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C L I C K Z   T O D A Y
Monday, December 11 2000

The Internet's Leading Resource      http://www.clickz.com/
for Doing Business Online___________________________________


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-------------------------- T A B L E   O F   C O N T E N T S

<> Calling All Dropouts
by Kim MacPherson
http://clickz.com/cgi-bin/gt/article.html?article=2980

<> Slandering Online Advertising
by Jeffrey Graham
http://clickz.com/cgi-bin/gt/article.html?article=2989

<> Will XML Standards Help Make the B2B Connection?
by Philip Say
http://clickz.com/cgi-bin/gt/article.html?article=2992

<> Scattered Attention Loses Sales
by Nick Usborne
http://clickz.com/cgi-bin/gt/article.html?article=2987

<> Lessons in Customer Service From the Web
by Kim Brooks
http://clickz.com/cgi-bin/gt/article.html?article=2993

<> CD-R Makes MP3 A-OK
by  Studio One Networks
http://clickz.com/cgi-bin/gt/article.html?article=2983

<> The Future of WAP and Mobile Devices
by Nick Mayhew and Mark Smith
http://clickz.com/cgi-bin/gt/article.html?article=2995

<> Convergence: What Is It, Anyway?
by Tom Daly and William Smith
http://clickz.com/cgi-bin/gt/article.html?article=2990

<> Protection for a Broadband Net
by Dana Blankenhorn
http://clickz.com/cgi-bin/gt/article.html?article=2991

<> At Issue in the Forum Today
by  ClickZ Forum
http://clickz.com/cgi-bin/gt/article.html?article=2996


------------------------------------------------------ T O C

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_______________________________E M A I L   M A R K E T I N G
_____________________________________sponsored by flonetwork
_________________________________k i m   m a c p h e r s o n


Calling All Dropouts

The art of acquiring customers and leads through email is
not always the easiest thing to do. Acquisitions success
boils down to two key items: the offer and the lists. And
how you plan and/or manage each.

http://clickz.com/cgi-bin/gt/article.html?article=2980



_______________________E M A R K E T I N G   S T R A T E G Y
________________________________________sponsored by Revenio
_________________________________j e f f r e y   g r a h a m


Slandering Online Advertising

It's become fashionable to talk about the demise of online
advertising and falsely link the current market correction
to the idea that online advertising isn't effective.
Nothing could be further from the truth.

http://clickz.com/cgi-bin/gt/article.html?article=2989


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Target IT Pros at TechRepublic

TechRepublic is fast becoming the premier web site for IT
gurus. We provide engaging technical content, community
interaction, and because we're partners with Gartner, we can
deliver an IT audience like no other site on the Internet.
Reach IT pros where IT pros go to connect. See our media kit
at http://www.techrepublic.com/mediakit/mediakit.jhtml.

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___________________________________B 2 B   M A R K E T I N G
_______________________________________sponsored by B2BWorks
_________________________________________p h i l i p   s a y


Will XML Standards Help Make the B2B Connection?

It's easy to see the benefits of B2B e-commerce:
accelerated time to market, lower production costs, better
inventory manaement. And that's just to start. What's hard,
though, is achieving supplier and market integration.
Here's where XML standards might help.

http://clickz.com/cgi-bin/gt/article.html?article=2992


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_____________________P E R M I S S I O N   M A R K E T I N G

______________________________________n i c k   u s b o r n
e



Scattered Attention Loses Sales

Sometimes words alone, one after the other, are your best
choice for getting the job done right.

http://clickz.com/cgi-bin/gt/article.html?article=2987



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IF you want to reach B2B buyers THEN GOTO techies.com

Think tech professionals only go online to swap code? 76% of
our 650,000 members influence the purchase of their
companies' computer products and services -- ranging from
desktop PCs to servers If you'd like to get to know this
audience even better, place your ad at techies.com, their
favorite tech career site. For a media kit, go to
http://advertising.techies.com/clickz/index.html.

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_________________C R O S S -  M E D I A  S T R A T E G I E S
_________________________________________k i m   b r o o k s


Lessons in Customer Service From the Web

Although the web hasn't put stores out of business yet, it
does have a few lessons to teach offline retailers.

http://clickz.com/cgi-bin/gt/article.html?article=2993


_________________________________D I G I T A L   L I V I N G
__________________(c)  s t u d i o   o n e   n e t w o r k s


CD-R Makes MP3 A-OK

This holiday season offers a new breed of MP3 players that
can hold more than ten hours of near-CD quality music with
a cost of about a dollar a disc.

http://clickz.com/cgi-bin/gt/article.html?article=2983


___________________W I R E L E S S   A P P L I C A T I O N S
_____________n i c k   m a y h e w   &   m a r k   s m i t h


The Future of WAP and Mobile Devices

WAP technology may be over hyped these days, but here are
some very exciting, upcoming possibilities for application
developers and consumers alike.

http://clickz.com/cgi-bin/gt/article.html?article=2995


_______________________________________C O N V E R G E N C E
_____________t o m   d a l y   &   w i l l i a m   s m i t h


Convergence: What Is It, Anyway?

Few buzzwords are more elusive than "convergence." People
use the term casually to refer to many of the stunning
developments reshaping the media and technology businesses.
But what does it really mean?

http://clickz.com/cgi-bin/gt/article.html?article=2990


_____________________________e B U S I N E S S   R E P O R T
_____________________________d a n a   b l a n k e n h o r n


Protection for a Broadband Net

Sure, it's great to have broadband access. It's fast, it's
powerful. But power can make you vulnerable. How are we
going to protect a broadband Net?

http://clickz.com/cgi-bin/gt/article.html?article=2991


_____________________________________C L I C K Z   F O R U M
____________________________________sponsored by DoubleClick



At Issue in the Forum Today

Valuable information can be obtained from discussion groups.
Is the online grocer business model sound? Email marketing
can foster customer relationships. Next week's topic --
News Digests.

http://clickzforum.com/


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_______________________________________________________
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Founded in 1997 and headquartered in Andover, MA, The
ClickZ Network (http://www.clickz.com/) is a compendium of
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jobs more effectively. The Network culls the experiences of
more than 70 contributors to deliver articles each week full
of practical information about online marketing and
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each business day through e-mail and the Web.


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CEO / Publisher


Copyright 2000 ClickZ, Inc.           http://www.ClickZ.com/

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