Haas NewsWire 
April 9, 2001

***CEO Exchange is Wednesday, April 11 at 5:30 p.m. If you still need a 
ticket, stop by S550 between 10:00 a.m. and 5:00 p.m. Tuesday, April 10.***

CONTENTS  

Cisco and the Internet: the Second Annual E-Business Case Competition  
Submit Your Suggestions for the First Annual Haas Staff Award  
The Future of Digital Music  
Ninth Annual Youth Venture Capital Competition at Haas  
Distinguished Faculty and Alumni Discuss Global Issues  
UC Berkeley Symposium in Tokyo: Technology and Entrepreneurship  
Haas in the News  
Happening at Haas  
Haas Celebrations



CISCO AND THE INTERNET: THE SECOND ANNUAL E-BUSINESS CASE COMPETITION  
Predicting the future of high-tech companies may be tricky business, but UC 
Berkeley students are up to the task. Next Monday, April 16, five teams of UC 
Berkeley students (both undergraduate and graduate students) will make their 
best case for the future of Cisco Systems' use of the Internet at the 
E-Business Case Competition. The event takes place at 5:30 p.m. in the Arthur 
Andersen Auditorium.

Cisco Systems and Deloitte Consulting created this case to give students an 
opportunity to recommend solutions to Cisco for using the Internet to help 
its channel partners focus on their core-competencies and create a 
competitive advantage. In addition to the judges from Cisco, Deloitte 
Consulting, and the Haas School, the audience will vote for the winning team 
out of the 5 finalists. Over $2,500 in cash awards will be given to the 
finalists. The Haas School of Business, Cisco Systems, Deloitte Consulting, 
and the Schlinger Family Foundation sponsor the event.

The final teams were chosen from more than 20 submissions to the 
undergraduate program office. Each team is composed of UC Berkeley students 
from any field of study and must include at least one non-Haas major. The 
finalists teams are:  Aleksey Strygin, Mark Khavkin, Jane Knop, and Inna 
Garilova  Nancy Lan, Melissa Wong, and Darien Shanske  David Chan, Amyn 
Saleh, Christine Cho, and Lisa Mou  Vincent Chiu, Martin Lanner, Albert Lai, 
and Ryan Mickle  Christian Milan, Shirley Gou, Kitty Cheung, and Ruby Shih  
The competition and the reception that follows offer an opportunity to meet 
representatives from Cisco Systems and Deloitte Consulting. The entire UC 
Berkeley community is welcome to attend the final presentation night. A Palm 
Pilot will be raffled off at the end of the event. 

SUBMIT YOUR SUGGESTIONS FOR THE FIRST HAAS STAFF AWARDS  Inaugurated by Dean 
Laura Tyson to recognize the tremendous contribution of the staff at the Haas 
School, the 2000-2001 Outstanding Staff Awards will be presented at the End 
of the Year Party on May 4, 2001. Members of the Haas community are invited 
make nominations. The deadline for nominations is Wednesday, April 25, 2001. 

The guidelines for nomination are:  Performs at a level above and beyond 
normal job requirements.  Significantly improves customer service or 
increases customer satisfaction.  Significantly improves a work process or 
increases the efficiency of a procedure.  Takes initiative to reduce 
organizational barriers through such activities as mentoring and voluntarily 
assisting coworkers.  Works to foster collaboration, communication, and 
cooperation among colleagues.  Contributes to and demonstrates a commitment 
to the purpose and values of Haas.  The guidelines for the award and the form 
for submission are available at 
http://www.haas.berkeley.edu/news/outstandingstaff.html.

 THE FUTURE OF DIGITAL MUSIC  The Management of Technology Program is joining 
Boalt Hall for a roundtable discussion on "Digital Music and Copyright 
Issues" on Wednesday, April 18, from 4:00 p.m. to 6:30 p.m. in the Arthur 
Andersen Auditorium. 

"This year's Digital Music Conference is taking place in a different 
landscape for both Napster and peer services than last year's conference," 
says Drew Isaacs, executive director of MOT. "Although the 'shutting down' of 
Napster has had limited effect on the swapping of free music files on the 
Internet, it has brought to universal awareness the complex business and 
legal environment for digital music publishing and distribution.? This is the 
core issue to be examined at this year's event."

