[IMAGE]  	
     For: Sara Shackleton[IMAGE]   Topics covered: [IMAGE] There Are No Guarantees  [IMAGE] Balancing Risk and Reward  [IMAGE] Investing, Dollar by Dollar  [IMAGE] Putting It All Together      Open an Account Now!    [IMAGE]What is Risk [IMAGE]     Risk is the likelihood that you'll either lose money or earn a lower return than you expect from any investment. To understand more about risk, see "Understanding risk ".   To gauge your personal risk tolerance, use PlanBuilder  to determine your investing style.      [IMAGE]What is Inflation [IMAGE]     Inflation is the rising costs of goods and services. Over time, inflation makes a dollar able to buy fewer goods and services than it did in the past. For more on the effects of inflation read "The Impact of Inflation ".     [IMAGE]What If I Had Invested [IMAGE]     Here's an example of how dollar-cost averaging can work. If you had invested a lump sum in the Standard & Poor's 500 index at the start of 1929, months before the start of the Great Depression, by 1938 your investment would have lost about one percent a year. That's ten years when your money would have accomplished absolutely nothing for you. However, if you had spread your dollars into equal quarterly investments through the same period, you would have earned 7.4 percent on average each year.   Try using the "What If I had Invested" tool below to experiment with what kind of return you would have made on long-term dollar cost averaging. Try it now!  Enter a stock symbol    Quote Chart SEC Filings What if I had invested... Company Snapshot    [IMAGE]Dollar-Based Investing  [IMAGE]    Dollar-based investing has two main advantages since it allows you to buy fractional shares of stocks: you can invest small amounts in order to purchase stocks whose share prices are high, and you can make sure that all of your investment dollars are put to work when you do make a purchase.    Resources From ShareBuilder Dollar-Based Investing  Asset Allocation with PlanBuilder  Stocks and Index Shares  Closed-end Bond Funds  Get Started with ShareBuilder Sign On to ShareBuilder  Open an Account  Find out how ShareBuilder works  Research a stock  Try PlanBuilder     [IMAGE]    Lesson 1 of 6: Are you ready to start investing in stocks?   by Douglas Gerlach   Are you ready to start investing in stocks? Congratulations. Before you get going, however, there are a few essential concepts you should understand first. Working with these basic concepts is the key to becoming a successful investor. Once you understand the potential risks, rewards, and how to balance your choices in the market, you'll have the right foundation to continue your education and pick stocks for your portfolio.   [IMAGE] There Are No Guarantees  The first thing you need to know about investing is this: Whenever you invest, whether in stocks, bonds, or even if you simply keep your dollars in a money market fund, there is no guarantee you'll make a profit. With some investments, you could even lose money, ending up with less than you started with. Armed with the right knowledge, however, you can improve your odds of success significantly, balancing the risks of investing with the potential rewards.   [IMAGE] Balancing Risk and Reward  Whenever you invest, you expose your money to some level of risk. You might not think about it, but there is risk involved no matter what you do with your money. Most people recognize that stashing their life savings under a mattress or in a cookie jar comes with the risk that their money could be stolen (where do you think burglars look first when they rob a house?) or destroyed (you might be able to find a fire-proof cookie jar, but your bed is definitely not safe in that department).  Investing in the stock market has its own kinds of risks. A stock you purchase might go up or down in price (what's known as "fluctuation"). Stocks are volatile by their very nature, and that's part of the inherent risk of investing in stocks. In the worst case, a stock could even become worthless and cause you to lose 100% of your investment. However, it's important to recognize that there are different kinds of stocks, and some stocks are riskier than others. You can't ever eliminate the risk associated with investing in stocks-but you can certainly tame it and even put some of those volatile tendencies to work for your benefit.   Keeping Up with Inflation  There is another important kind of risk to consider-- even if you're investing in bonds or just keeping your money in the bank. There's the risk that your investment won't grow fast enough to keep up with the effects of inflation. Over the years, inflation has grown at about three to four percent a year on average. If your money is sitting in a bank collecting interest at less than the rate of inflation, then that money will actually be worth less when you withdraw it at some point down the road.   