[IMAGE]	 	[IMAGE]	[IMAGE]	


             [IMAGE] [IMAGE]   [IMAGE] [IMAGE] Upgrades  [IMAGE] DownGrades  [IMAGE] Coverage Initiated  [IMAGE] Coverage Reiterated  [IMAGE] Stock Splits  [IMAGE] Buybacks  [IMAGE] Dividends  [IMAGE] Pos Pre-Announce  [IMAGE] Neg Pre-Announce  [IMAGE] Pos Surprises  [IMAGE] Neg Surprises  [IMAGE] Earnings Revisions  [IMAGE] IPO - Lockup Periods  [IMAGE] IPO - Latest Pricing  [IMAGE] IPO - Quite Periods  [IMAGE] IPO - Postponements  [IMAGE] IPO - Withdrawals  [IMAGE] IPO - Latest Filings     [IMAGE]   [IMAGE]   [IMAGE]  [IMAGE]  [IMAGE] Unsubscribe  [IMAGE] Update  my Membership / Profile  [IMAGE] Forgot  Username / Password  [IMAGE] Add  / Edit Alerts  [IMAGE] View  My Alerts   [IMAGE] [IMAGE] [IMAGE] [IMAGE]   [IMAGE]  [IMAGE]    [IMAGE] [IMAGE] [IMAGE] 	  As requested, your News Alert for YHOO  follows from EquityAlert.com.     Yahoo! Ranked No. 1 Global Internet DestinationNielsen//NetRatings' September Global Internet Index Ranks Yahoo! the World's No. 1 Global Web Property for the 16th Consecutive Month   SUNNYVALE, Calif., Oct 23, 2001 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet communications, commerce and media company, today announced that it has once again earned the top ranking as the world's most trafficked Internet destination, according to the Nielsen//NetRatings' September Global Internet Index released earlier today.   Based on the Index, Yahoo! sustained the leadership position in reach, page views, and total time spent(a) for home users for the 16th consecutive month.   The Nielsen//NetRatings Global Internet Index provides the only worldwide measurement of Web audience and usage patterns across 29 countries and covers 91 percent of the global Internet audience universe.   Highlights from Nielsen//NetRatings' Global Internet Index for September 2001 include:   --  Consumers currently spend more time and consume more on Yahoo!         than any other Web portal. Yahoo! consumers around the world         spent approximately 1 hour and 12 minutes on Yahoo! during         September, while consumers spent only 53 minutes on MSN and 41         minutes on AOL.     --  According to Nielsen//NetRatings, Yahoo! extended its reach to         51 percent of the world's total Internet population, which is         almost five percent greater than its nearest competitor, MSN.     --  Users consumed nearly three times more page views on Yahoo!         than AOL, and 50 percent more than MSN.  "Yahoo!'s position as the number one global Web property for the sixteenth month reinforces the strength of our brand and the loyalty of our global consumer base," said Jeff Mallett, president and chief operating officer, Yahoo! Inc. "Yahoo! has always focused on providing consumers with the products and services that are essential to their lives."   As noted by Nielsen//NetRatings, consumption on the Web during September was dominated by the news of the terrorist attacks against the United States. These consumption patterns were also seen throughout the Yahoo! network.   --  The traffic on Yahoo! News surged to ten times the normal         level in the early hours of September 11 and the company's         round-the-clock news reporting on Yahoo! FinanceVision         attracted 60 times its daily viewers.     --  Yahoo! Messenger and PC-to-Phone services became critical         real-time communication vehicles as telephone networks became         overloaded.     --  Millions of consumers accessed the unique programming Yahoo!         created in areas like Yahoo! Travel to inform consumers on new         travel regulations, and Yahooligans to help teachers and         parents communicate the news to children. (Yahoo! Research,         September 2001)  "The Internet itself was further validated when put to the test as a result of this terrible tragedy," said Mallett. "During this time, millions of people turned to the reliability of Yahoo! for critical and timely information and powerful and reliable communications services."   Scope of Nielsen//NetRatings Global Internet Index  The Nielsen//NetRatings Internet audience measurement service collects real-time data from more than 225,000 individuals with access to the Internet in 29 countries. For more information on the Nielsen/NetRatings' Global Internet Index, please visit: www.nielsen-netratings.com.   (a) Total time spent is the average time spent per person multiplied by the number of unique users.   About Yahoo!  Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 210 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.   Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.   CONTACT:          Yahoo! Inc.                   Joanna Stevens, 408/349-7855                   joanna@yahoo-inc.com                   or                   Fleishman-Hillard                   Michelle Andersen, 415/356-1032                   andersem@fleishman.com URL:              http://www.businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page.  Copyright (C) 2001 Business Wire.  All rights reserved.  -0-   KEYWORD:          CALIFORNIA INTERNATIONAL EUROPE ASIA PACIFIC CANADA  INDUSTRY KEYWORD: E-COMMERCE                   INTERNET                   SOURCE:                   Yahoo!                   Inc.    [IMAGE]    ***IMPORTANT NOTICE AND DISCLAIMER REGARDING THIS COURTESY EMAIL***   At your request, as a subscriber to our service, this email alert is being sent to you as a courtesy and is for information purposes only. We are a financial news re-distributor. We are not an investment advisory and do not purport to tell or suggest which companies you should monitor or which securities you should purchase or sell.   In addition to the information regarding the company you are monitoring (the "Monitored Company"), this email contains advertisements describing products, services or companies for which we receive fees from the advertising companies. In the case of Cybertrader, distribution of this advertisement forms a component of a content exchange agreement with RealTimeTraders.com, Inc. We reserve the right to sell all or part of these shares at anytime, either before, during or after the advertisement period.   In addition, not withstanding our policy of prohibiting employees from buying or selling securities of an advertising company for a period of 20 days following dissemination of the advertisement, we may not be able to effectively monitor our employees to ensure compliance with the same. Consequently, there may be sales and/or purchases of such securities by our employees prior to, during and immediately following the dissemination of the advertisement.   Please note that (1) this email may not contain the full text of the press release issued by, or the research or other reports regarding, the Monitored Company; and (2) the text of the advertisement, the press release and/or reports were obtained from third party sources and were not written, generated or edited by us; accordingly, we make no representations or give any assurance as to the accuracy or completeness, nor have we conducted any independent investigations of, the disclosures regarding the subject matter of such releases and reports.   Please note that links to the advertising company and/or Monitored Company are provided for your convenience. We assume no obligation for the content of such sites.   All information contained herein should be independently verified by you with the advertising company or with Monitored Company or any other sources you prefer.   [THIS IS ONLY A SUMMARY OF, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO, THE "EQUITYALERT SUBSCRIBER AGREEMENT AND DISCLAIMER." PLEASE VISIT http://www.equityalert.com/home/disclaim.asp  FOR ACCESS TO OUR COMPLETE DISCLAIMER]        	  [IMAGE] [IMAGE] [IMAGE] [IMAGE]   [IMAGE] [IMAGE] [IMAGE]  [IMAGE] [IMAGE] [IMAGE] Stock  Quote [IMAGE]   [IMAGE] Stock  Chart [IMAGE]   [IMAGE] Covered  Calls  [IMAGE]   [IMAGE] Company  Profile [IMAGE]   [IMAGE] [IMAGE]  [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE]   [IMAGE] [IMAGE] [IMAGE] Option  Details  [IMAGE]   [IMAGE] Black  - Scholes [IMAGE]     Sector/Industry Changes  Power Option PLUS Logo     [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE]    [IMAGE]