Haas NewsWire
October 30, 2000


**Special Reminder: Tom Siebel speaks at Haas on Tuesday, October 31, at 
12:30 p.m. in the Wells Fargo room. Ray Lane will speak Friday, November 3, 
at 4:00 p.m. in the Arthur Andersen Auditorium.***


CONTENTS

Third Annual UC Berkeley Business Plan Competition Launches November 8 
The Real Estate and Economics Symposium Looks at Times Ahead 
Initiative to Connect Alumni and Students in the Workplace is Off to a Fast 
Start  
Perez-Reyes Receives the Chancellor's Distinguished Staff Award 
Zoe-Haatehc Scheffy Appointed New Manager of Accounting and Personnel 
Services 
Haas in the News 
Happening at Haas 
Haas Celebrations


THIRD ANNUAL UC BERKELEY BUSINESS PLAN COMPETITION LAUNCHES NOVEMBER 8
 The third annual UC Berkeley Business Plan Competition will officially 
launch on November 8 at 6:00 p.m. in the Arthur Andersen Auditorium. The main 
event will introduce the rules of the competition to attendees, and will be 
followed by a mixer giving entrepreneurs the opportunity to mingle and 
hopefully begin to form teams. All faculty, students, staff, and alumni of 
the Haas School and UC Berkeley, as well as members of the community, are 
invited to attend.

The UC Berkeley Competition has quickly established itself as the one of the 
leading entrepreneurship competitions in the country. In addition to access 
to venture capitalists and Silicon Valley business leaders, participants hone 
skills to turn ideas into fundable ventures through a series of workshops and 
mentorship. 

The purpose of the competition is to encourage the creation of viable and 
fundable business ventures. Teams from the previous two years have secured a 
total of $91.45 million in funding. The breakdown of the funding to date is:

Class of 2000: Skyflow- $3.5M (Series A) DeltaClick (was called iJacker 
during the competition)- $1.5M (Series A) Opient- $400K (seed) Class of 1999: 
GetRelevant- $4.855M ($605K seed & $4.25M Series A) AudioBasket- $29M ($4M 
Series A, $19.25M Series B, $5.75M Series C) ZipRealty- $27.7M ($1.7 Series 
A, $16M Series B, $10M Series C-from eBay) Hotpaper- $2M (Series A only), 
Acquired for $10M by GoAmerica Alloptic- $19.7M ($3.7M Series A, $8M Series 
B) Timbre- $2.8M ($300K seed, $2.5M Series A) To be eligible to enter, each 
team must contain at least one current UC Berkeley student or alumnus.? 
Additional information on this year's competition will be available later 
this week at http://bplan.berkeley.edu.

THE REAL ESTATE & ECONOMICS SYMPOSIUM LOOKS AT TIMES AHEAD 
? The Haas School's Fisher Center for Real Estate and Urban Economics will 
examine issues of real estate and economic outlook in the face of changing 
demographics and e-commerce markets on Monday, November 13, at the Westin St. 
Francis Hotel in San Francisco.? This symposium continues a 23-year tradition 
of excellence and has become the premier west coast event for academics and 
practitioners in the field of real estate. 

Haas School faculty and faculty associates of the Fisher Center for Real 
Estate are invited to attend free of charge.? Students who wish to volunteer 
and help at the Symposium can also attend for free.

"This is an opportunity to hear some of the most successful and thoughtful 
people in the real estate industry," says symposium co-chairman Robert 
Edelstein, co-chairman of the Fisher Center for Real Estate and Urban 
Economics. Edelstein will moderate several of the day's panels along with 
symposium co-chairman Richard Wollack, chairman of the CB Richard Ellis' 
Global Capital Markets Group and member of the Fisher Center's Policy 
Advisory Board, who has been involved with the conference for 20 of its 23 
years.

Lawrence Chimerine, president of Radnor International Consulting, Inc., 
starts the day's presentations with a talk titled "Real Estate and Economic 
Outlook." Chimerine has been one of the premier forecasters of the economy 
for the past two decades. "Almost every person speaking is a brand name," 
says Edelstein. "It is designed for real estate professionals, but at the 
highest level. The conference is at the interface of academe and 
practitioners."

