Haas NewsWire
October 9, 2000


CONTENTS 

New Executive Director of the Management of Technology Program Brings His 
Valley Connections to Haas 
Homecoming and Reunion Events Bring Alumni and Students Together 
Haas In The News 
Happening At Haas 
Haas Celebrations


NEW EXECUTIVE DIRECTOR OF THE MANAGEMENT OF TECHNOLOGY PROGRAM BRINGS HIS 
VALLEY CONNECTIONS TO HAAS
 Drew Isaacs, the new executive director of the Management of Technology 
Program, is focusing his efforts on linking Silicon Valley to the Haas 
School. Isaacs is building on his connections and contacts from almost 20 
years of working and consulting in Silicon Valley high-tech organizations to 
expand MOT's outreach in the Valley.

MOT is a joint effort of the Haas School, the College of Engineering, and the 
School of Information Management and Systems. Through instruction, research, 
and outreach components, MOT focuses on the set of management activities 
associated with bringing high-tech products to market. Robert Cole, the 
Lorraine Tyson Mitchell II Professor of Leadership and Communication, and 
Paul Wright, the A. Martin Berlin Professor of Mechanical Engineering, are 
the academic co-directors of the program.

Before to coming to Haas, Isaacs was a marketing executive in Silicon Valley 
and Tokyo, a scientist at the NASA Johnson Space Center in Houston, and 
founder and president of California Technology International, a high-tech 
consulting firm in Sunnyvale, which he still runs.

Since being named MOT's executive director in May, Isaacs has pushed hard to 
enhance the program on several fronts. First, he is working on a corporate 
outreach initiative that connects students to Silicon Valley companies, 
working in real time on projects that have a direct impact at the companies. 

Says Isaacs, "This is a huge time and mind-share commitment to Haas by 
Silicon Valley companies. We have established partnerships with Silicon 
Valley companies committed to challenging our students with meaningful 
projects, woven into the academic experience here at Haas. Students and 
companies both make significant commitments, and the result is an 
extraordinary partnership with the Valley." This program grew out of the 
course Isaacs taught at Haas last spring, Opportunity Recognition: Technology 
and Entrepreneurship in Silicon Valley, which partnered students with several 
of the national labs and with high-tech companies.

Isaacs has also been using his contacts in Silicon Valley to add to MOT's 
existing donor base. Since May, he has raised about $200,000 in pledges and 
gifts.

On October 18, Isaacs launches the new MOT lecture series with a lecture by 
Aart de Geus, founder and chairman of Synopsys, Inc., titled "Management 
Evolution in Silicon Valley." Isaacs has selected as speakers in this new 
series founders, scholars, and analysts from Silicon Valley and elsewhere to 
Haas. Isaacs has also been working to expand MOT's connections with Boalt 
Hall, and will feature Boalt faculty lectures on intellectual property law as 
part of the new MOT lecture series. The schedule for the Fall 2000 MOT 
Lecture Series follows below.

 FALL 2000 MOT LECTURE SERIES All lectures are on Wednesdays from 3:30 p.m. 
to 5:00 p.m. October 18, 210 Cheit Hall Aart de Geus, founder and chairman 
Synopsys, Inc.  "Management Evolution in Silicon Valley"

October 25, 210 Cheit Hall Leah Knight, director, B2B Research, 
Dataquest/Gartner Group  "B2B's Transformation of the New Economy" (reception 
following lecture)

November 1, Wells Fargo Room Robert Zider, founder, The Beta Group  "Venture 
Capital and Technology Trends"  (reception following lecture)

November 8, Wells Fargo Room Peter Menell, professor, Boalt Hall School of 
Law, UC Berkeley  "New Technology, the New Economy, and Intellectual Property 
Law" (reception following lecture)

November 15, Wells Fargo Room Bruce Cleveland, VP, Marketing, Siebel Systems  
"Marketing Automation and Technology" (reception following lecture)

November 29, Wells Fargo Room Donald Proctor, VP, Marketing, Cisco Systems  
"Acquisition Strategies and Technology Business"  (reception following 
lecture)

HOMECOMING AND REUNION EVENTS BRING ALUMNI AND STUDENTS TOGETHER
 This Saturday, October 14, the Haas School will be buzzing with events to 
celebrate this year's MBA reunion classes and homecoming football game.? Over 
400 Haas alumni are expected at the game and reunion events. 

Alumni career advisor John Morel will start off the day at 10:00 a.m. with a 
discussion on job hunting techniques and procedures using the Internet, 
targeted job searches, and practical techniques to land a job. Also at 10:00 
a.m. the Alumni Entrepreneurs Panel brings back some of the Haas School's 
most recent success stories. Kim Fisher, MBA 94, co-founder of 
audiobasket.com, Keval Desai, MBA 99, co-founder of Achex.com, Alan S. 
Knitowski, MBA 99, founder of Vovida Networks, and Ciaran Quinn, MBA 90, 
co-founder of VEO will share how they got started, what their experiences 
have taught them, and what they have achieved. Special events are planned for 
the reunion classes (years ending in 0's and 5's.) To date, the class of 1990 
has the largest number of returning alumni. 

The pre-game Jambalaya Jubilee starts at 11:30 a.m. with New Orleans style 
food and drinks in the Haas courtyard accompanied by Zydeco music. The 
kick-off time for the Cal vs. UCLA game has been moved to 12:30 p.m. 
(originally 3:30 p.m.), so get to the Jambalaya early.? The change in the 
kick-off time resulted in the cancellation of the Alumni Connections Mixer. 

