GSB FINANCIAL SERVICES (GSBF)
Latest price: 35 cents


GSBF has released the following news after market close. At
just 35 cents the potential here could be huge.


GSB FINANCIAL SERVICES INC. ANNOUNCES COMPREHENSIVE
MARKETING PLAN FOR OPTIMUMPAY CARD

LOS ANGELES, Jan 29, 2002 -- GSB Financial Services Inc.
(GSBF) today announced that it had initiated a
comprehensive marketing and distribution plan for its
product "OptimumPay" a pre-paid cash storage card.

OptimumPay functions in any electronic payment environment.
It can act as a credit or debit card and it also can work
with the ATM banking network. In addition, the OptimumPay
card can be customized to fit customers' special needs.

Rodney Ray, senior vice president of sales and marketing
for GSBF, said, "Today we are launching an innovative
marketing program for the OptimumPay card. We will be
targeting the direct response, network marketing and pre-
paid phone card industries. These industries represent very
large communities of purchasers with well established
distribution channels.

"We believe that our OptimumPay card will provide these
industries with a unique financial solution which will
enable merchants and customers alike higher profits and
better service."

"With the initiation of this marketing program for the
OptimumPay card, GSBF should be able to tap into the multi-
million dollar businesses represented by the direct
response, pre-paid phone card and network marketing
industries," said Steve Browning, CEO of GSBF. "And, we are
very confident that Mr. Ray with his direct response
marketing background will quickly generate sales for the
company."

About GSB Financial Services Inc.

GSBF is a 21st Century financial group. It employs cutting
edge technology to take advantage of existing and emerging
e-commerce and e-finance opportunities. GSBF expressly
looks to the banking and finance industries to increase its
market share.

GSBF markets to existing credit card processors, credit
card issuers and high-technology companies looking for new
and innovative means to increase profits and customer
satisfaction. GSBF has offices in the United States and
Canada.

About Optimum Pay USA Inc.

Optimum Pay is a global electronic payment provider that
delivers market leading, value added, security-based
payment systems. Customer solutions incorporating Optimum
Pay enable both enterprise and individual users to initiate
and manage all of their payments via traditional "card"
products, the Internet, or emerging wireless connections.
Optimum Pay's payment approach and architecture provides a
low-cost, high-value payment mechanism for businesses and
merchants. Users also benefit greatly from the use of
Optimum Pay by reaping the rewards of integrated
incentives, rebates, and discounts as well as being able to
consolidate and simplify management of their financial
payment accounts.

Unlike most other payment systems that only provide simple,
lower value currency movement, Optimum Pay employs a
process of "Value Integration," which results in a higher
value proposition for all customers and users. Moreover,
Optimum Pay's security-based system enables companies to
reduce their costs of doing business associated with fraud.

For up to date corporate information about GSBF, for
international calls contact Brian Longpre at 011-4194-912-
2760, for North America calls contact Ron Hendrickson at
877/609-0442 or Al Marchi at 480/949-7965 (for previous
news releases and company profile click on
www.otcinfo.net).

Statements which are not historical facts are forward-
looking statements. The company, through its management
makes forward-looking public statements concerning its
expected future operations, performance and other
developments.

Such forward-looking statements are necessarily estimates
reflecting the company's best judgment based upon current
information and involve a number of risks and
uncertainties, and there can be no assurance that other
factors will not affect the accuracy of such forward-
looking statements. It is impossible to identify all such
factors, factors which could cause actual results to differ
materially from those estimated by the company.

They include, but are not limited to, government
regulation, managing and maintaining growth, the effect of
adverse publicity, litigation, competition and other
factors which may be identified from time to time in the
company's public announcements.