Later in the morning, Haas Lecturer Noel Nellis, partner at Orrick, 
Herrington, and Sutcliffe LLP, will moderate the "What's Happening in the 
California Real Estate Market?" panel, which will include Warren E. "Ned" 
Spieker, BS 66, chairman, Spieker Properties, and Douglas W. Shorenstein, 
president and CEO, Shorenstein Company, L.P. and a member of the Haas 
Advisory Board.

J.S. Holliday, historian, author, and director emeritus of the California 
Historical Society, kicks off the afternoon's panels with a speech on "The 
Origins of California's Image as America, Only More So." Holliday's latest 
research draws comparisons between the 1849 gold rush and "new gold rush" in 
Silicon Valley.? Haas Lecturer Lynn Sedway, executive managing director of 
Sedway Group, a division of CB Richard Ellis, will participate in the "Real 
Estate Financing and Investing" session. The complete agenda can be found at 
http://haas.berkeley.edu/realestate/.

Faculty who wish to attend, and students who wish to volunteer, should e-mail 
Zee Zeleski (zeleski@haas.berkeley.edu), who is handling the registrations. 
Please note that complimentary registrations are available only for Haas 
faculty and student volunteers. All other registration information can be 
found at http://haas.berkeley.edu/realestate.

INITIATIVE TO CONNECT ALUMNI AND STUDENTS IN THE WORKPLACE IS OFF TO A FAST 
START
 Begun as a pilot program this fall, a Haas School initiative that brings 
alumni and students together for learning and networking, has had great 
success in its first few months. Organized by Dan Israel, MBA 01 & MBAA VP 
for Alumni Affairs, with the support of the Haas Alumni Affairs Office and 
the Haas Alumni Network, "Haas at Work" brings small groups of Haas students 
to the workplace of alumni for a two-hour session to help build bridges 
between current students and the Haas alumni community. 

"It's been wonderful to see such a strong response from alumni interested in 
giving back to Haas. I'm hopeful this program will continue to build stronger 
ties between MBA students and alumni," says Israel.

The sessions give the alumni a chance to educate Haas students about their 
companies and industries. With just four to six students at each event, they 
are still manageable for the busy host companies and personal for the 
students.? "This visit to OffRoad was fantastic -- a highly informative, 
engaging meeting," says Ruthanne Feinberg, MBA 01, who participated in the 
program. "It was a great chance for us to discuss in a small group their 
business -- opportunities and challenges.? We also had access to high level 
executives, including the CEO."

Events have included speaking to the students over lunch; setting up brief 
presentations from different employees at a firm; or taking them on a tour of 
the office/facility. "Having the group of Haas students visit DigitalThink 
was great fun," says Jeff Marshall, performance consultant at DigitalThink, 
Inc. "The students' interest in and knowledge of the e-learning industry 
impressed me. It was also wonderful to give career advice and catch up on the 
latest happenings in the MBA program.? I can't wait for the next opportunity 
to have another group visit."

?The companies that have hosted or are scheduled to host students so far this 
fall include: Genesys Telecom Labs, Alliant Partners, Vitaminic, Versata, 
netcentives.com, DigitalThink, PRTM, netcustomer.com, Fireman's Fund 
Insurance Company, OffRoad Capital, Extensity, Flexsilicon, Tularik, 
ExchangeWave, CommerceOne, Wind River Systems, High Tech Business Decisions, 
What U Want, RestaurantPro.com, Centillium Communications, Dreyer's, AOL, 
Sporteum, Gap, Morgan Stanley Dean Witter, EXP.com, Charles Schwab, and Visa.

To participate, as a student or as an alumni host, send e-mail to Dan Israel 
or call the Alumni Relations Office at (510) 642-7790. For more information, 
check out http://www.haas.berkeley.edu/alumni/involve/haasatwork.html.

PEREZ-REYES RECEIVES THE CHANCELLOR'S DISTINGUISHED STAFF AWARD
One of Haas' own, lecturer Arturo Perez-Reyes, and sixteen members of the 
eBerkeley E-commerce Task Force and Implementation Task Force received the 
Chancellor's Distinguished Staff Award. 

Perez-Reyes is special assistant to the vice chancellor for budget and 
finance as well as advisor to vice chancellor for business and administrative 
services. This semester he is teaching "Business Communications" at Haas. He 
has taught at Haas since 1989.