Check out the alumni website for details on the reunion events planned by the 
event committees 
http://www.haas.berkeley.edu/alumni/events/reunion_2000/re2000_class_home.html
. Also, register for homecoming online at 
http://www.haas.berkeley.edu/alumni/registration.

HAAS IN THE NEWS
 Matthew Fogarty, MBA 01, was featured on the cover of the October issue of 
Inc. Magazine, as one of the new entrepreneurial elite. Fogarty was profiled 
as part of a larger piece on venture capitalists searching on university 
campuses for businesses to fund. Fogarty works for Information Technology 
University as a campus partner reviewing business plans. 

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business 
Administration and director of the University of California Energy Institute, 
was quoted in the Los Angeles Times on October 9, in an article on Unocal's 
patenting of the process to make reformulated gasoline. Borenstein said that 
the patent may be legal but ultimately has made consumers worse off.

Russell Winer, the J. Gary Shansby Professor of Marketing Strategy and the 
chair of the Marketing Group, was quoted in the San Francisco Chronicle on 
October 6 on the decline in door-to-door salesmen. In the article "A Brush 
with Oblivion," Winer comments that while salesmen may decline in prominence, 
they will not disappear completely. 

Brand Leadership, the latest book by David Aaker, professor emeritus of 
marketing, was reviewed in Financial Services Marketing on October 5. 

Borenstein was quoted in the October 3 Chicago Tribune on the effect that 
high natural gas prices will have on incentives to explore for more gas. 
http://www.chicagotribune.com/news/nationworld/article/0,2669,1-0010030355,FF.
html.

On October 4, Borenstein gave a 20-minute interview on KCPW (NPR) in Salt 
Lake City on their morning show "Public Affairs." He discussed oil, gasoline, 
electricity, and natural gas prices and politics.

Dean Laura Tyson was mentioned as one of just three female deans of business 
schools in a Times of London piece titled, "Women Deans in a Tough Guy's 
World" on October 2. 

HAPPENING AT HAAS
 BERKELEY PROGRAM IN FINANCE: FALL SEMINAR "Pricing Internet Stocks: Is this 
a Bubble?" October 29 to 31, 2000 Renaissance Esmerald Resort, Indian Wells, 
CA This seminar targets asset managers, investment bankers, Internet firms 
providing financial services, and investment banks specializing in IPOs of 
Internet firms. The Seminar chairs are Brett Trueman, the Donald and Ruth 
Seiler Professor of Public Accounting, the chair of the Haas Accounting 
Group, and the director of the Center for Financial Reporting and Management, 
and Jonathan Berk, associate professor in the Finance Group. Please see web 
site for further details,www.BPFin.org. The price is $3,000 (single seat); 
$4,500 membership fee (2 seminars). For more information contact Johanna 
Della Valle  (johanna@haas.berkeley.edu).

 MANAGEMENT OF TECHNOLOGY PROGRAM "Management Evolution in Silicon Valley," 
by Aart de Geus, founder and chairman, Synopsys, Inc. Wednesday, October 18, 
2000 3:30 p.m. to 5:00 p.m. Room C210, Cheit Hall

SEMINARS
 BA 298 REAL ESTATE SEMINAR "The Structure of the Mortgage Market in the 
United States: A Model of Dueling Charters," by Robert Van Order of Freddie 
Mac Wednesday, October 11, 2000 11:30 a.m. Place to be determined For more 
information, contact Lynn L. Lobner, at lyoung@haas.berkeley.edu.

OBIR SEMINAR "Transactive Memory in Work Groups and Organizations," by 
University of Pittsburgh, Graduate School of Business Wednesday, October 11, 
2000 4:00 p.m. to 5:30 p.m. Director's Room, Institute of Industrial 
Relations, 2521 Channing Way  For more information, contact Charles Montague 
at montague@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP "Judicial Decision Making in 
Uncertain Environments: Argentina, 1938-1998," by Pablo Spiller, Haas School, 
UC Berkeley Thursday, October 12, 2000 4:00 p.m. to 6:00 p.m. Room C325, 
Cheit Hall For more information, contact Anita Patterson at 
patterso@haas.berkeley.edu.

FINANCE SEMINAR  "Corporate Diversification and Agency" by Ben Hermalin, Haas 
School, UC Berkeley  Thursday, October 12, 2000  4:15 p.m. to 5:45 pm  Room 
C110 Cheit Hall For more information, contact June Wong 
june@haas.berkeley.edu or visit  www.haas.berkeley.edu/finance.

OBIR SEMINAR Katherine Klein, University of Maryland, Department of 
Psychology Wednesday, October 18, 2000 4:00 p.m. to 5:30 p.m. Director's 
Room, Institute of Industrial Relations, 2521 Channing Way  For more 
information, contact Charles Montague at montague@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP "International Perspectives on the 
State of the e-Business Revolution," by Timothy Devinney, AGSM Thursday, 
October 19, 2000 4:00 p.m. to 6:00 p.m. Room C325, Cheit Hall For more 
information, contact Anita Patterson at patterso@haas.berkeley.edu.

FINANCE SEMINAR  "Financial Prices with Local Substitution and Distant 
Complementarity" by Jorgen Haug, Norwegian School of Economics & Business 
Administration and UC Berkeley  Thursday, October 19, 2000  4:15 p.m. to 5:45 
p.m.  Room C110, Cheit Hall  For more information, contact June Wong at 
june@haas.berkeley.edu or visit  www.haas.berkeley.edu/finance.

BIRTHDAYS
 Xioayan Ma, October 9 Teresa Constantinidis, October 15

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their birthdays announced. Please e-mail a request to have your birthday 
marked "do not announce" on the central birthday list to 
Haasnews@haas.berkeley.edu. 

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