Haas NewsWire
November 13, 2000
**The next Haas NewsWire will be issued on November 27. In December, the Haas 
NewsWire will be issued on December 4 and December 11. We will resume regular 
publication on January 15, 2001.**


CONTENTS 

Masters of Financial Engineering Degree Offered by the Haas School  
Second Annual Nation-Wide Social Venture Business Plan Competition Launches  
The Second E-Business Seminar Series: "Stuck in The Bozo Filter" 
Patricof Gives Second Business Faculty Research Dialogue 
The Future of Communications Networking from the President Of Bell Labs 
New Staff 
Haas in the News 
Happening at Haas 
Haas Celebrations


MASTERS OF FINANCIAL ENGINEERING DEGREE OFFERED BY THE HAAS SCHOOL 
 As many in the Haas community have heard, the Haas School has established a 
new one-year Masters of Financial Engineering (MFE) degree program aimed at 
preparing candidates with superior analytical skills for a growing niche of 
quantitative finance careers. Berkeley's MFE is the first such degree program 
in the US offered entirely under the auspices of a business school. 

Taught by finance faculty from UC Berkeley's Haas School and UCLA's Anderson 
School of Management, the MFE Program will prepare students for jobs as risk 
managers, investment bankers, asset managers, derivatives traders, and 
developers of specialized securities at the world's leading commercial and 
investment banks, insurance companies, and corporate and public treasury 
departments. 

"Haas is training a new generation of financial engineers who will be in 
strong demand in the modern finance marketplace," said Haas School Dean Laura 
Tyson. "The program will also offer students the distinct advantage of being 
part of a world-class business school with its first-rate career services, 
practical internships, and alumni network."

The inaugural MFE class, the Class of '02, will begin taking courses at the 
Haas School on the Berkeley campus in April 2001 and will graduate in March 
2002. Forty-five MFE students have been admitted into the first class.? It is 
the first US program to offer its students a three-month internship at a top 
financial firm as part of the learning experience. Its leading-edge 
curriculum will balance teaching the latest financial theory with practical 
applications of financial modeling concepts. 

The MFE program is taught by Haas School faculty Jonathan Berk, Greg Duffee, 
Nils Hakansson, Dwight Jaffee, Hayne Leland, Richard Lyons, Terry Marsh, John 
O'Brien, Mark Rubinstein, Miguel Simon-Cantillo, Domingo Tavella, and Nancy 
Wallace, as well as Francis Longstaff and Rossen Valkanov from UCLA's 
Anderson School of Management.

"We're seeing tremendous interest among talented individuals coming from 
technical backgrounds, such as nuclear physicists, mathematicians, and 
engineers who are in narrow jobs and are keen to transition to a brand new 
career where opportunities are abundant and continue to grow," says MFE 
Executive Director John O'Brien. O'Brien came to Haas after having served as 
managing director at Credit Suisse Asset Management (CSAM), a multi-billion 
dollar asset management company. 

Students will have the option of earning both an MBA and MFE degree 
concurrently from the Haas School over two years. The MFE program will be a 
self-sufficient program funded by student fees and industry sponsorships. The 
tuition for the MFE degree is $32,000. Students in the concurrent degree will 
pay the MFE fee in addition to regular MBA fees.

Founding sponsors include some of the world's top financial firms, namely AIG 
Inc., Barclays Global Investors, BARRA Inc., Gifford Fong Associates, Goldman 
Sachs and Co., KMV LLC, MBIA Inc., Morgan Stanley Dean Witter, Quantal 
International Inc., and The Dean Witter Foundation. Sponsoring firms will be 
accepting interns from the programs.

For further information on the MFE visit the MFE web site at 
http://www.haas.berkeley.edu/MFE. 

SECOND ANNUAL NATION-WIDE SOCIAL VENTURE BUSINESS PLAN COMPETITION LAUNCHES 
On November 20, the second Haas Social Venture Business Plan Competition will 
launch with an event in the Wells Fargo room at 6:00 p.m. The event will 
include information about social ventures and rules for the competition. It 
will be followed by a reception to allow potential teams to network. 

Prior to the launch, a special Rules Forum will take place featuring seven 
entrepreneurs, venture capitalists, and philanthropists who are highly 
experienced at implementing and growing businesses with dual bottom lines, 
who will assess the competition's judging criteria.? They will make 
recommendations to ensure that the social impact claimed in the business 
plans is genuinely attributable to the business' operations and that the 
method of quantification of that nonmarket impact is valid.? 

