Fast Company's Fast Take newsletter
May 30, 2001

"You can't control your brand. It's like a kid. You can
raise it, but in the end, it will do what it wishes.
Brands need strong and loving parents."
-- Scott Bedbury, founder and CEO, Brandstream
http://trax.fastcompany.com/ft?firstquote052901

CONTENTS:
* New on Fastcompany.com: RealTime Roundup
* June Issue: What's on Your Agenda?
* Company Spotlight: A - Z Fast Companies

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NEW ON FASTCOMPANY.COM: RealTime Roundup

Steal These Ideas! | by Anni Layne and Linda Tischler
Fast Company's just-completed RealTime Philadelphia
generated a remarkable collection of ideas, tools, and
advice. Here are 25 of the event's smartest insights.
Read them, debate them, and pass them along.
http://trax.fastcompany.com/ft?philly25052901

Great Expectations, Failed Promises |
by Anni Layne and Linda Tischler
Why do so many customers feel betrayed today? Our
RealTime panel of experts considers this question and
offers advice for keeping the Net's promise to your
customers.
http://trax.fastcompany.com/ft?phillypanel052901

Declarations of Resilience |
by Anni Layne and Linda Tischler
Tough times call for real leadership. Here, models and
mentors from RealTime Philadelphia share strategies for
navigating this downturn and for pulling ahead of the
fleet when victory matters most.
http://trax.fastcompany.com/ft?resilience052901

Did you miss RealTime Philadelphia? Don't worry! You
can hear sessions from Kevin Roberts, Michael Saylor,
John Ellis, and others. Learn new ideas and useful
techniques about competition and strategy, growth and
innovation, customer service and e-commerce. See the
entire collection and buy online at:
http://trax.fastcompany.com/ft?store052901

For all-new Web-exclusive content, go to:
http://trax.fastcompany.com/ft?home052901

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JUNE ISSUE: What's on Your Agenda?

Confusing times demand both clear thinking and
focused execution. We asked 10 senior executives
and thinkers to explain the most crucial item on
their strategic agenda.
http://trax.fastcompany.com/ft?one052901

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COMPANY SPOTLIGHT: A - Z Fast Companies

Each week, fastcompany.com highlights one of the
designated fast companies from our A - Z database.
Read articles and insider comments, and search jobs
at one of more than 2,000 companies on the list. This
week, the spotlight shines on Ford Motor Co.

As Ford braces for yet another lashing by the media,
customers, and Firestone tires, we ask, "How many
puncture wounds can one company survive?"

An Employee Says: "We affectionately refer to Ford
Motor Co. as 'an aircraft carrier on valium.'"

Essential Reading: Grassroots Leadership
http://trax.fastcompany.com/ft?fordread052901

Job Opening: Product-Development Professionals
http://trax.fastcompany.com/ft?fordjob052901

For a complete Fast Company profile of Ford, visit:
http://trax.fastcompany.com/ft?fordall052901

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TECHXNY is still your once-a-year, must-attend event
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