Haas NewsWire
October 29, 2001

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** UC Berkeley Business Plan Competition kicks off tonight at 6:00 p.m. in 
the Arthur Andersen Auditorium. **

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CONTENTS
    * Berkeley and Columbia Announce Joint Executive MBA Program
    * Undergraduates Compete in Investment Banking Case Finals on Tuesday, 
October 30
    * Learn The Secrets Of Post-Bubble Marketing With Louis Stern Thursday, 
November 1
    * Top Haas Economists Offer Their Forecast for the US Economy November 9
    * Intel CEO to Speak at Research Dialogue on November 14
    * Alumni and Friends Invited to Travel Abroad with MBA Students
    * The Final Tests are in: Substance Found at Haas Not Hazardous
    * Haas in the News
    * Happening at Haas
    * Haas Celebrations
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BERKELEY AND COLUMBIA ANNOUNCE JOINT EXECUTIVE MBA PROGRAM
The Haas School and Columbia Business School are jointly launching their 
new Berkeley-Columbia Executive MBA program this fall. The new program is 
being marketed by both schools across the nation starting this week.

The Berkeley Columbia EMBA blends the distinctive strengths of the two 
schools: Wall Street and Silicon Valley, New York and California. Aimed at 
a select group of high-level executives, the new program will enroll its 
first class in June 2002.

The marketing launch of the EMBA program, which was originally scheduled 
for the week of September 11 was delayed due to the terrorist attacks in 
New York and Washington, is commencing now and will continue into spring 
2002. The EBMA program places a major emphasis on drawing applicants from 
the west coast. Information sessions for prospective applicants across the 
nation start on November 7 and will continue through February.

Information sessions will be held throughout California and western states 
as well as New York, east coast states, and the Midwest.
Upcoming information sessions in California include:
    Berkeley, Nov. 7, 6:00 to 7:30 pm
    Los Angeles, Nov. 28, 5:00 to 6:30 pm
    Oakland, Nov. 29, 5:00 to 6:30 pm
    San Francisco, Nov. 30, 8:00 to 9:00 am
    San Jose, Dec. 4, 5:00 to 6:30 pm
    Sacramento, Dec. 11, 8:00 to 9:00 am
    Orange County, Dec. 13, 8:00 to 9:30 am
    San Diego, Dec. 14, 8:00 to 9:30 am

For more detailed information on these and other events, please go to the 
web site at:
http://web.haas.berkeley.edu/embaadmissions/events/index.cfm.

The EMBA curriculum will offer participants fresh insights into the complex 
forces of global, financial, technological and entrepreneurial changes that 
are transforming the business world. It leverages the schools' locations in 
two of the world's most important business centers - New York City and the 
San Francisco/Silicon Valley area.

"In today's turbulent business environment, executives must possess 
outstanding management skills and a keen understanding of the rapidly 
changing nature of the economy and business world," said Haas School Dean 
Laura Tyson. "This unique educational partnership will develop leaders with 
the requisite vision and skills for success."

Designed to accommodate the busy executive, the Berkeley-Columbia EMBA 
features a convenient schedule of 15 weeks of instruction over 19 months 
alternating between New York and Berkeley. The bi-coastal curriculum, 
taught by the faculty of these two premier institutions, will offer broad, 
general management courses with a strategic perspective, including a series 
of cutting-edge electives in areas such as IT strategy and international 
finance.

Companies sponsoring promising executives in the Berkeley-Columbia EMBA 
will see immediate benefits from the program, as participants are 
encouraged to apply cutting-edge concepts to their workplace.

In addition to receiving MBA degrees from both Columbia Business School and 
UC Berkeley, participants will benefit from a lifetime membership in the 
global professional networks of both schools that includes over 50,000 alumni.