Last year's inaugural competition exceeded all expectations, drawing 
sixty-six teams representing MBA students from 23 of the nation's top 
business schools to submit plans. Fourteen thousand dollars was distributed 
among the top three plans, including a ten thousand dollar first prize.? In 
addition, these three teams won the opportunity to have their plans reviewed 
by a group of 150 "socially responsible" angel investors, called the 
Investors' Circle.? One of the teams, Visible Hand, a web-based facilitator 
of "best practice" development initiatives in the third world, has received 
$500,000 in seed funding. 

The winner from last year was easyDiabetes, which provides a centralized, 
Internet-based diabetes data management system that minimizes the costs of 
medical complications associated with the current diabetes information 
management systems.? In Year 5 its revenues are projected at $26M, and its 
cumulative cost savings to society are projected at $96M.?? The runner-up was 
Ripple Effects, an interactive software program that helps troubled teenagers 
develop social skills.? Ripple Effect projects revenues by Year 3 at $10M, 
and direct quantifiable social impact in Year 3 at $17M, based on reductions 
in school absentee rates and social skills curriculum expenditures, and on 
tax revenues from statistically increased wage potential among customers of 
the product.? 

The entry criteria for the competition are: each team must have at least one 
current MBA student from any accredited graduate school of business in the US 
(not just Haas); the plans must be for businesses that incorporate a social 
or environmental bottom line into their regular operations and their mission; 
and plans must be for an original, innovative idea for a startup business 
that is profitable and has a quantifiable social or environmental bottom line.

The schedule for the competition is: 

Monday, January 22, 2001, Registration, executive summaries due 
Monday, January 29, Notification of admission to first round of judging 
Tuesday, February 20, First round plans due 
Tuesday, March 6, Notification of eight finalists 
Friday, March 30, Final plans due 
Friday-Saturday, April 13-14, Final Round Event and Awards Ceremony 

For more information on the competition, please visit 
http://groups.haas.berkeley.edu/socialventure/.

THE SECOND E-BUSINESS SEMINAR SERIES: "STUCK IN THE BOZO FILTER"
 The next Fisher Center for the Strategic Use of Information Technology 
E-Business Executive Seminar features Tom Gable, chairman and CEO of the 
Gable Group, who will address the pitfalls of dot-com marketing and PR. The 
lecture, "Stuck in the Bozo Filter: Reputation Management -- How startups can 
escape fuzzy branding and bad media relations," takes place on Friday, 
November 17, 2000, at 5:00 p.m. in the Wells Fargo Room. The event is free 
and open to the public. Seats are available on a first-come, first-served 
basis. 

Gable will review the nine easy ways to kill a startup with PR, provide 
"worst of PR" examples the media hate, and explain a few secrets of proper 
positioning -- methods companies have used to make a difference with 
intelligence and personality.? "Startups can't cross the chasm or ride the 
tornado weighted down with fuzzy branding and bad media relations," writes 
Gable, "There is no denying the power of good public relations to launch a 
company from the ground up, build the brand, and support a company's business 
and marketing plans over time. But in today's fast-moving economy, clutter 
abounds. News about a company is often ignored if it doesn't have a big 
number attached to it, tell a bigger story, or have a unique twist."

For more information, go to 
http://groups.haas.berkeley.edu/fcsuit/Tom_Gable_abstract.htm.

PATRICOF GIVES SECOND BUSINESS FACULTY RESEARCH DIALOGUE
 Alan Patricof, chairman and general partner of Patricof & Co, delivers the 
second of this year's series of Business Faculty Research Dialogues on 
Wednesday, November 29, at 12:30 p.m. in the Wells Fargo room. The event is 
free and open to the public. The topic for the series is "The Shakeout in 
Cyberspace: What's Next for the Dot-Coms?"

Alan Patricof founded Patricof & Co. Ventures, Inc. in 1969 in the US and 
expanded the firm to Europe in 1977. He now serves as chairman and general 
partner. Patricof & Co. is an active investor that most often takes a lead 
investor or sole investor position. 