The event is free and open to the UC Berkeley community. The panel includes 
Robin Gross, Electronic Frontier Foundation; Gerd Leonhard, Licensemusic.com; 
Milt Olin, Napster; Barry Simmons, Simons and Stern; John Simson, Recording 
Industry Association of America; Carol Smith, Listen.com; and Peter Menell, 
executive director of the Berkeley Center for Law and Technology, as the 
moderator. 

 NINTH ANNUAL YOUTH VENTURE CAPITAL COMPETITION AT HAAS  The Haas School's 
extremely successful youth outreach program, Young Entrepreneurs at Haas 
(YEAH), is holding its ninth annual Venture Capital Competition on Saturday, 
April 28, from 8:00 a.m. to 1:00 p.m. in Wells Fargo Room. This competition 
brings students from local middle and high schools to Haas to present their 
business plans to a volunteer "venture capital" board. 

YEAH allocates over $10,000 to top performers for business startup or 
educational costs through this competition. The competition offers 
participating youth a chance to demonstrate their new skills, pitch their 
business ideas to a panel, and compete for grants of up to $500 for business 
startup or college costs.

YEAH is an academic preparation program for educationally disadvantaged 
middle and high school students who express an interest in business. With the 
support of 40 MBA volunteer mentor/business coaches, YEAH teaches teens how 
to develop their business ideas, draft business plans, and turn their ideas 
into entrepreneurial opportunities. The program also introduces youth to the 
stock market, the global economy, and teaches them how to improve test taking 
and study skills that are critical to admission to the UC system. 

Due to increased public and private funding, the YEAH Program has tripled in 
size to reach more than 170 youth from middle schools and high schools in the 
Oakland, Berkeley, Emery, and West Contra Costa Unified School Districts this 
year. For more information on YEAH, visit www.haas.berkeley.edu/yeah. 

The organizers are still looking for a few more volunteer panelists. Please 
contact Ajuah Helton at 510-643-0923 for more information. 

 DISTINGUISHED FACULTY AND ALUMNI DISCUSS GLOBAL ISSUES  The annual Faculty 
Alumni Colloquium on May 5 features Haas faculty and alumni discussing 
current economic issues and global management trends in the new economy. 

Keynote speaker Patricia C. Dunn, BA 75, will speak on "Investment Management 
in an Era of Individual Retirement Planning." Dunn is global chief executive 
of Barclay's Global Investors and chairman of the firm's Global Management 
Committee. Dunn is also a member of the Haas School of Business Dean's 
Advisory Board.

There will be two faculty panel sessions, each with two concurrent panels. 
The morning session offers "Does the New Economy Need a New Anti-Trust" by 
Michael Katz and "The National and Bay Area Economic and Real Estate Outlook" 
by Ken Rosen. During the afternoon session, Severin Borenstein will speak on 
"The California Electricity Crisis: Are Policymakers Learning the Right 
Lessons?" and Homi Bahrami will discuss "Managing the Knowledge Worker."

Dunn joins a distinguished list of prior keynoters for the Colloquium, a 
day-long event that enables alumni to come back to campus and interact with 
current faculty. Past speakers include Alex Mandl, MBA 69, chairman and CEO 
of Teligent; Roger Siboni, BS 76, president & CEO, E.piphany; Arun Sarin, MBA 
78, then CEO of InfoSpace; Laura D'Andrea Tyson (before she became the Haas 
School's dean); and M. Anthony Burns, MBA 65, chairman, president, and CEO of 
Ryder Systems.  ?  Please visit 
http://www.haas.berkeley.edu/alumni/colloquium for online registration 
options and fees. 

 UC BERKELEY SYMPOSIUM IN TOKYO: TECHNOLOGY AND ENTREPRENEURSHIP  Several 
hundred alumni, scholars, and corporate executives from Japan and throughout 
Asia will hear a distinguished list of speakers and panelists address 
technology, venture capital, marketing, and cross-cultural relationships in 
the 21 century at the UC Berkeley symposium in Tokyo from May 31 to June 2.