Not Being Afraid of Risk Whenever you seek higher returns, you must accept higher risk. The key is to balance the amount of risk appropriate for your circumstances (what experts call your risk tolerance) with the amount of reward you want to achieve. Every person has a different tolerance for risk, and it's up to you to decide for yourself how to build a portfolio that will serve you best.  Historically, investing in stocks offers the chance to earn higher returns than investing in bonds or keeping your money in the bank, but that opportunity comes with higher risk. The essence of successful investing, though, is understanding and accepting the fact that risk is unavoidable -- and managing that risk so you can still sleep soundly at night.   [IMAGE]Investing, Dollar by Dollar   An important concept that you can put to work when you use ShareBuilder  to invest in stocks is dollar-cost averaging. While this may sound like some complicated strategy, it's really not so difficult to understand. When you use dollar-cost averaging, you automatically invest a fixed amount each week or month in the purchase of a single security. That's all there is to it!  Why is dollar-cost averaging such a good long-term strategy? Stock prices can be volatile, rising and falling from week to week and month to month. When you make a weekly or monthly purchase, the price of the stock may be higher or lower than it was the month before. If you invest $100 a month, for example, then your $100 will buy fewer shares when the price is high and more shares when the price is low -- automatically. While dollar-cost averaging doesn't assure a profit, over time the average cost of your shares will generally tend to be lower than if you had made a single one-time investment of the same amount.   You might be using dollar-cost averaging right now without even knowing it. If you invest in a 401(k) or other retirement plan at work, you contribute a fixed amount each pay period to your account, which is then used to buy shares in one or more mutual funds. Over time, your regular purchases will probably reduce the average cost you pay for all your shares -- and that can help increase your returns.   You should recognize that dollar-cost averaging doesn't protect you from investment losses. And a stock can decline until it's worthless -- so don't count on dollar-cost averaging to protect you from the damage caused by buying a bad stock.  ShareBuilder is designed to make dollar-cost averaging easy by allowing you to buy in dollar amounts - dollar-based investing. When you buy stocks at a typical brokerage, you can only buy whole shares. If your chosen stock sells for $70 a share, and you have $200 to invest, then you can only buy two shares for $140 (plus commissions). The remaining $60 has to sit on the sidelines until the next month (which means it can't be working for you in your portfolio).   If you have $50 a month to invest at a typical brokerage, and the stock you've selected currently sells for $85 a share, what do you do? Either you wait until you scrape together the remaining $35 (and hope the price doesn't go higher), or you find another stock.  With ShareBuilder, dollar-based investing means you can purchase fractional shares with the entire amount of your investment dollars. Your $200 will buy you 2.857 shares of your $70 stock (without commissions). Or your $50 will buy you 0.588 shares of your $85 stock, so you don't have to put off investing until tomorrow.   [IMAGE] Putting It All Together  Understanding these three basic concepts is key to becoming a successful investor.   You must be aware of the risks of investing. Understand how you can use strategies like dollar- cost averaging to invest in stocks. If you invest with your eye on the long-term, you can often ride out bumpy times in the market.  [IMAGE] Tomorrow:  Learn the basics of building a portfolio.  In our next lesson you'll learn the basics about building  a portfolio. You'll find out how to identify your financial goals, pay yourself first, and build a diversified portfolio of stocks.   back to top        [IMAGE]  [IMAGE]   subscribed: sshackl@enron.com Click here  to unsubscribe from: The ShareBuilder Long Term Investing Guide.  	


 ?2002 Netstock Corporation. ShareBuilder is a registered trademark of Netstock Corporation. Patent Pending. ShareBuilder Securities Corporation, a registered broker dealer, is a subsidiary of Netstock Corporation and Member NASD/SIPC.