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                                     C L I C K Z   T O D A Y

Thursday, June 7 2001

The Internet's Leading Resource      http://www.clickz.com/
for Doing Business Online___________________________________


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-------------------------- T A B L E   O F   C O N T E N T S


<> Wireless Is Its Own Animal
             by Tom Hespos
http://clickz.com/article/cz.4000.html


<> Weathering the B2B E-Storm
             by Adam Posman
http://clickz.com/article/cz.3999.html


<> The Web's Credibility Problem
             by Gerry McGovern
http://clickz.com/article/cz.3997.html


<> Adapt Multi-Channel Tactics to Your Industry
             by Randy Wootton
http://clickz.com/article/cz.3998.html



------------------------------------------------------ T O C





_____________________________________M E D I A   B U Y I N G
___________________________________sponsored by Engage Media

_________________________________________t o m   h e s p o s


Wireless Is Its Own Animal

Why haven't wireless media been able to implement an ad-
supported model like the Web? Ask this question of 10
different media planners, and you're likely to get 10
different answers.

http://clickz.com/article/cz.4000.html




_________________A G E N C Y  M E D I A  S T R A T E G I E S
_________________________________sponsored by Listen Network

_______________________________________a d a m   p o s m a n


Weathering the B2B E-Storm

Implementing a B2B marketing strategy can be difficult. The
market is lucrative, but successful approaches are not as
obvious as they are in consumer markets. Adam discusses an
Accenture report that clears things up a bit.

http://clickz.com/article/cz.3999.html





______________S I T E  D E S I G N

_________________________________g e r r y   m c g o v e r n


The Web's Credibility Problem

The Web's credibility problem is widespread and growing. At
the heart of the problem is the myth that industry can
police itself. But remember the buzz years? Many of us took
turns inflating the Internet bubble...

http://clickz.com/article/cz.3997.html




_____E M A I L   M A R K E T I N G   O P T I M I Z A T I O N

___________________________________r a n d y   w o o t t o n


Adapt Multi-Channel Tactics to Your Industry

Cost-effective multi-channel messaging tactics work. In the
end, though, they are tools that each marketer will have to
decide how to employ. They must be used as part of a larger
marketing strategy that takes into account the target
industry.

http://clickz.com/article/cz.3998.html


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