On Friday, June 1, the symposium is open to the public. Confirmed keynote 
speakers included Dr. Keiji Tachikawa, president & CEO, NTT DoCoMo; Masayasu 
Kitagawa, governor of Mie Prefecture; and Dr. Hisashi Kaneko, counselor and 
former president, NEC Corporation. Haas School Dean Laura D'Andrea Tyson and 
College of Engineering Dean A. Richard Newton will also address the audience. 
Faculty members Jerry Engel and Andrew Isaacs will lead panel discussions on 
entrepreneurship and technology.

On Saturday, June 2, attendees will hear about "Cultural Challenges to 
Negotiating Business Transactions" from Glen Fukushima, president and CEO, 
Cadence Design Systems, Japan, and former president, The American Chamber of 
Commerce in Japan. In this eye-opening session, Fukushima will share 
perspectives on different cultural approaches to business negotiations while 
focusing on the hidden dimensions of culture that can prevent a business 
relationship from succeeding.

The Saturday session will close with a sneak preview of a major documentary 
about the history and impact of International House at UC Berkeley, soon to 
be aired on PBS throughout the U.S. and in selected countries.

Following the symposium will be a two-day seminar: UC Berkeley Executive 
Education in Tokyo -- Technology and Entrepreneurship Management. This 
special program, offered for the first time in Japan, will share and examine 
UC Berkeley's most fundamental lessons on the creation of new technology 
ventures for the new century. 

The Haas School of Business, along with UC Berkeley's College of Engineering 
and International House, are co-presenting the symposium. All Cal alumni and 
their associates who live or work in Asia, or who may be traveling in the 
area at that time, are invited to attend the symposium and post-symposium 
seminar. 

For more information, contact the Haas School Alumni Office at 510-642-7790, 
e-mail alumni@haas.berkeley.edu, or visit the symposium website at 
http://www.ucb-symposium.com/.

 HAAS IN THE NEWS  Dean Laura Tyson was mentioned in the Financial Times on 
April 9 in an article titled, "Inside Track Business Education."

The Haas School was mentioned on the MSN homepage on April 9 in an article 
titled, "MBAs are Sizzling." The article also quotes Haas alumnus John 
McCray-Goldsmith, MBA 97, on how his MBA helped him switch careers. Read the 
full text at http://encarta.msn.com/gradArticles/MBASizzle.asp.

Jennifer Chatman, the Harold Furst Professor of Management Philosophy and 
Values, was in the April 2001 issue of Working Mother magazine on managing 
diversity.

On April 5, David Teece, the Mitsubishi Bank Professor of International 
Business and Finance and the director of the Institute of Management, 
Innovation, and Organization was mentioned KGO Radio for his work on the 
Energy Manifesto.

Dean Tyson; Janet Yellen, the Eugene E. and Catherine M. Trefethen Professor 
of Business Administration; and Ken Rosen, the California State Professor of 
Real Estate and Urban Economics and chairman of the Fisher Center for Real 
Estate and Urban Economics, were quoted on April 5 in the Contra Costa Times. 
The article quoted all three professors on some of the comments they made at 
the economy panel that was held at Haas last week. 

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business 
Administration and the director of the University of California Energy 
Institute, was in the media quite a bit in the past two weeks. He was quoted 
in the San Jose Mercury News in "Cheap, abundant coal eyed with new interest" 
on April 9. Read the full text at 
http://cgi.mercurycenter.com/premium/local/docs/coal09.htm. He was also 
quoted in the Mercury News on April 4 in the article, "Already a power giant, 
state may build plants." Read the text at 
http://cgi.mercurycenter.com/premium/local/docs/calpower04.htm. He was also 
quoted in the Mercury News on April 6 in the article "Electric-Rate Hikes, 
Blackout Threats Not Limited to California."? Borenstein was also quoted in 
the Oregonian on April 6 in an article titled, "Development of Smart 
Appliances Gives Hope to Energy-Starved Norhtwest."