To learn more about the Berkeley-Columbia EMBA program, please visit the 
web site at www.berkeley.columbia.edu.
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UNDERGRADUATES COMPETE IN INVESTMENT BANKING CASE FINALS ON TUESDAY, OCTOBER 30
Haas undergraduates have a chance to tackle real-world problems with 
creative solutions every year in the Investment Banking Case 
Competition.  The Haas School's undergraduate program office and Goldman, 
Sachs & Co. are hosting the final event for the fourth annual case 
competition on Tuesday, October 30, from 6:00 p.m. to 9:30 p.m. in the 
Arthur Andersen Auditorium. The finals are free and open to the entire UC 
Berkeley community.

Each year this competition showcases one of Goldman Sachs' recent 
high-profile transactions to give interested students an opportunity to 
demonstrate and further develop their knowledge and skill base. This year's 
case focuses on the recent sale of Cobalt Networks to Sun Microsystems.

Over 30 teams submitted cases to the competition. The final four were 
chosen on Friday, October 23. Each of the finalist teams will make a short 
presentation followed by questions from a panel of judges, which will 
include company management, investment bankers, members of the investment 
community, and Haas faculty.  The winner will be announced, followed by the 
judges' critique of the presentations, and a discussion of what actually 
happened during the sale of Cobalt Networks.  There will be time allotted 
for questions from the audience. A reception will follow the event in the 
Helzel Boardroom.
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LEARN THE SECRETS OF POST-BUBBLE MARKETING WITH LOUIS STERN THURSDAY, 
NOVEMBER 1
Kellogg School of Management Professor Louis Stern will share his vision of 
"21st Century Marketing" at the second annual David Aaker Distinguished 
Lecture Series in Marketing on Thursday, Nov. 1, at 5 p.m. in the Wells 
Fargo Room. Seating will be on a first-come, first-served basis.

Last year a standing-room-only crowd heard Prof. Emeritus David Aaker, one 
of the world's leading authorities on branding, lecture on "Brand 
Leadership" as the inaugural lecture in this series.

Stern is the John D. Gray Distinguished Professor of Marketing.

"Perspectives about how to use the Internet and the web must be re-assessed 
in light of the hard lessons learned over the past several years during the 
irrational exuberance era," says Stern. He focuses on issues related to 
designing and managing marketing channels in his research. In the lecture, 
he will address changes to marketing strategies and tactics that are 
required in order to find the right paths to profitability in the 
post-Internet-bubble era.
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TOP HAAS ECONOMISTS OFFER THEIR FORECAST FOR THE US ECONOMY NOVEMBER 9
One of the many benefits of attending the Haas School and UC Berkeley is 
the chance to hear some of the nation's foremost economists comment on the 
current economy. On Friday, November 9, 2001, at 4:00 p.m., Dean Laura 
Tyson invites Haas students to a forum on the US economy.

"Economic Outlook Forum 2001" will examine economic conditions in the 
United States in the wake of the events of September 11 and the ongoing war 
on terrorism. Speaking at the event will be Profs. Severin Borenstein, 
Jerry Engel, Rich Lyons, Ken Rosen, Hal Varian, and Janet Yellen.  Dean 
Tyson and Associate Dean for Academic Affairs Ben Hermalin will moderate. 
Yellen, Lyons, and Rosen will give an overview of domestic and global 
macroeconomic conditions. Borenstein will speak on energy and airlines, 
Engel will speak on venture capital, and Varian will speak on technology.

Tickets are available in the degree program offices.  They will be 
distributed on a first-come, first-served basis. Standing-room-only tickets 
will be available the day of the event.
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INTEL CEO TO SPEAK AT RESEARCH DIALOGUE ON NOVEMBER 14
The Business Faculty Research Dialogues bring major corporate speakers to 
Haas every year to create a continuing discussion around a central theme. 
This year the theme is "Adding Value with Information Technology" and the 
lineup of speakers is impressive.

First up is Craig R. Barrett, president and chief executive officer of 
Intel Corporation, on Wednesday, November 14, at 4:00 p.m. in the Arthur 
Andersen Auditorium. Barrett has been in the news recently commenting on 
the possibility of the Windows XP release increasing demand for new 
computers. He has been fairly negative on this possibility, instead stating 
that Intel continues to focus on its core business.