CONTACT:
GSB Financial Services Inc.
Brian Longpre, 011-4194-912-2760 (international calls)
Ron Hendrickson, 877/609-0442 (North America calls)
or
Al Marchi, 480/949-7965


IMPORTANT NOTICE AND DISCLAIMER: The purpose of this
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do your own due diligence. This advertisement is not a
solicitation or recommendation to buy, sell or hold
securities and does not provide an analysis of the
financial position of the company. We recommend you use the
information found in this advertisement as an initial
starting point for conducting your own research on the
advertised company in order to determine your own personal
opinion of the company before investing. All information
concerning the advertised company contained herein should
be verified independently by an attorney, with such company
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approved. Many states have established rules requiring the
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Check with http://www.nasaa.org and call your state
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request. All statements and opinions contained in this
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subject to change without notice. We are not liable for any
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independently investigate and fully understand all risks
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We disclaim any and all liability as to the completeness or
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We intend to offer these items to readers as additional
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Any referral by us is no guarantee of the accuracy of any
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representation concerning source reliability, readers must
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information. It should be understood that there is no
guarantee past performance will be indicative of future
results. Any reference to past performance(s) of companies
previously advertised are specially selected to be
referenced based on the favorable performance of these
companies and the companies referenced may not be
representative of all past advertised companies as not all
past advertised companies may have performed as well.
Readers are cautioned that small and micro-cap stocks are
high-risk investments and that they may lose all or a
portion of their investment if they make a purchase in our
advertised stocks. In order to be in full compliance with
the U.S. Securities Act of 1933, Section 17(b), we have
received 100,000 free trading shares of GSB Financial
Services, Inc. from a third party as compensation for the
distribution of this and other advertisements. Since we
have received compensation and hold stock in the advertised
company there is an inherent conflict of interest in our
statements and opinions and such statements and opinions
cannot be considered independent. We will benefit from any
increase in share price of the advertised company. We will
sell our shares at any time, without notice, be that
before, during or immediately after the release of this
advertisement. The liquidation of our stock may have a
negative impact on the securities of the company
liquidated, including decreased market value and/or
dilution of the company's securities. Furthermore, our
associates and/or employees and/or principals may have
stock positions in advertised companies purchased in the
open market or in private transactions. These positions may
be liquidated, without prior notification, even after we
have made positive comments regarding the advertised
company. It should be understood that any price targets
and/or projections mentioned are solely opinions and should
not be taken as suggested holding periods. In fact, we will
sell our positions in any companies advertised before they
reach such target prices. The receipt of this information
constitutes your acceptance of these terms and conditions.
Reading this advertisement shall not create under any
circumstances an offer to buy or sell stock in any company
advertised. Nor shall it create any principal-agent
relationship between the reader and us. The stocks of
advertised companies may trade in fast moving, highly
volatile markets, and any reader should observe the trading
behavior of any advertised company prior to investing.
Advertised stocks are often thinly traded and large sell
orders will have a substantially negative impact on share
price. Investors in advertised stocks may experience
difficulty in selling shares without seeing a decline in
market price and may have difficulty in finding ready
buyers of their stock. Information within this
advertisement contains "forward looking" statements within
the meaning of Section 27(a) of the U.S. Securities Act of
1933 and Section 21(e) of the U.S. Securities Exchange Act
of 1934. Any statements that express or involve discussions
with respect to predictions, expectations, beliefs, plans,
projections, objectives, goals, assumptions or future
events or performance are not statements of historical
facts and may be forward looking statements. Forward
looking statements are based on expectations, estimates and
projections at the time the statements are made that
involve a number of risks and uncertainties which could
cause actual results or events to differ materially from
those presently anticipated. Forward looking statements may
be identified through the use of words such as expects,
will, anticipates, estimates, believes, or by statements
indicating certain actions may, could or might occur. We
encourage our readers to invest carefully and read the
investor information available at the web sites of the U.S.
Securities and Exchange Commission (SEC) at
http://www.sec.gov and the National Association of
Securities Dealers (NASD) at http://www.nasd.com. We also
strongly recommend that you read the SEC advisory to
investors concerning Internet Stock Fraud, which can be
found at http://www.sec.gov/consumer/cyberfr.htm. The NASD
has published information on how to invest carefully at its
web site. Readers can review all public filings by
companies at the SEC s EDGAR page. All information within
this advertisement is qualified in its entirety by the
detailed information and financial statements of the
advertised company contained in its regulatory filings with
the SEC.




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