Capitalists and environmentalists - now on a converging path......

Don't miss 
Bill Coors and David Brower, both in their 80s
Weyerhaeuser with Rainforest Action Network 
Shell Oil with Global Exchange

The Haas School of Business is pleased to announce

Industrial Ecology 2000: 
Maximizing Shareholder Value, Lessons from the Natural World
October 5 - 8 here at Haas


Industrial Ecology 200 will explore business as a living ecosystem in the 
rapidly changing new economy of information.? Industrial Ecology uses 
principles of biology, ecology and systems thinking to maximize business 
performance and profits by all measures? economic, social and environmental.? 
By adapting nature,s principles to business, companies such as Nike, Coors 
Brewing, Hewlett-Packard, Xerox, Mitsubishi Electric and Pitney Bowes are 
increasing efficiency, boosting innovation and brand loyalty and promoting 
long-term sustainability in today,s rapidly changing economic landscape.


YOU'LL HEAR FROM EXECUTIVES AND EXPERTS:
William Coors, President & Chairman, Coors Brewing Co.
Tachi Kiuchi, CEO & Chairman Emeritus, Mitsubishi Electric America
Mac Bridger, CEO, Collins & Aikman
Janine Benyus, author, Biomimicry
Ervin Laszlo, founder & President, Club of Budapest
Jane Pratt, President, Mountain Institute
Bill Shireman, founder & President, Global Futures
Anita Burke, global industrial ecologist, Royal Dutch Shell
Noel Brown, former Director, United Nations Environmental Program
Lynn Scarlett, Executive Director, RPPI
Craig Newmark, founder, Craigslist.org
Joe Romm, Executive Director ,Center for Energy & Climate Solutions
Winston Hickox, Secretary of Environmental Protection, Cal EPA
Linda Coady, Vice President, MacMillan Bloedel
Duane Elgin, author, Promise Ahead
Gil Friend, CEO, Natural Logic
Nevin Cohen, Senior Analyst, eMarketer
Tom Hurley, Executive Director, Chaordic Alliance
Ab Stevels, Philips Consumer Electronics, the Netherlands

YOU'LL LEARN ABOUT:
Business As a Living System
Product Stewardship: Computer & Electronics EPR
Environmental Mgt. Systems: Sustainable CA - Sustainable Silicon Valley
Metrics & Management: Indicators for Sustainability
Socially Responsible Investing
Extended Producer Responsibility Implementation
Corporate Social Responsibility in Global Economy
Approaching Climate Neutrality
Sustainable Business Practices: New Regulatory Models
Sustainability Legislation: "Performance Plus"
Management Accounting & Ecological Accounting
Implementing Ethical Leadership in the Corporate Environment
Product Life-Cycle Management
E-commerce: Affects on Energy & Transportation
The Future of Forestry
Sustainable Learning Organizations
Internet Impacts on Society
The Future of Energy
How To Profit Through Paper Use Reduction
The Future of Activism in the Internet Economy
Globalization: The Industrial & Ecological Path

COMPUTER & ELECTRONICS PRODUCT STEWARDSHIP
As technology continues to outpace our satiation with new gadgets and
increasing connectivity leads to increasing amounts of waste material,
producers must continue to refine strategies for effectively taking
responsibility for the entire life-cycle of their products. Challenged to
meet ever-more stringent demands from environmentally concerned
stakeholders, leading thinkers from Xerox, Philips, Mitsubishi Electric and
Pitney Bowes will share their innovative solutions to high tech product
stewardship, providing models which can be used broadly across many
industries.

THE NATURAL STEP
The Natural Step framework is a guide to thinking and acting in harmony with
the earth's cyclical processes. It provides a pragmatic framework that can
be used to guide social, environmental, and economic actions. It acts like a
compass that can point individuals and organizations in the direction they
want to go. Based on systems thinking, it recognizes that what happens in
one part of a system affects every other part, often in unexpected ways.

THE FUTURE OF ENERGY
Fuel cell technology and renewables are being developed to meet consumer
demand for more sustainable energy sources. Which are most valuable and cost
effective? How have these new technologies been implemented in corporate
campuses? What direction will the future of energy take? Hear responses to
these questions from leading scientists and energy managers.

