You are invited to a reception after the Fisher Center Conference.? The 
reception is part of the conference but is open to all students free of 
charge. It will be held at the Bank of America Forum on Wed, December 6, 
5:15-7pm.? To RSVP use our Web-based system at 
http://www.haas.berkeley.edu/citm/#Conf . On the request for registration 
form, enter:
100% for the discount amount
RECEPTION for the discount group 
There is no need to fill out the address & phone information for this RSVP. 
After submitting the form? there will be no further contact (the system's 
message to that effect is for conference registration only), and a tag with 
your name will be available at the reception area.

For those who would also like to attend the conference at a nominal fee of 
$50, .request a admission through our Web-based system at 
http://www.haas.berkeley.edu/citm/#Conf . On the request for registration 
form, enter:
95% for the discount amount
MBAxx (xx is 01 or 02) for the discount group 

The Fisher Center for Information Technology & Marketplace Transformation
Haas School of Business 
University of California, Berkeley
Invites you to a One-day Conference  eBusiness Transformation: Breaking Away 
from Legacies  Featuring George Surdu
Director of the Information Technology Services Group, Ford Motor Company

December 6, 2000
Wells Fargo Room, Haas School of Business
Conference Agenda
8:15 - 8:45am Registrations & Refreshments
8:45- 9:00am Welcome and Overview 
Professor Arie Segev, Director, Fisher CITM, Haas School of Business 
Phillip Gordon, Executive Director, Fisher CITM, Haas School of Business 
9:00 - 9:45am
e-Business Transformation - a Conceptual Framework
Arie Segev, Director, Fisher CITM, Haas School of Business
9:45 - 11:15? Keynote Speaker
e-Businessing the Business at Ford
George Surdu, Director of the Information Technology Services Group, Ford 
Motor Company
11:15 - 11:30?? Short Break
11:30 - 12:30pm 
Next Generation e- Business Applications 
Peter Brown, Senior Program Manager, CommerceNet
12:30 - 1:30pm Lunch 
1:30 - 2:30pm
Business Mega-Trends Enablement through Information Technology and E-commerce 
in Logistics
Dr. Bernard J. Hale, principal of Hale Logistics Consulting, former president 
of the Council of Logistics Management, and former senior logistics officer 
at s DSC Logistics, McGaw, Inc. and Bergen Brunswig 
2:30-3:30pm 
"What's the Big Deal About the Little-e? -- A Look at Legacy, Vendors and 
Influence"
Gay Slesinger, Principal, iMarket Strategies
3:30? 4:00pm Break
4:00? 5:00pm Panel:? Breaking Away from Legacies:? Common Themes Across 
Industries
Larry Clopp, Director, Supply Chain Research Practice, Gartner Group
5:15? 7:00pm? Reception? (including Haas Students)