PLEASE FORWARD TO INTERESTED FOLK... 



Business and the Environment Day 
at UC Berkeley
April 19th - 

Seating is limited for all events - Come Early!
Free admission


12:45-2:00 pm: Second Annual Haas Earth Day Lecture on Business and the 
Environment
Amory Lovins, CEO (Research), Rocky Mountain Institute
"Natural Capitalism: The Next Industrial Revolution"
Introduction by Dean Laura Tyson
Wells Fargo Room, Haas School of Business at UC Berkeley

Amory Lovins, co-author of Natural Capitalism, will discuss how changes in 
natural capital (the natural environment and ecosystems that support all 
human and economic activity) are already affecting the way we do business, 
and how leading corporations are gaining competitive advantage through 
superior environmental performance. He will talk about how corporations can 
employ advanced resource productivity strategies to move toward becoming 
ecologically sustainable, reduce environmental impact, and improve the bottom 
line. 

Mr. Lovins is the co-founder and CEO (Research) of Rocky Mountain Institute 
(RMI), a nonprofit organization that assists businesses, communities, and 
governments to create more wealth and employment, protect and enhance natural 
and human capital, and increase profit and competitive advantage through 
resource and operational efficiency. The Wall Street Journal named Mr. Lovins 
one of 39 people world-wide "most likely to change the course of business in 
the '90s"; Newsweek has praised him as "one of the Western world's most 
influential energy thinkers"; and Time recognized him with one of their Hero 
of the Planet awards.

Sponsored by the Haas School of Business and Net Impact at Haas
For more information, contact Eric Strand at strand@haas.berkeley.edu


3:00-5:00 pm: Energy and Resources Group Energy Forum
Dr. Severin Borenstein, UC Energy Institute
Prof. Richard Norgaard, Energy and Resources Group, and others
"Re-De-Regulation: Planning, Learning, Blundering and the Future of 
Electricity in California"
Sibley Auditorium, Bechtel Engineering Center

Sponsored by the Energy Resources Group, UC Berkeley

6:00 - 8:00 pm: Ninth Annual ERG Lecture on Energy
Dr. Arthur Rosenfeld, California Energy Commission
Sibley Auditorium, Bechtel Engineering Center

Dr. Rosenfeld, UC Berkeley Professor Emeritus in Physics and in the Energy & 
Resources Group, is a present member of the California Energy Commission. His 
work on energy efficiency is widely recognized as the standard against which 
other studies are judged.

Sponsored by the Energy and Resources Group, UC Berkeley
For more information, contact Donna at dbridges@socrates.Berkeley.EDU




Adam Berman
Haas School of Business
(510) 981-0568
berman@haas.berkeley.edu