BIOMIMICRY
"Biomimicry", coined by best-selling author, Janine Benyus, is created from
the Greek bios, (life), and mimesis, (imitation). Nature becomes a model for
designs and processes which can provide for more efficient, adaptable,
creative and resilient enterprise. Nature is viewed as a mentor we can learn
from, and as a measure of our innovations: what works, what is appropriate,
what lasts.

CLIMATE NEUTRALITY
Global climate change has emerged on the environmental radar screen as a
potentially devastating consequence of economic and industrial expansion.
Today there is perhaps greater interest in the inventorying of greenhouse
gas emissions by corporations than there has ever been for a voluntary
environmental initiative. Hear how companies have successfully addressed
this topic with initiatives such as emissions trading, climate neutral
certification and increased resource efficiency.

CORPORATE ACCOUNTABILITY PRACTICE (C.A.P.)
Today, you serve not just shareholders, but a diverse community of
stakeholders as well. You don't just add value to products. You add values.
You're held responsible not just for your own actions, but for the actions
of your suppliers and your customers, your entire supply chain, anywhere in
the world. The objective of Manning Selvage & Lee's CAP is to protect and
enhance the value of your brand. Not through spin, but substance.

THE FOUR SEASONS OF BUSINESS
Spring is a time of planting many varieties of seeds. Summer's climate
encourages rapid growth of these new organisms. Fall is the season for the
development of a select few of those organisms creating more elaborate
interconnections. And winter is the time for reflection and  creative
destruction and renewal, opening space for a new generation of seedlings. So
go the seasons of nature's ecosystems and the seasons of business. Learn how
to identify the different seasons of your enterprise and apply the
appropriate management practices for optimal productivity.

SOCIALLY RESPONSIBLE INVESTING
For the first time ever, assets under management in socially responsible
portfolios have exceeded $2 trillion, linking almost one in every eight
dollars under management in the U.S. with screened portfolios, shareholder
advocacy and community investing. As the financial marketplace expands to
meet SRI potential, traditional social screens are being re-evaluated, new
criteria are being created and the overall screening, activism and
investment impacts of SRI are being examined. Hear examples and approaches
from leading investment managers in the field.

BUSINESS ETHICS
Businesses now face a constellation of interests - market, social, and
environmental - for which the ability to continue adapting and regenerating
has become the central issue. From local communities to global financial
markets, from entire industries to the quality of air and water, executives
are influencing the sustainability of their operating environment. Learn how
an emerging new ethical code encompassing a company's responsibility for
society and the environment is closely linked with profitability and long
term organizational sustainability.

IMPLEMENTATION OF SUSTAINABILITY INITIATIVES
There is no shortage of theoretical solutions to current questions of
environmental and social sustainability for business. But what happens when
organizations move toward implementation? Hear practical case studies and
stories from companies like Hewlett-Packard and Nike about what has worked
and what hasn't when sustainability initiatives are implemented at the
organizational level.

GLOBALIZATION: RECONCILING THE INDUSTRIAL & ECOLOGICAL PATHS
Two simultaneous trends have emerged at the beginning of the 21st century:
the increasing dominance of industrial multinational corporations and the
diminishing state of the global environment. Hear experts from diverse
disciplines converse about opportunities for addressing these dangerous
trends.

REGISTER NOW!!? Space is limited! 

STUDENTS:? ?????There are 30 free registration slots set aside for 
students!!!!
Dinner on Friday night is not included but all other events are open.
To register for a free spot, email: Ms. Wilson at nwilson@mslpr.com and Ms. 
Cate 
Gable at cgable@axioun.com. Tell them you are a Haas student.? If there are 
still 
seats available a week before the conference, students on the waiting list 
will be given spots at the conference.

ALL OTHERS: For immediate registration by credit card, register online by 
clicking on the IE
2000 logo at www.globalfutures.org

IE 2000 REGISTRATION RATES: (Future 500 member / non-member)
Corporate & Business $545 / $695
Non-Profit $445 / $595
Academic & Government $395 / $545

FUTURE 500 MEMBERSHIP:
Take advantage of reduced registration fees and other benefits. For details,
click the Future 500 logo at www.globalfutures.org
Ltd. Individual $195
Ltd. Business $395
Full Corporate $5,000


FOR MORE INFORMATION: 
Visit http://www.globalfutures.org/ie2000.htm and see attached conference 
schedule (tentative) and the conference flyer or contact:

Eric Stryson
Executive Director
Future 500
415.248.0011
415.235.6199 cell
415.651.9900 fax
stryson@future500.org
www.globalfutures.org