Patricof is actively involved in the venture capital and small business 
communities. In 1995, he served as chairman of the White House Conference on 
Small Business Commission. In 1992, he served as chairman of Entrepreneurs 
for Clinton/Gore. He also has served as a member of the Blue Ribbon 
Commission of the National Association of Corporate Directors and the Capital 
Formation Subcommittee of the Competitiveness Policy Council. 

Mr. Patricof holds a BS in finance from Ohio State University and an MS in 
finance from Columbia University Graduate School of Business.

THE FUTURE OF COMMUNICATIONS NETWORKING FROM THE PRESIDENT OF BELL LABS
 "Beyond 2001: Trends, Developments and Opportunities in Communications 
Networking" by Arun Netravali, president of Bell Labs, is the topic of the 
second annual Lucent Lecture at 4:00 p.m. on November 30 in the Wells Fargo 
Room. This event is open to faculty, staff, students, and alumni on a 
first-come, first-served basis. 

Netravali will discuss the predicted changes in the underlying science and 
technologies of silicon, optics, wireless, and software that will bring us an 
immense variety of natural, network-based communication services. He believes 
that these services will connect people, institutions, and enterprises with 
one another and with every conceivable kind of information and product to 
improve personal and business productivity and vastly expand human knowledge, 
wisdom, and commerce. Netrivali is regarded as a pioneer in the field of 
digital technology and led the research and development of Bell Lab's high 
definition television effort. He previously was executive vice president of 
Research, and since 1995, has been responsible for Bell Labs' basic research 
efforts in areas relating to physical sciences and mathematics.

The Management of Technology program, a joint program between the Haas School 
of Business, the College of Engineering, and the School of Information 
Management and Systems, sponsors the annual Lucent Lecture.

Bell Labs is the research and development arm of Lucent Technologies. The 
Annual Lucent Lecture Series in Networking and Communication was established 
in 1999. The series brings leading technologists to the Haas School of 
Business. Lucent Technologies annually awards a three-year fellowship to a 
Ph.D. student in the networking and communications field. At this year's 
lecture, Ph.D. student Gwendolyn Kuo-Fang Lee will be awarded the Lucent 
fellowship award by Mr. Netravali.

NEW STAFF
 NEW ASSISTANT DIRECTOR JOINS EVENING MBA Meg St. John has been appointed the 
assistant director for the Evening MBA Program. She holds an MBA from the 
University of Washington and BFA from Syracuse University.? Her most recent 
work experience was as a marketing research analyst with the Federal Reserve 
Bank of San Francisco.? She will be handling marketing, admissions, and 
student services for the Evening MBA Program. She writes, "I live in North 
Berkeley, I like to sail and snowboard, and I have four cats."? She can be 
reached at 510-642-1406 or via e-mail mstjohn@haas.berkeley.edu. Her office 
is in S460.

 MBA ADMISSIONS WELCOMES THREE NEW STAFF MEMBERS Cindy Jennings is the new 
graduate admissions advisor in the MBA Admissions office. She previously 
worked at John F. Kennedy University in Orinda in Law Admissions and as a 
career counseling intern last academic year at Counseling & Psychological 
Services in the Tang Center. She holds a BA from Cal and a master's degree in 
counseling from Saint Mary's College. Cindy lives in Oakland. Her interests 
include hiking and reading (she would appreciate any good book 
recommendations).? She also enjoys attending Cal football and basketball 
games. She can be reached at 510-642-1405 or via e-mail at 
jennings@haas.berkeley.edu. 

Tiffany Marie Grimsley joins MBA Admissions as a graduate admissions advisor. 
She holds a BA from UC Santa Barbara in communication studies and black 
studies.? Prior to coming to Haas, she was an executive assistant for MESA 
(Mathematics, Engineering, Science Achievement), based in the University of 
California Office of the President. She has also taught at Berkeley High 
School. In her new position, she advises applicants on admissions procedures. 
She is also developing evaluative surveys to be used by admissions and 
working with Cindy Jennings to develop a network of MBA alumni to help us 
more effectively involve Haas alumni in MBA admissions activities and 
events.?  Tiffany was born in Berkeley and grew up in El Cerrito. "I have 
lived in the Bay Area my entire life, with the exception of the 5 years I 
spent in Santa Barbara and a 3-month student abroad program in France," says 
Tiffany. She may be reached at 510-642-1405 or via e-mail at 
grunsley@haas.berkeley.edu.

