Dear FT.com user

The advertising industry has grown highly cynical about the
benefits of Internet advertising.  Now online publishers are
developing new tactics to persuade reluctant marketers to
advertise on the Web once again.

To find out what the future holds, watch "View from the Valley".

This four-part series of programmes from FT.com gives you a clear
insight into America's high-tech heartland.

Presented by Louise Kehoe, the FT's senior technology commentator,
"View from the Valley" is a four-part series of 5-minute on-line
videos from FT.com, giving you a clear insight into the current
state of America's high-tech heartland.

The last video in the series, Online Advertising, examines the new
tactics being adopted by online publishers in a bid to attract
more business.  So whether you're thinking about your web
advertising strategy or trying to attract more advertisers to
your site, don't miss this programme.  For a fascinating insight
into Online Advertising, click here:
http://tm0.com/821/sbct.cgi?s=282345671&i=430932&d=2128167

Best regards

FT.com


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