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Yahoo! Sports Catches 'Big Air & Style' with U.S. Ski and Snowboard Team;
Leading Sports Site Enters into Marketing and Content Agreement as Exclusive
Internet Sponsor

SANTA CLARA, Calif., Dec 11, 2000 (BUSINESS WIRE) -- Yahoo! (Nasdaq:YHOO), a
leading global Internet communications, commerce and media company, today
announced a fully-integrated marketing and content agreement with the U.S. Ski
and Snowboard Team. Through the agreement, Yahoo!(R) Sports
(http://sports.yahoo.com) receives title sponsorship of the "Yahoo! Sports Big
Air & Style" series, a set of three nationally-televised competitions on this
season's snowboard circuit. Content about U.S. Ski and Snowboard Team events,
including top news coverage from this year's World Cup circuit, is also
accessible on Yahoo! Sports(a), the Web's most popular sports site(b).

The relationship also calls for the U.S. Ski and Snowboard Team to utilize
Yahoo!'s global network of branded Web properties as a marketing platform for
athlete chats on Yahoo! Chat (http://chat.yahoo.com), e-commerce initiatives 
and
sweepstakes during the season. In addition to the Yahoo! Sports Big Air & 
Style
series, Yahoo! Sports serves as a sponsor of seven freestyle and snowboarding
races this season, all of which are aired on national broadcast networks. 
Yahoo!
Sports patches will also appear on all of the U.S. Snowboard Team uniforms.

"We are extremely pleased to continue our affiliation with the U.S. Ski and
Snowboard Team following last year's successful marketing relationship," said
Mike Kelley, senior brand manager, Yahoo! Sports. "This relationship is 
natural
brand fit for Yahoo!, and is core to our strategy of teaming with key
organizations that provide national exposure for the Yahoo! brand, while
bringing compelling content to Yahoo! Sports and our audience around the 
world."

"World Cup skiing and snowboarding is one of the most popular multi-national
sports," said Bill Marolt, U.S. Ski and Snowboard Team president and CEO, and 
a
former Olympic ski racer. "So it's exciting for us to have the support of a
truly global company such as Yahoo!"

The Yahoo! Sports Big Air & Style series comprises three separate races: Dec. 
16
in Okemo, Vt.; Jan. 6, 2001 at Breckenridge, Colo.; and Feb. 10 at Mammoth
Mountain, Calif. Yahoo! Sports receives extensive branding leading up to and
throughout the events, including integration into event and network promotion
along with on-mountain signage. The additional seven races sponsored by Yahoo!
Sports will culminate with the X-nix U.S. Snowboard Championships in March 
2001.


Catch World Cup Skiing and Snowboarding

Ski and snowboard enthusiasts can also rely on Yahoo! Sports Outdoors, the
outdoors-related area of Yahoo! Sports, to follow U.S. Ski and Snowboard Team
athletes in this year's World Cup series. The U.S. Ski and Snowboard Team is
providing full news coverage of major events, including World Cup skiing and
snowboarding throughout the 2000-2001 ski season, complementing additional
leading content providers, such as the Associated Press, Quokka Sports, 
Reuters,
and SportsTicker(R), that give access to the World Cup news, results and
standings.

The U.S. Ski and Snowboard Team is managed by the U.S. Ski and Snowboard
Association (USSA), which is the national governing body for Olympic skiing 
and
snowboarding, managing competition and athletic programs coast-to-coast. The
vision of USSA is to make the United States of America the best in Olympic
skiing and snowboarding, providing development and elite racing programs. USSA
coordinates nationwide programs in six distinctly different disciplines --
alpine skiing, cross country, disabled alpine and cross country, freestyle, 
ski
jumping and nordic combined and snowboard. The federation was founded in 1904
and the national office has been based in Utah since 1973.


About Yahoo! Sports

Yahoo! Sports Outdoors is part of Yahoo! Sports, the largest branded and No. 1
online sports destination for October 2000(b) (Media Metrix custom report).
Yahoo! Sports(a) gives fans access to everything the sports world has to 
offer.
Launched in 1997, Yahoo! Sports provides comprehensive up-to-the-minute news,
real-time statistics and scoring, broadcast programming, international and 
local
coverage, outdoors sports content, integrated shopping and auctions
opportunities, and an online sports community. Yahoo! Sports is part of 
Yahoo!'s
network of Web properties.


About Yahoo!

Yahoo! Inc. is a global Internet communications, commerce and media company 
that
offers a comprehensive branded network of services to more than 166 million
individuals each month worldwide. As the first online navigational guide to 
the
Web, www.yahoo.com is the leading guide in terms of traffic, advertising,
household and business user reach, and is one of the most recognized brands
associated with the Internet. The company also provides online business 
services
designed to enhance the Web presence of Yahoo!'s clients, including audio and
video streaming, store hosting and management, and Web site tools and 
services.
The company's global Web network includes 24 World properties. Yahoo! has
offices in Europe, the Asia Pacific, Latin America, Canada and the United
States, and is headquartered in Santa Clara, Calif.

(a) Yahoo! Sports is a collection of sports-specific URLs on the Yahoo! 
network
as defined by Yahoo!

(b) For October 2000 according to a custom report provided by Media Metrix.
Category as defined by Yahoo! includes CNNSI.com, ESPN.com, FoxSports.com,
MLB.com, NASCAR.com, NBA.com, NFL.com, Rivals.com, Sportingnews.com,
Sportsline.com, USAToday Sports, and WWF.

Note to Editors: Yahoo! and the Yahoo! logo are registered trademarks of 
Yahoo!
Inc. All other names are trademarks and/or registered trademarks of their
respective owners.


CONTACT:          Yahoo! Inc., Santa Clara
Dean Jutilla, 408/530-5338
djutilla@yahoo-inc.com
or
Fleishman-Hillard
Brian Martin, 212/453-2140
martinb@fleishman.com

URL:              http://www.businesswire.com
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.

Copyright (C) 2000 Business Wire.  All rights reserved.

-0-


KEYWORD:          VERMONT COLORADO CALIFORNIA UTAH INTERNATIONAL EUROPE
INDUSTRY KEYWORD: E-COMMERCE
ELECTRONIC
GAMES/MULTIMEDIA
ENTERTAINMENT
INTERNET
SPORTS
MARKETING
AGREEMENTS
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