Borenstein's comments on the California energy crisis were heard on: KPFK 
Radio on March 26, KGO Radio on March 26, KNX Radio on March 27, NPR 
Marketplace on March 27, NPR KCRW "To the Point" on March 28, KPFA (Pacifica 
radio) "Flashpoint" on March 27, KGO Radio on April 5, KCBS Radio on April 5, 
KCBS Radio on April 6, and CNN on April 7.  ?  Business 2.0 ran an article in 
its April 3 issue which mentions the student-run wine class at Haas. Read the 
full text at  
http://www.business2.com/content/insights/getalife/2001/03/26/28471.

Hal Varian, a professor in the Manufacturing and Information Technology Group 
and dean of the School of Information Management and Systems, was quoted in 
Information Week on April 2 in an article titled, "Radial Simplicity." 

Chatman was in the February 2001 issue of the MBA Jungle in an article 
called, "The Take-Away: America's Best B-School Profs Share the One Thing 
They Hope their Students will Remember after Graduation."

Steve Schultz, MBA 01, was featured in the San Francisco Business Times on 
March 30 in an article titled, "MBAs' Appetite for Startups Waning."

debi fidler, director of financial aid, was interviewed for BusinessWeek 
Online.  
http://www.businessweek.com/bschools/content/feb2001/bs20010227_539.htm

HAPPENING AT HAAS  Management of Technology Spring Lecture  "The Wireless 
Future," by Jan Rabaey, professor of Electrical Engineering, UC Berkeley; 
Doug Leone, Sequoia Capital  Wednesday, April 11, 2001  3:45 p.m. to 5:00 
p.m.  Wells Fargo Room

State of the School Address  Dean Tyson will be giving the address twice: 
first, on April 12 at 7:30 p.m. in the Arthur Andersen Auditorium, then again 
on April 13 at 12:30 p.m. in the Haas courtyard.

 Corporate Social Responsibility  "Global Sustainable Development: The Role 
of Business," by Ray Anderson, CEO, Interface  Thursday, April 12, 2001  4:00 
p.m. to 6:00 p.m.  Room C330, Cheit Hall

Haas Biotech Speaker Series  Joyce Lonergan, VP Investor Relations and 
Corporate Development, Chiron  Monday, April 16, 2001  7:30 p.m.  Wells Fargo 
Room  For more information, see http://groups.haas.berkeley.edu/haasbio/.

 Management of Technology Spring Lecture Boalt Hall/MOT Conference on Digital 
Music  Wednesday, April 18, 2001  4:00 p.m. to 7:00 p.m.  Reception 7:00 p.m. 
to 8:00 p.m.  Arthur Anderson Auditorium

Energy, Business and the Environment Day at UC Berkeley  Second Annual Haas 
Earth Day Lecture on Business and the Environment  "Natural Capitalism: The 
Next Industrial Revolution" by Amory Lovins, CEO (Research), Rocky Mountain 
Institute  April 19  12:45 p.m. to 2:00 p.m.  Wells Fargo Room 

Amory Lovins, co-author of Natural Capitalism, will discuss how changes in 
natural capital (the natural environment and ecosystems that support all 
human and economic activity) are already affecting the way we do business, 
and how leading corporations are gaining competitive advantage through 
superior environmental performance. He will talk about how corporations can 
employ advanced resource productivity strategies to move toward becoming 
ecologically sustainable, reduce environmental impact, and improve the bottom 
line. Net Impact at Haas sponsors this event. For more information, contact 
Eric Strand at strand@haas.berkeley.edu.

 Corporate Social Responsibility  ERG Energy Forum and Annual Lecture  
Thursday, April 19, 2001  Sibley Auditorium, Bechtel Engineering Center  
Energy Forum, 3:00 p.m. to 5:00 p.m.  "Re-Deregulation: Planning, Learning, 
Blundering and the Future of Electricity in California," by Dr. Severin 
Borenstein, UC Energy Institute & Professor Richard Norgaard, Energy and 
Resources Group  Ninth Annual Lecture on Energy, 6:00 p.m.  Dr. Arthur 
Rosenfield, California Energy Commission  Seminars  OBIR SEMINAR  "Role of 
Regulation and Finance Health Care Markets," by Paul Gertler, UC Berkeley, 
Health Policy and Administration  Wednesday, April 11, 2001  4:00 p.m. to 
5:30 p.m.  Room F318, Haas School of Business  For more information, contact 
Charles Montague at montague@haas.berkeley.edu.