The eBerkeley E-commerce Task Force and the Implementation Task Force have 
worked to launch an e-commerce web site at Berkeley, where on- and off-campus 
consumers could purchase goods and services, such as books or parking passes. 
Implementation of the site is still underway. 

ZOE-HAATEHC SCHEFFY APPOINTED NEW MANAGER OF ACCOUNTING AND PERSONNEL SERVICES
 Zoe-haatehc Scheffy has served as the new Manager of Accounting and 
Personnel Services for the Haas School since September. She has worked with 
Haas Accounting and Personnel Services since February 1999. She holds a BA 
from UC Berkeley in anthropology, an MA from Indiana University in folklore, 
and is a Ph.D. candidate at Indiana University in Folklore. Zoe's current 
goal for the department is, "To get people paid!"

Zoe leads the newly formed Accounting and Personnel team, made up of Jamie 
Abernathy, Robbie Jackson, Carole Wilson, and Tsering Dhundup. The Accounting 
and Personnel Services office will continue to serve the Haas community with 
four account representatives who handle personnel appointments, payroll, and 
vendor payments.? In addition, the Accounting/Personnel office is a resource 
for health and retirement benefits information and BFS user questions. "We 
are currently hiring a replacement for the vacancy left by my change in 
position," says Zoe.

HAAS IN THE NEWS
 A memorial article on the late John Harsanyi, professor emeritus and Nobel 
Laureate, written by Frederick E. Balderston, professor emeritus, appeared in 
the November issue of California Monthly. 

In the same issue, California Monthly also published a photo of Dean Laura 
Tyson and Paul Newman from his appearance at Haas in September. 

John Brennan, MBA 91, was profiled in Fortune's October 30 issue in an 
article titled "Impact Player." In the profile Brennan talks about his career 
path going from a partner-track consultant at Andersen to joining the startup 
Charitableway to becoming vice president for corporate strategy at Hewlett 
Packard. 

Dean Tyson's column in the October 30, BusinessWeek, "Earth to America: The 
World Won't Go Away," was about the American public's lack of interest in 
foreign issues, until they appear on the television screen. Tyson explained 
how globalization will continue to effect the lives of the average American.  
? NetBusiness Online reported on October 28 that Gruner+Jahr, a Bertelsmann 
company, has purchased a 10% stake in Handy.de, the German startup founded by 
Thorsten Rehling and Dirk Friese, MBAs 00, during their time at Haas. The 
article is available at 
http://www.net-business.de/startup/news.html?id=972741382.1&ssid=ba44641d4bc61
8bb4c512a898a09e3

Severin Borenstein, E.T. Grether Professor in Public Policy and Business 
Administration and director of the University of California Energy Institute, 
was quoted in the San Jose Mercury News on Friday, October 27. Borenstein 
explained that it is unlikely that the state will be able to recover from 
electricity generators the high profits they earned this summer in 
California. He added that the profits were due to market power exercised by 
some producers and that the state needs to assure that consumers can respond 
to high real-time prices by next summer.

The New York Times featured James Hong, MBA 99, and his new Web site 
AmIHotorNot.com in the article "Face Time with a Twist" on October 26. A 
previous article on AmIHotorNot ran in the London Observer.

Tyson was mentioned in the Kyodo News on October 25 for a report she 
co-authored, "Future Directions for US Economic Policy Toward Japan."

October 24, Tuesday, Borenstein did interviews on KCBS radio live and 6pm 
KPIX TV news. In both he commented that the record 3rd quarter earnings 
Chevron had just announced were due to the very high price of oil and the 
tight and insufficiently competitive gasoline markets in California.

Tyson was profiled in the Financial Times on October 23 in a piece on her 
first two years as dean. 

Professor M. Frances Van Loo's Contemporary Philanthropy class was mentioned 
in the September 18 issue of "Food for Thought," an online newsletter of 
CompassPoint Nonprofit services.? The newsletter can be found at: 
http://www.compasspoint.org/publications/food4thought/fft2000_09_18.html

Van Loo's class was also mentioned in "Philanthropy News Network" newsletter 
on August 31.? That article can be found at: 
http://pnnonline.org/giving/class0831.adp.