Before joining Intel in 1974, Barrett was an associate professor of 
materials science at Stanford, where he earned his bachelors, masters, and 
Ph.D. degrees in materials science. He joined Intel Corporation in 1974 as 
a technology development manager. He was elected to Intel board of 
directors in 1992 and was named the company's chief operating officer in 
1993. He became Intel's fourth president in May 1997 and chief executive 
officer in 1998.

Barrett will be followed by Eric Benhamou, chairman of the board for 3COM 
Corporation and Palm, Inc., on March 15, 2002, and Eric Schmidt, chairman 
of the board and CEO of Google, Inc. in Spring 2002 (date TBD).
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ALUMNI AND FRIENDS INVITED TO TRAVEL TO ABROAD WITH MBA STUDENTS
Continuing a long established tradition, the MBA students at the Haas 
School travel to exciting destinations over winter and spring breaks. This 
year, the MBA clubs invite all alumni, friends, and relatives to join these 
trips. These trips often combine sightseeing with visits to businesses and 
Haas alumni in the area.

The Haas Pacific Rim Business Club will be visiting Thailand, Cambodia, 
Vietnam, and Singapore, from January 1 to January 16, 2002. The cost of the 
trip is $2,185 (air-fare included/double occupancy). For a full description 
of this tour, and an application form see: 
http://groups.haas.berkeley.edu/pacrim/Pacrim.htm.

The members of the Haas Latin America Business Club will be traveling to 
Chile, Argentina, and Brazil, from January 2 to January 16, 2002. The cost 
of the trip is $2,469 (air-fare included/double occupancy). For a full 
description of this tour, and an application form see: 
http://groups.haas.berkeley.edu/lac/LAtrip/latrip2002.html.

The Haas European Business Club has organized a spring trip to Barcelona, 
Rome, and Istanbul. The dates are March 22 to April 1, 2002, and the cost 
is $1,988 per person including airfare from San Francisco. The complete 
description of the trip and the registration materials are available upon 
request by contacting Executive Tours (see below).

The deadline for early registration discount ($50) for these tours is 
October 31; act quickly if you're interested. The deadline for all tour 
registrations is November 15. All trips will depart from San Francisco. 
Priority will be given to current Haas students and spaces for alumni will 
be allocated on a first-come, first-served basis.

For more information, to register or to make arrangements to and from San 
Francisco, send e-mail to Executive Tours at exectours@earthlink.net or you 
may call Executive Tours toll-free at 1-800-521-0070.
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THE FINAL TESTS ARE IN: SUBSTANCE FOUND AT HAAS NOT HAZARDOUS
On Monday, October 22, 2001, Pete Dietrich, MD, MPH, medical director of 
University Health Services sent a memorandum to the Haas Community with the 
final results on the powder found in the mail room at Haas on October 17, 
2001. The tests revealed no evidence of any harmful substance.

The California Department of Health Services laboratory conducted the tests.

For further information, please contact Environment, Health & Safety at 
510-642-3073 or University Health Services at 510-642-1814. Additional 
information is available at the University Health Services web site at 
www.uhs.berkeley.edu.
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HAAS IN THE NEWS
Cynthia Kroll, a regional economist for the Fisher Center for Real Estate 
and Urban Economics, was on KQED FM's Forum on October 29, 2001.

The Los Angeles Times quoted Severin Borenstein, the E.T. Grether Professor 
in Public Policy and Business Administration, in an article about the drop 
in electricity usage by consumers of California, on October 28.  Read the 
full story: 
http://www.latimes.com/news/printedition/front/la-fi-bills28oct28.story.

Dean Laura Tyson's Economic Viewpoint titled "Why Bush's Stimulus Package 
will Leave the US Weaker," appeared in Business Week's issue of October 29. 
Read the full story here: 
http://www.businessweek.com/magazine/content/01_44/b3755032.htm

David Mowery appeared in the same issue of Business Week in an article 
about firms using the Internet as a means of cutting costs. Read the full 
text at: 
http://www.businessweek.com:/print/magazine/content/01_44/b3755601.htm?mainwindow.

