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TI, Insight Electronics Extend Distribution Relationship

DALLAS and OAKLAND, Calif., Dec 11, 2000 /PRNewswire via COMTEX/ -- Texas
Instruments Incorporated (NYSE: TXN) (TI) and Insight Electronics, a member of
the Memec Group, announced today they will expand the distributor relationship
that existed prior to TI's acquisition of Burr Brown. Insight has been the
leading distributor in the Americas for the TI-Burr Brown precision analog
products for the past seven years.

The focus of the new agreement is to give Insight customers that design
communications, computing, audio and video imaging systems greater access to 
the
most comprehensive selection of high performance analog and mixed signal
solutions. Insight will also provide bill-of-material support for customers 
with
the full TI product offering, including TI's digital signal processing (DSP)
product portfolio.

"Insight has a track record of success supporting customers with Burr Brown
products, said John Simari, worldwide director of distribution, Texas
Instruments. We want to leverage Insight's strengths across TI, especially 
TI's
analog and mixed signal product portfolio, to further our growth in this
important area."

The full TI analog product line will be available in the Americas through
Insight by January 1, 2001. Product stocking and training is expected to be
complete by the end of 1Q01. In the interim, Insight will continue to 
represent
the TI-Burr Brown precision analog products.

"The customer solution focus shared by Insight and TI makes this a perfect 
fit,"
said Greg Provenzano, president and CEO of Insight Electronics. "This
partnership allows uninterrupted support to our TI-Burr Brown customers, in
addition to an enhanced offering of technology products.

"Insight has always been focused on the technical design community and its
needs, especially in the analog area," said Provenzano. "Coupling our 
strengths
with TI's initiative to grow its position in precision analog provides great
synergy and will help designers bring advanced systems to market faster and 
more
efficiently."

About Insight Electronics

Insight Electronics is the largest technical distributor of semiconductors in
North and South America. With 55 divisions in the U.S., Mexico, Canada and 
South
America, and a focused line-card of 25 leading semiconductor companies,
Insight's sales team and field application engineers are thoroughly
knowledgeable about their suppliers' products, processes and technologies. The
company's value-added services, combined with its expertise in design, 
inventory
management, logistics and use of e-business tools, ensure that customers 
receive
the products they need, when and where they need them. Web address is
www.insight-electronics.com.

About Texas Instruments

Texas Instruments Incorporated is the world leader in digital signal 
processing
and analog technologies, the semiconductor engines of the Internet age. The
company's businesses also include sensors and controls, and educational and
productivity solutions. TI is headquartered in Dallas, Texas, and has
manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol 
TXN.
More information is located on the World Wide Web at: http://www.ti.com.

SOURCE Texas Instruments Incorporated Semiconductor Group


CONTACT:          Texas Instruments Incorporated Semiconductor Group,
800-477-8924, ext. 4500

URL:              http://www.insight-electronics.com
http://www.prnewswire.com

(C) 2000 PR Newswire.  All rights reserved.

-0-


KEYWORD:          Texas
California
INDUSTRY KEYWORD: CPR



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