This is a reminder for tonight's talk - open to all students, faculty and 
staff.


>Interested in customer relationship management?
>
>Curious about how a CEO gets business value from deploying e-Business 
>software applications?
>
>Want to learn more about the communications and media industry?
>
>Want a job in alliance management, business development, product 
>management or marketing?
>
>Interviewing soon with Siebel Systems?
>
>
>You are invited to a talk on ...
>
>"Relationship Management - the Siebel Way"
>
>by
>Dan Ford, General Manager, Siebel Systems
>Siebel Communications and Media Business Unit
>
>Date: Thursday, November 1st, 2001
>Time: 6:00 to 7:00 p.m. with refreshments from 5:30 p.m.
>Location: Cheit 220
>
>Siebel Systems is the worldwide market leader for integrated e-business 
>applications for customer relationship management (CRM), partner 
>relationship management (PRM) and employee relationship management (ERM). 
>This talk, organized by the Haas Technology Club, focuses on the business 
>issues associated with the relationship management market. There will also 
>be an opportunity to see how the Siebel product is used to deliver value.
>
>Dan Ford is the General Manager of Siebel Systems' Siebel Communications & 
>Media Business Unit.
>Siebel Communications & Media is an organization focused on the 
>development, delivery and support of comprehensive eBusiness solutions for 
>the communications and media industries.  Before joining Siebel Systems in 
>1998, Dan held executive positions in sales, product management and 
>marketing at AT&T and GTE.  Dan holds an MBA from Wharton Business School, 
>an MA in International Studies from the University of Pennsylvania, and a 
>BA from Stanford University.
>
>Topics to be covered include:
>
>What are today's challenges in the communications and media industries?
>What is the relationship management market?
>What is Siebel's approach and why is this so successful?
>Where have Siebel delivered quantifiable business benefits?
>
>
>Mark your diary today!