever to earn awards at 
three consecutive University of Texas International Business Challenge Case 
Competitions." The awards won since fall of 1998 are: 

1998 Electronic Data Systems (EDS) Case Challenge - 2nd place 
1998 University of Texas International Business Case Challenge - 2nd place 
1999 University of Southern California International Case Competition - Most 
Creative Presentation 
1999 University of Texas International Business Case Challenge - 1st place 
2000 University of Washington Global Business Challenge Case Competition - 
2nd place 
2000 University of Texas International Business Case Challenge - Professional 
Excellence Award


FALL SPEAKERS: TOM SIEBEL AND RAY LANE COME TO HAAS
 The end of the month brings two major speakers to Haas in one week. 

Tom Siebel, CEO and founder of Siebel Systems, kicksoff this year's Fisher 
Center E-Commerce Executive Seminar Series on Tuesday, October 31, at 12:30 
p.m. 

Ray Lane, former Oracle president and general partner at Kleiner, Perkins, 
Caufield and Byers, begins a year of dialogues on "The Shakeout in 
Cyberspace" with the first of the Business Faculty Research Dialogue Series 
on Friday, November 3, at 4:00 p.m. 

Both events are free and open to the public. The Siebel event will take place 
in the Wells Fargo Room, with seats available on a first-come, first-served 
basis. Registration is not required for the Lane event in the Arthur Andersen 
Auditorium, but seats may be reserved by contacting Meredith LaCorte at 
510-643-2027 or via email at lacorte@haas.berkeley.edu.

EXECUTIVE DEVELOPMENT OFFERS NEW ECONOMY MARKETING COURSE
 Next week, Haas students will be rubbing elbows with executives coming to 
campus for the Center for Executive Development's "Smart Marketing for the 
New Economy." Running from November 1 to November 3, the program is designed 
to address both the fundamentals as well as the latest strategic thinking for 
smart marketing.

The program starts with the premise that marketing in a company has become 
too important to be left to the marketing department. Less a function or 
department, marketing is a philosophy, a way of thinking, the "glue" that 
holds the various independent activities of the organization together. The 
program will be led by Rashi Glazer, professor and co-director of the 
Berkeley Center for Marketing and  Technology.

The program will be preceded by an optional marketing fundamentals seminar on 
October 31.? For more information on CED programs, please visit 
http://www.haas.berkeley.edu/groups/ced/. 

HAAS IN THE NEWS

***To report any and all press mentions to the Haas NewsWire, please send 
them via e-mail to haasnews@haas.berkeley.edu. ***
 Rashi Glazer, professor in the Marketing Group and co-director of the Center 
for Marketing and Technology, was quoted in Business Week on October 23 on 
the new acceptance of knowledge management by firms. 

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business 
Administration and the director of University of California Energy Institute, 
was quoted in the cover story of the Fall 2000 issue of Energy Strategies 
(put out by Financial Times Energy) "The Dark Side of Deregulation in 
California" discussing the cause of the summer's high electricity prices and 
possible remedies.

Raymond Miles, former dean of the Haas School, was cited in the Wall Street 
Journal on October 23 in "Breakaway--Turning Away from Growth," an article on 
the decision by a some business not to expand to the next level. 

Dean Laura Tyson was mentioned in Newsweek on October 23 as one of Vice 
President Al Gore's top advisors. 

Recent research by Hal Varian, dean of the School of Information Management 
and Systems and Haas professor, was covered by the Economist on October 21. 
"Byte Counters" was about Varian's research on the amount of unique 
information the world puts out every year. 

Varian's research was also mentioned in the Daily Globe and Mail on October 
20. 

James Lincoln, the Warren E. and Carol Spieker Professor of Leadership and 
director of the Institute of Industrial Relations, commented in the Daily Cal 
on October 20 on the launch of the UC Institute for Labor and Employment. 

Federal Communications Commissioner Michael Powell's speech at Haas was 
mentioned in the Bay Area Datebook on October 19.

Varian's research was the topic of an article in USA Today on October 19 
titled, "Information Everywhere, but not the Time to Think." ? Borenstein was 
featured discussing the California gasoline market and the proposed 
Chevron/Texaco merger on October 17 in the San Francisco Chronicle, the 
Contra Costa Times, the Sacramento Bee, and Oakland Tribune. He was one of 
three economists interviewed by Spincritic.com on October 23, about 
California's high gasoline prices. Read the full text of this article at 
http://www.spincritic.com/master.asp?page=econ. Borenstein was also 
interviewed by KQED for the California Report.? On October 16, he appeared on 
KTVU at 10pm and KPIX at 11pm, discussing the impending shortage of gasoline 
in California as the state phases out MTBE from the California gasoline 
formula.

The Center for Executive Development was mentioned in Handelsblatt, a German 
publication, in an article on financial engineering programs. 