Borenstein also appeared on KTVU's 10:00 p.m. news on Friday, October 26, 
in a piece on electricity costs and the fact that the state is selling 
power back to the market.

Russell Winer, the J. Gary Shansby Professor of Marketing Strategy, was 
quoted in the San Francisco Chronicle on October 24 in an article about 
firms' efforts to advertise through patriotic ads and commercials.  Read 
more here:
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/10/24/BU41752.DTL.

David Levine, associate professor in the economic analysis and 
organizational behavior groups, commented on the slow down of the economy 
as a result of the attacks and on rising unemployment in the Los Angeles 
Times on October 23.  Read the article here:
http://latimes.com/templates/misc/printstory.jsp?slug=la%2D000084276oct23.

The San Francisco Business Times quoted Priya Raghubir, assistant professor 
in Marketing, on October 22 in a story about the spending and consumption 
trends in a time of economic downturn.  Read the full article:
http://sanfrancisco.bcentral.com/sanfrancisco/stories/2001/10/22/focus3.html

The Women in Leadership Conference was covered by the East Bay Business 
Times in its October 22 issue in the article titled "Forums Focus on 
Women's Work Issues."  Read it here:
http://eastbay.bcentral.com/eastbay/stories/2001/10/22/smallb3.html?t=printable.

ComputerWorld named Haas one of the top MBA technology focus programs in 
their October 22 issue. Read the story and see the rankings here:
http://www.computerworld.com/cwi/story/0,1199,NAV47_STO64908,00.html.
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HAPPENING AT HAAS
Management of Technology Lecture
"Venture Investing in High Tech," by Robert Zider, founder, Beta Group
Wednesday, October 31, 2001
3:30 p.m. to 5:00 p.m.
Wells Fargo Room
For more information, contact Susan Reneau at sreneau@haas.berkeley.edu.

David A. Aaker Distinguished Lecture in Marketing
"21st Century Marketing " by Louis Stern, the John D. Gray Distinguished 
Professor of Marketing at the J.L. Kellogg Graduate School of Management of 
Northwestern University
Thursday, November 1, 2001
5:00 p.m.
Wells Fargo Room
For more information contact Sarah Benson at benson@haas.berkeley.edu.

Haas Technology Club Lecture Series
"Enterprise E-business Software-Exploiting Relationship Management, " by 
Dan Ford, general manger, Siebel Systems
Thursday, November 1, 2001
5:30 p.m. to 7:00 p.m.
Room C220, Cheit Hall

Management of Technology Lecture
"Innovation in Silicon Valley: Retrospective and Forecast," by Sandy 
Robertson, founder, Robertson Stephens
Wednesday, November 7, 2001
3:30 p.m. to 5:00 p.m.
Wells Fargo Room
For more information, contact Susan Reneau at sreneau@haas.berkeley.edu.

Ph.D. Seminars
E.T. GRETHER MARKETING SEMINAR
Nathan Novemsky
Thursday, November 1, 2001
3:30 p.m. to 5:00 p.m.
Room C330
For more information, contact Laura Gardner at lgardner@haas.berkeley.edu.

Organizational behavior and Industrial Relations
Olga Khessina, doctoral student, Haas School of Business
Wednesday, October 31, 2001
4:00 p.m. to 5:30 p.m.
Room C250, Cheit Hall
For more information, contact, Deborah Houy at houy@haas.berkeley.edu.

IDS270-INSTITUTIONAL ANALYSIS WORKSHOP
"Public Versus Private Provision of Corporate Law," by Gillian Hadfield, LECG
Thursday, November 1, 2001
4:00 p.m. to 6:00 p.m.
Room C325, Cheit Hall
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

REAL ESTATE SEMINAR
Stephen Malpezzi, University of Wisconsin-Madison
Friday, November 2, 2001
11:00 a.m.
Room C250, Cheit Hall
For more information, contact Lynn Lobner at lyoung@haas.berkeley.edu.