E.T. GRETHER MARKETING SEMINAR  Puneet Manchanda, Univ. of Chicago  Thursday, 
April 12, 2001  3:30 p.m. to 5:00 p.m.  Room C250, Cheit Hall  For more 
information, contact Laura Gardner at lgardner@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP  "Business Groups and Risk Sharing 
Around the World," by Tarun Khana, HBS  Thursday, April 12, 2001  4:00 p.m. 
to 6:00 p.m.  Room C325, Cheit Hall  For more information, contact Serena Joe 
at joe@haas.berkeley.edu.

FINANCE SEMINAR  "Adverse Selection and Re-Trade," by Lasse Pedersen, 
Stanford University  Thursday, April 12, 2001  4:15 p.m. to 5:45 p.m.  Room 
C210, Cheit Hall  For more information, contact June Wong at 
june@haas.berkeley.edu.

REAL ESTATE SEMINAR  "Examining the Gains from Innovation in Mortgage 
Termination Modeling," by Ralph DeFranco  Friday, April 13, 2001  11:00 a.m.  
Room C250, Cheit Hall  For more information, contact Lynn Lobner at 
lyoung@haas.berkeley.edu.

ACCOUNTING SEMINAR  "The Incremental Value of Analysts' Earnings Forecasts in 
Explaining Stock Returns," by Eli Amir  Friday, April 13, 2001  4:00 p.m.  
Room C325, Cheit Hall  For more information, contact Lorraine Seiji at 
seiji@haas.berkeley.edu.

OBIR SEMINAR  "Labor Market Discrimination," by David Neumark, Public Policy 
Institute of California, SF  Wednesday, April 18, 2001  4:00 p.m. to 5:30 
p.m.  Room F318, Haas School of Business  For more information, contact 
Charles Montague at montague@haas.berkeley.edu.

ET GRETHER MARKETING SEMINAR  Alice Tybout, Northwestern Univ.  Thursday, 
April 19, 2001  3:30 p.m. to 5:00 p.m.  Room C250, Cheit Hall  For more 
information, contact Laura Gardner at lgardner@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP  "Why Law, Economics and 
Organization," by Oliver Williamson, UC Berkeley  Thursday, April 19, 2001  
4:00 p.m. to 6:00 p.m.  Room C325, Cheit Hall  For more information, contact 
Serena Joe at joe@haas.berkeley.edu.

FINANCE SEMINAR  "Money as Stock: Price Level Determination with no Money 
Demand," by John Cochrane, Chicago & visiting UCLA  Thursday, April 19, 2001  
4:15 p.m. to 5:45 p.m.  Room C210, Cheit Hall  For more information contact 
June Wong at june@haas.berkeley.edu.  Alumni Events  East Bay Chapter Event  
Homebuyer and Seller Workshop  Saturday, April 28, 2001  10:00 a.m. to 1:00 
p.m.  Arthur Anderson Auditorium, Haas School of Business  Cost: $7.50 
pre-registration  ???????? $10 late/on-site registration  Register by April 
23 at http://www.acteva.com/go/eb-alumni  Or send a check payable to HAN East 
Bay to: Eliot Minor, 112 Shadowood Dr., Pleasant Hill, CA 94523.  For more 
information, contact Eliot Minor at eliotminor@mindspring.com or 925-685-3487

 HAAS CELEBRATIONS  Birthdays  Dana Lund, April 9

The Haas NewsWire respects the wishes of staff and faculty who would not like 
their birthdays announced. Please e-mail a request to have your birthday 
marked "do not announce" on the central birthday list to 
Haasnews@haas.berkeley.edu. 

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