Pam Maestas is the new receptionist in the MBA Admissions office. She 
previously worked as an administrative assistant for an owner of multiple 
small businesses in El Sobrante. She volunteers for "Greyhound Friends for 
Life," a rescue group for retired racing greyhounds, and currently has two 
greyhounds (Xena and Cisco) in charge of her house. She can be reached at 
510-642-1955 or via e-mail at maestas@Haas.Berkeley.EDU. 

All of these new staff members have cubicles in MBA Admissions, S440.

 RECRUITING CENTER HIRES SYSTEMS MANAGER Steven M. Holden, the new recruiting 
systems manager, spent the past three years at Wells Fargo in Customer 
Service and spent fifteen years prior to that in the hospitality industry.  
He describes his job duties at, "Making sure as many people as possible get 
to meet recruiters at the right times."? Steven writes, "I have almost as 
much fun with data as I do playing Civ II. I spend entirely too much time on 
my computer.? Or on the phone.? Or both. I read a lot and love walking 
through campus on the way to catch BART. Everyone here has made me feel very 
welcome -- thank you."? He can be reached at 510-64 3-2024 or via e-mail 
holden@haas.berkeley.edu.? His office is in S330A. 

 NEW ASSISTANT IN THE CAREER CENTER Maria Gallo has joined the Career Center 
as an administrative assistant. She will handle reception and library duties. 
She was a bilingual teacher for nine years and holds a UC Extension TESL 
Certificate. She is from Argentina and is the spouse of an MBA student. She 
may be reached at 510-642-8124 or via e-mail at mgallo@haas.berkeley.edu.

HAAS IN THE NEWS Scott Galloway, MBA 92, and his company, Brand Farm, and Ian 
Chaplin, MBA 92, were? featured in the November 28 issue of Business 2.0.

MBA Student Mathew Fogarty was quoted in the November 14 issue of Business 
2.0 in an article titled, "VC On Campus."

Paul Newman's visit to the Haas School was mentioned in Fortune Small 
Business magazine on November 13. He was one of the heroes mentioned in the 
article, "Heroes of Small Business From Apple's Steve Jobs to Kinko's Founder 
("

Pete Sealey, adjunct professor of marketing, was quoted in Red Herring on 
November 10 in the article, "URLiquidation." Sealey commented on the new 
practice of dot-coms trying to sell their domain names along with other 
assets when they go out of business. Sealey said that if the original 
business model didn't work, the domain names don't have much value. 

Janet Yellen, the Eugene E. and Catherine M. Trefethen Professor of Business 
Administration, was quoted in the Boston Globe on November 9, on the effect 
of gridlock in Washinton D.C. on the financial markets. 

Florian Zettelmeyer authored an article on online car buying in MBA 
BulletPoint. Read the issue at www.mbabulletpoint.com.? 

HAPPENING AT HAAS???????
 **ADDITIONAL SPEAKER IN THE BUSINESS FACULTY RESEARCH DIALOGUE** "Keeping 
the Economy Growing" By Us Secretary Of The Treasury Lawrence H. Summers 
December 6, 2000 2:00 P.M. Arthur Andersen Auditorium To register, send email 
to researchdialogue@haas.berkeley.edu.

Management of Technology Program "Marketing Automation and Technology," by 
Bruce Cleveland, VP Marketing, Siebel Systems Wednesday, November 15, 2000 
3:30 p.m. to 5:00 p.m. Wells Fargo Room

UC Berkeley African American Studies DepartmentDr. Price Cobbs  Race In 
Corporate America And The Dynamics Of "Black Rage" In American Society 
Sunday, November 19 1:00 p.m. to 3:00 p.m. Krutch Theatre on the Clark Kerr 
Campus For more information contact Chinita Trotter at 510-763-1275 or via 
e-mail at ACTrotterPhD@Juno.Com?????Dr. Price M. Cobbs, noted author, 
speaker, and psychiatrist, will speak about the experiences of senior level 
African American executives in corporate America and the dynamics of Black 
Rage. In October, his latest book was released, Cracking the Corporate Code: 
From Survival to Mastery, which depicts real life career and self mastery 
stories of 32 African American senior level executives in Fortune 500 
companies globally. The free event is open to the public and being 
co-sponsored by the? Bay Area Chapter Association of Black Psychologists, the 
UC Berkeley African American Studies Department and the Vice Chancellor's 
Office. 