HAPPENING AT HAAS
 Management of Technology Program "Venture Capital and Technology Trends," by 
Robert Zider, founder, The Beta Group, Menlo Park Wednesday, November 1, 2000 
3:30 p.m. to 5:00 p.m. Wells Fargo Room

Entrepreneurs Association Event Startup Workshop Wednesday, November 1, 2000 
4:00 p.m. to 5:30 p.m. Cheit Hall, Room C220 Come and learn about the startup 
process in a workshop held by eLance and vCapital.? eLance is a marketplace 
to buy and sell services that can be delivered? remotely via phone, fax, or 
the Internet.?? VCapital is an online network of 400 of the world's top VC's 
and represents $80 billion in capital.? VCapital provides expert advice, 
personalized services, and targeted referrals to a pre-qualified network of 
venture capitalists, organized groups of angels, incubators, and corporate 
venture funds. 

 2001 UC BERKELEY BUSINESS PLAN COMPETITION  Business, Engineering, and 
Systems Graduate Student Mixer  Thursday, November 2  7:00 p.m.  HP 
Auditorium, Soda Hall  Hear a panel of venture capitalists and startup 
executives, come with your own idea to present (reply to 
underwoo@haas.berkeley.edu or ssinha@haas.berkeley.edu to reserve a spot!), 
or simply come to meet and mingle. For More Information go to 
http://bplan.berkeley.edu/.

 Conference on Financial Reporting Friday, November 3, 2000 Santa Clara 
Marriott Hotel The eleventh Annual Conference on Financial Reporting will be 
held at the Santa Clara Marriott Hotel. This conference brings together 
accounting standard setters, enforcement officials, corporate financial 
executives, and professional and academic accountants to discuss current 
issues in financial accounting and corporate reporting.? The keynote speaker 
will be Sir Bryan Carsberg, Secretary General of the International Accounting 
Standards Committee.? Ed Jenkins, chair of the Financial Accounting Standards 
Board, will give the opening address.?? This year's topics include Revenue 
Recognition, recently put on the front burner by the SEC; Business 
Combinations and Consolidations, where the appropriate treatment of goodwill 
is the new hot topic; as well as Current Issues at the SEC, and Emerging 
Issues in Financial Reporting and the FASB Agenda.? The exchange on these 
topics promises to be lively and provocative. For more information or to 
register, contact Dayna Haugh at 510-642-6334 or visit our website at: 
http://www.haas.berkeley.edu/accounting.

 Supply Chain Management Initiative Workshop"Demystifying B2B: What Do 
Advances in Business-to-Business E-commerce Mean for Your Supply Chain?" 
Friday, November 3, 2000 9:00 a.m. to 5:00 p.m. Much of the current interest 
in B2B e-commerce is triggered by a growing awareness of its critical impact 
on overall supply chain performance.? In this conference, we will explore 
successful B2B strategies, approaches, and experiences. Presentations will 
include case studies of both successful and unsuccessful implementations, and 
discussion of various strategic and operational tools that facilitate B2B 
success. Featured speakers include representatives of Hewlett Packard, Cisco, 
Cap Gemini Ernst & Young, Logility, SUN, Microsystems and SAP. Registration 
fees are $350 and $125 students (lunch is included). Register by phone at 
510-643-1825, by fax at 510-643-8982, by e-mail via scmi@haas.berkeley.edu, 
or through the web site at http://esrc.berkeley.edu/scmi/index.html.

 Management of Technology Program "New Technology, the New Economy, and 
Intellectual Property Law," by Prof. Peter Menell, Boalt Hall School of Law 
Wednesday, November 8, 2000 3:30 p.m. to 5:00 p.m. Wells Fargo Room

EECS Joint Colloquium Distinguished Lecture Series "B2B Commerce: Enabling 
Integrity in Electronic Marketplaces" by Dr. Colin Parris, vice president, 
e-Marketplace solutions at Tivoli Systems, Inc., an IBM company headquartered 
in Austin, Texas. Wednesday, November 8, 2000 306 Soda Hall, Hewlett Packard 
Auditorium 4:00 p.m. to 5:00 p.m. Dr. Parris has general management 
responsibility for a business unit focused on creating and deploying 
management and security solutions for the multi-billion dollar B2B Electronic 
Marketplace. This responsibility includes strategy, marketing, product 
integration and development, business development, sales, and support. Dr. 
Parris received his Ph.D. in Electrical Engineering at the University of 
California, Berkeley. Co-sponsored by BGESS and CUES, College of Engineering