HAPPENING AT HAAS
 Management of Technology Program "B2B's Transformation of the New Economy," 
by Leah Knight, director of B2B Research, Dataquest/Gartner Group, San Jose, 
CA Wednesday, October 25, 2000 3:30 p.m. to 5:00 p.m. Room C210, Cheit Hall

Management of Technology Program"Venture Capital and Technology Trends," by 
Robert Zider, founder, The Beta Group, Menlo Park, CA Wednesday, November 1, 
2000 3:30 p.m. to 5:00 p.m. Wells Fargo Room

SEMINARS
 BA 298 REAL ESTATE SEMINAR "Real Estate Cycles in the New Millennium," by 
Dr. Glenn Mueller and Legg Mason, John Hopkins University Monday, October 23, 
2000 11:15 a.m. Room C250, Cheit Hall For more information, contact Lynn L. 
Lobner, at lyoung@haas.berkeley.edu.

OBIR SEMINAR "The Linux Kernel Development as a Model of Knowledge Creation," 
by Gwen Lee, Ph.D. Candidate, Haas School of Business  "A Systems Approach to 
Assessment of TQM impact on Organizational Efficiency, Legitimacy, and E47 
Quality at Different Stages of Adoption," by Kuo Yu, Ph.D. Candidate, Haas 
School of Business Wednesday, October 25, 2000 4:00 p.m to 5:30 p.m. 
Director's Room, Institute of Industrial Relations, 2521 Channing Way  For 
more information, contact Charles Montague at montague@haas.berkeley.edu.

ET GRETHER MARKETING SEMINAR "Reserves, Regret, and Rejoicing in Open English 
Auctions: An Experimental Study of Decision Making Biases," by Eric 
Greenleaf, New York University Thursday, October 26, 2000 3:30 p.m. to 5:00 
p.m. Room F320 For more information, contact Laura Gardner at 
lgardner@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP "Rise and Decline(?) of Internal 
Labor Markets," by David Levine, UC Berkeley Thursday, October 26, 2000 4:00 
p.m. to 6:00 p.m. Room C325, Cheit Hall For more information, contact Anita 
Patterson at patterso@haas.berkeley.edu.

FINANCE SEMINAR  "Portfolio Choice with Many Risky Assets, Market Clearing, 
and Cash Flow Predictability" by Anthony Lynch, New York University  
Thursday, October 26, 2000  4:15 p.m. to 5:45 p.m.  Room C110, Cheit Hall  
For more information, contact June Wong at june@haas.berkeley.edu or visit  
www.haas.berkeley.edu/finance.

BA 298 REAL ESTATE SEMINAR "Homeowning and the Duration of Unemployment: 
Evidence from the PSID," by Dr. Richard Green, University of Wisconsin School 
of Business Monday, October 30, 2000 11:15 a.m. Room C250, Cheit Hall For 
more information, contact Lynn L. Lobner, at lyoung@haas.berkeley.edu.

OBIR SEMINAR "Blirtatiousness: Interpersonal Responsiveness in Love and 
Work," by William Swann, University Texas at Austin, Department of Psychology 
Wednesday, November 1, 2000 4:00 p.m. to 5:30 p.m. Director's Room, Institute 
of Industrial Relations, 2521 Channing Way  For more information, contact 
Charles Montague at montague@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP "The Market for Reputations as An 
Incentive Mechanism," by Steven Tadelis, Stanford University Thursday, 
November 2, 2000 4:00 p.m. to 6:00 p.m. Room C325, Cheit Hall For more 
information, contact Anita Patterson at patterso@haas.berkeley.edu.

ET GRETHER MARKETING SEMINAR "Product Assortment and Pricing Decisions in a 
Competitive Environment," by Michaela Draganska, Northwestern University 
(Candidate) Thursday, November 2, 2000 3:30 p.m. to 5:00 p.m. Room F320 For 
more information, contact Laura Gardner at lgardner@haas.berkeley.edu.

BA 298 REAL ESTATE SEMINAR "Modeling Housing Markets - A Transatlantic 
Divide," by Dr. Geoffrey Meen, the University of Reading  Monday, November 6, 
2000 11:15 a.m. Room C250, Cheit Hall For more information, contact Lynn L. 
Lobner, at lyoung@haas.berkeley.edu

 ALUMNI EVENTS San Diego Chapter Event Cal Networking "Mixer" and Bear Rally 
hosted by the Cal Alumni Club of San Diego and HAN San Diego Chapter October 
26, 2000 4:00 p.m. to 8:00 p.m. ROCK BOTTOM, 8980 Villa La Jolla (corner of 
La Jolla Village Drive) A "No Host" Mixer to start the new alumni year.? 
Relax, relate, and rally for the Bears. This is a chance to get acquainted 
(or re-acquainted) with your fellow alums.?  Contact Information:? Bill 
Beeson, BS 56, HAN San Diego Chapter President, 1-800-444-5272 or e-mail 
wbeeson997@aol.com.

HAAS CELEBRATIONS
 Birthdays

Michael Matthews, October 29

The Haas NewsWire respects the wishes of staff and faculty who would not like 
their birthdays announced. Please e-mail a request to have your birthday 
marked "do not announce" on the central birthday list to 
Haasnews@haas.berkeley.edu. 

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