 Management of Technology ProgramAcquisition Strategies and Technology 
Business," by Donald Proctor, VP Marketing, Cisco Systems Wednesday, November 
29, 2000 3:30 p.m. to 5:00 p.m. Wells Fargo Room

SEMINARS
? ET GRETHER MARKETING SEMINAR "We're At As Much Risk As We're Led To 
Believe: Contextual Effects in Judgments of Health," by Geeta Menon Monday, 
November 13, 2000 12:00 p.m. to 1:30 p.m. F318 For more information, contact 
Laura Gardner at lgardner@haas.berkeley.edu.

OBIR SEMINAR "Cognitive and Competitive Barriers to Wise Government," by Max 
Bazerman, Harvard Business School Monday, November13, 2000 7:00 p.m. to 8:30 
p.m. Haas School of Business For more information, contact Charles Montague 
at montague@haas.berkeley.edu.

ET GRETHER MARKETING SEMINAR Tom Meyvis, Univ. of Florida Thursday, November 
16, 2000 3:30 p.m. to 5:00 p.m. Room F320 For more information, contact Laura 
Gardner at lgardner@haas.berkeley.edu.



IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP AnnaLee Saxenian Thursday, November 
16, 2000 4:00 p.m. to 6:00 p.m. Room C325, Cheit Hall For more information, 
contact Anita Patterson at patterso@haas.berkeley.edu.

ACCOUNTING SEMINAR "Compliance with Flexible Accounting Standards" by Jorgen 
Haug, Norwegian School of Economics and Business Administration Friday, 
November 17, 2000 4:00 p.m. Room C325, Cheit Hall For more information, 
contact Lorraine Seiji at seiji@haas.berkeley.edu.

BA 298 REAL ESTATE SEMINAR "Pricing Defeasance," by Dr. Daniel Quan, Cornell 
University Monday, November 20, 2000 11:15 a.m. Room C250, Cheit Hall For 
more information, contact Lynn L. Lobner, at lyoung@haas.berkeley.edu.

FINANCE RECRUITING SEMINAR "Preemption Risk and the Valuation of Research and 
Development Ventures" by Lorenzo Garlappi, University of British Columbia  
Monday, November 20, 2000  12:30 p.m. to 2:00 p.m.  Helzel Boardroom (Room 
F299)  For more information, contact June Wong at june@haas.berkeley.edu or 
visit  www.haas.berkeley.edu/finance .

OBIR SEMINAR "Judgement and Decision Making," by Victoria Medvec, 
Northwestern University, Graduate School of Management Thursday, November 29, 
2000 4:00 p.m. to 5:30 p.m. Director's Room, Institute of Industrial 
Relations, 2521 Channing Way  For more information, contact Charles Montague 
at montague@haas.berkeley.edu.

ET GRETHER MARKETING SEMINAR Ran Hasson, New York University Thursday, 
November 30, 2000 3:30 p.m. to 5:00 p.m. Room F320 For more information, 
contact Laura Gardner at lgardner@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP "Firm Performance in Drug Development 
and Regulatory Approval," by Christopher Boerner, UC Berkeley Thursday, 
November 30, 2000 4:00 p.m. to 6:00 p.m. Room C325, Cheit Hall For more 
information, contact Anita Patterson at patterso@haas.berkeley.edu.

JOINT STANFORD-BERKELEY FINANCE SEMINAR (AT STANFORD) Berkeley Speaker:? 
Jacob Sagi Stanford Speaker:? Ilan Kremer Thursday, November 30, 2000 Time 
and Room TBA For more information, contact June Wong (june@haas.berkeley.edu) 
or visit www.haas.berkeley.edu/finance .

HAAS CELEBRATIONS
 Birthdays

Joyce Leonardo, November 16 Tina Wong, November 17 Sara Wood, November 19 
Andy Bouman, November 20 Laura Pliska, November 20 June Wong, November 21 
MaryBeth Schubert, November 25



The Haas NewsWire respects the wishes of staff and faculty who would not like 
their birthdays announced. Please e-mail a request to have your birthday 
marked "do not announce" on the central birthday list to 
Haasnews@haas.berkeley.edu. 

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