Organizational behavior and Industrial Relations
"The Economic Sociology of Capitalism: Weber and Schumpeter," by Richard 
Swedberg, University of Stockholm, Sweden
Wednesday, November 7, 2001
4:00 p.m. to 5:30 p.m.
Room C110, Cheit Hall
For more information, contact, Deborah Houy at houy@haas.berkeley.edu.

FINANCE SEMINAR
"Exploring for the Determinants of Credit Risk in Credit Default Swap 
Transaction Data" by Didier Cossin (HEC-University of Lausanne)
Thursday, November 8, 2001
4:15p.m. to 5:45 pm
Room C110 Cheit Hall
For more information, contact June Wong at june@haas.berkeley.edu.

IDS270-INSTITUTIONAL ANALYSIS WORKSHOP
"The Economics of Education: A New Perspective," by George Akerlof, UC 
Berkeley
Thursday, November 8, 2001
4:00 p.m. to 6:00 p.m.
Room C325, Cheit Hall
For more information, contact Anita Stephens at stephens@haas.berkeley.edu.

BA 298-REAL ESTATE SEMINAR
Edward Glaeser, Harvard University
Friday, November 9, 2001
11:00 a.m.
Room C250, Cheit Hall
For more information, contact Lynn Lobner at lyoung@haas.berkeley.edu.

FINANCE SEMINAR
"Asset Securitization and Optimal Asset Structure of the Firm" by Jure 
Skarabot (UC Berkeley)
Thursday, November 15, 2001
4:15p.m. to 5:45 pm
Room C110 Cheit Hall
For more information, contact June Wong at june@haas.berkeley.edu.

ALUMNI EVENTS

East Bay Chapter Haas Connection
The East Bay Chapter of the Haas Alumni Network invites you to network and 
exchange ideas with fellow East Bay alumni and Haas students on the first 
Thursday of every month.
For All Haas alums and students. No fee, no risk, all networking and 
industry gossip-- upside only!
Thursday, November 1, 2001
7:30 p.m. to 9:30 p.m.
Pyramid Brewery, 901 Gilman Street at Eighth Street in Berkeley
For more information, contact Bill Vederman, East Bay Chapter President at 
vederman@alumni.haas.org.

Alumni Celebration Dinner
Thursday, November 8, 2001
Haas School of Business, Wells Fargo Room
Reception: 6:30 p.m., Dinner: 7:00 p.m.
The Haas Alumni Network invites you to honor this year's Business Leader of 
the Year & Lifetime Achievement Award Winner, Peter E. Haas, '40.  The Haas 
Alumni Network will honor those who have made notable contributions to the 
Haas School of Business and to the community at large.
Also being recognized are the Raymond E. Miles Alumni Service Award 
Recipients and the Haas Alumni Network Chapter of the Year.
Deadline to register: November 1, 2001.
Online Registration: http://www.haas.berkeley.edu/alumni/registration
For more information, contact the Alumni Relations Office at (510) 642-7790 
or email alumni@haas.berkeley.edu

Big Game Tailgate
CAL VS. STANFORD
Saturday, November 17, 2001
Frost Amphitheater, Stanford University
Join Cal alumni for a pre-game BBQ tailgate at the Frost Amphitheater, 
Stanford University. The event will be held two-and-a-half hours before 
kick-off (tentative kickoff at 12:30 pm). Cost TBD.
For more information call the Cal Alumni Association Southern Cal office at 
1-877-CAL-ALUM.
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HAAS CELEBRATIONS
Birthdays
Michael Matthews, Oct. 29
debi fidler, Oct. 31
Ajuah Helton, Nov. 1
Jamie Abernathy, Nov. 2
Meredith LaCorte, Nov. 2
Dan Himelstein, Nov. 3
Jennifer Jensen, Nov. 4
Forrest Smalley, Nov. 5

The Haas NewsWire respects the wishes of staff and faculty who would not 
like their birthdays announced. Please e-mail a request to have your 
birthday marked "do not announce" on the central birthday list to 
Haasnews@haas.berkeley.edu.
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The Haas NewsWire is the electronic news weekly for the Haas community 
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