 Haas Big Game BBQ Saturday, November 18 BBQ in the Courtyard 10:00 a.m. to 
12:30 p.m. 12:30 pm:? Cal vs. Stanford football game $20/alumni and friends 
$15/recent grads (1995-2000) $10/students/staff/faculty/child Register online 
at: www.haas.berkeley.edu/alumni/registration Note:? game tickets are not 
included in price.? Call 1-800-GO BEARS [This event is coordinated by the 
Haas School Alumni Relations Office]

SEMINARS 
 BA 298 REAL ESTATE SEMINAR "Homeowning and the Duration of Unemployment: 
Evidence from the PSID," by Dr. Richard Green, University of Wisconsin School 
of Business Monday, October 30, 2000 11:15 a.m. Room C250, Cheit Hall For 
more information, contact Lynn L. Lobner, at lyoung@haas.berkeley.edu.

OBIR SEMINAR "Blirtatiousness: Interpersonal Responsiveness in Love and 
Work," by William Swann, University Texas at Austin, Dept. of Psychology 
Wednesday, November 1, 2000 4:00 p.m. to 5:30 p.m. Director's Room, Institute 
of Industrial Relations, 2521 Channing Way  For more information, contact 
Charles Montague at montague@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP "The Market for Reputations as An 
Incentive Mechanism," by Steven Tadelis, Stanford University Thursday, 
November 2, 2000 4:00 p.m. to 6:00 p.m. Room C325, Cheit Hall For more 
information, contact Anita Patterson at patterso@haas.berkeley.edu.

ET GRETHER MARKETING SEMINAR "Product Assortment and Pricing Decisions in a 
Competitive Environment," by Michaela Draganska, Northwestern University 
(Candidate) Thursday, November 2, 2000 3:30 p.m. to 5:00 p.m. Room F320 For 
more information, contact Laura Gardner at lgardner@haas.berkeley.edu.

BA 298 REAL ESTATE SEMINAR "Modeling Housing Markets- A Transatlantic 
Divide," by Dr. Geoffrey Meen, The University of Reading  Monday, November 6, 
2000 11:15 a.m. Room C250, Cheit Hall For more information, contact Lynn L. 
Lobner, at lyoung@haas.berkeley.edu.

ACCOUNTING SEMINAR Philip Berger, Wharton School, University of Pennsylvania 
Monday, November 6, 2000 4:00 p.m.  Room C220, Cheit Hall  For more 
information, contact Lorraine Seiji at seiji@haas.berkeley.edu.

OBIR SEMINAR "Capitalizing on Diversity: Interpersonal Congruence in Small 
Work Groups," by Jeff Polzer, Harvard Business School Wednesday, November 8, 
2000 4:00 p.m. to 5:30 p.m. Director's Room, Institute of Industrial 
Relations, 2521 Channing Way  For more information, contact Charles Montague 
at montague@haas.berkeley.edu.

ET GRETHER MARKETING SEMINAR "Promotional Chat on the Internet," by Dina 
Mayzlin, MIT (Candidate) Thursday, November 9, 2000 3:30 p.m. to 5:00 p.m. 
Room F320 For more information, contact Laura Gardner at 
lgardner@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP "Ownership and Performance in Car 
Distribution," by Benito Arrunada, UPF, Barcelona Thursday, November 9, 2000 
4:00 p.m. to 6:00 p.m. Room C325, Cheit Hall For more information, contact 
Anita Patterson at patterso@haas.berkeley.edu.

FINANCE SEMINAR  "Do Behavioral Biases Affect Prices?" by Joshua Coval, 
University of Michigan  Thursday, November 9, 2000  4:15 p.m. to 5:45 p.m.  
Room C110, Cheit Hall  For more information, contact June Wong at 
june@haas.berkeley.edu or visit  www.haas.berkeley.edu/finance.

 HAAS CELEBRATIONS Birthdays

debi fidler, October 31 Dan Himelstein, November 3 Forrest Smalley, November 5

The Haas NewsWire respects the wishes of staff and faculty who would not like 
their birthdays announced. Please e-mail a request to have your birthday 
marked "do not announce" on the central birthday list to 
Haasnews@haas.berkeley.edu. 

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