This is a very good try.  I think it comes off too defensive and too general 
(I just don't think the topic lends itself to the format).  Here's what I 
think we should do: Jeff is filming a piece for etv about the stock price.  
We should perhaps use, and expand upon, those messages.  This approach is 
more directed at the bottom line: why our stock price should go up.



	Sarah Palmer@ECT
	03/09/2001 03:14 PM
		
		 To: Steven J Kean/NA/Enron@ENRON
		 cc: Mary Clark/Corp/Enron@ENRON
		 Subject: Re: Per Your Request

Thanks Steve.  Here's an initial draft -- I've taken a very light "eBizy" 
approach to delivering the message.  Perhaps by having some fun with it we 
can look a little less defensive.  Let me know if we're on track or pitifully 
way off.  Thanks.

Comparing Enron to Apples

You may have noticed ) or you may be asking why ) industry analysts often 
compare Enron to Wall Street firms like Goldman Sachs or investment banks 
like Chase Manhattan.  We thought it was time to sort out any confusion 
between our businesses, just in case someone asks you to explain.  Here's how 
we're different from those guys:
w Enron provides physical delivery of energy products to customers ) we are 
not just traders.  Those guys mainly act as brokers and do not participate 
physically.
w Enron proactively seeks to reform and create markets.  Those guys simply 
participate and compete.
w Enron extends its business model into new and deregulating markets, 
enabling high growth rates.  Those guys are in markets that generate less 
aggressive growth rates.
w Enron owns physical assets that provide consistent cash flow, such as our 
pipelines.  Those guys do not have them.

And if that's not enough, we think our employees are so much cooler than 
theirs.





	Steven J Kean@ENRON
	03/09/2001 01:06 PM
		 
		 To: Mary Clark/Corp/Enron@ENRON, Sarah Palmer/HOU/ECT@ECT
		 cc: 
		 Subject: Per Your Request

Here are the message points
----- Forwarded by Steven J Kean/NA/Enron on 03/09/2001 01:05 PM -----

	Yorleni Mendez
	03/08/2001 10:00 AM
		 
		 To: Steven J Kean/NA/Enron@Enron, Karen Denne/Corp/Enron@ENRON
		 cc: 
		 Subject: Per Your Request