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C L I C K Z   T O D A Y
Tuesday, December 12 2000

The Internet's Leading Resource      http://www.clickz.com/
for Doing Business Online___________________________________


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-------------------------- T A B L E   O F   C O N T E N T S

<> Are Your Suppliers Loyal?
by Cliff Allen
http://clickz.com/cgi-bin/gt/article.html?article=3002

<> Ad Pricing: Did We Jump the Gun?
by Jim Meskauskas
http://clickz.com/cgi-bin/gt/article.html?article=3004

<> Choosing a Name Just Got Harder
by Neil Cohen
http://clickz.com/cgi-bin/gt/article.html?article=3001

<> Content for a Crisis: Be Nimble, Be Quick
by Susan Solomon
http://clickz.com/cgi-bin/gt/article.html?article=2998

<> Is Flash Really 99% Bad?
by Adam Jackson
http://clickz.com/cgi-bin/gt/article.html?article=2999

<> Communicating to Consumers at the Right Frequency
by Bruno Gralpois
http://clickz.com/cgi-bin/gt/article.html?article=3005

<> The Seven Qualities of Highly Successful Web Writing
by Kathy Henning
http://clickz.com/cgi-bin/gt/article.html?article=2997

<> When Being Ignored Is Bliss
by Dana Blankenhorn
http://clickz.com/cgi-bin/gt/article.html?article=3003

<> At Issue in the Forum Today
by  ClickZ Forum
http://clickz.com/cgi-bin/gt/article.html?article=3006


------------------------------------------------------ T O C

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_______________________P R E C I S I O N   M A R K E T I N G
_________________________________________sponsored by Engage

_______________________________________c l i f f   a l l e n


Are Your Suppliers Loyal?

As online customers discover their web services being
increasingly discontinued, their trust in any web company
or site is likely to decrease.

http://clickz.com/cgi-bin/gt/article.html?article=3002



_____________________________P L A N N I N G   T H E   B U Y
___________________________________sponsored by TechRepublic

_________________________________j i m   m e s k a u s k a s


Ad Pricing: Did We Jump the Gun?

Solid content providers with a real audience are being
forced out of business because the integrity of their CPMs
cannot be preserved. Maybe we got it wrong in promoting the
web as such an accountable tool.

http://clickz.com/cgi-bin/gt/article.html?article=3004


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_________________________S T A R T - U P   M A R K E T I N G

_________________________________________n e i l   c o h e n


Choosing a Name Just Got Harder

Neil experienced his first flak attack recently. But he's
wiser for the experience, for it reminded him of a
persistent -- and growing -- problem in this industry:
choosing the right site name. And variations.

http://clickz.com/cgi-bin/gt/article.html?article=3001


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_______________________C O N T E N T   D E V E L O P M E N T
___________________________________s u s a n   s o l o m o n


Content for a Crisis: Be Nimble, Be Quick

What happens when your faced with an organizational crisis
and there are things you don't necessarily want to post on
your site -- but need to?

http://clickz.com/cgi-bin/gt/article.html?article=2998


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Think tech professionals only go online to swap code? 76% of
our 650,000 members influence the purchase of their
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desktop PCs to servers If you'd like to get to know this
audience even better, place your ad at techies.com, their
favorite tech career site. For a media kit, go to
http://advertising.techies.com/clickz/index.html.

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_________O N L I N E  A D V E R T I S I N G  C R E A T I V E
_____________________________________a d a m   j a c k s o n


Is Flash Really 99% Bad?

Usability is a factor that designers must take into
account. They also have to create high-impact web
advertising. For now, Flash seems to be the most stable and
flexible tool for creating rich media from scratch on the
web.

http://clickz.com/cgi-bin/gt/article.html?article=2999


_____E M A I L   M A R K E T I N G   O P T I M I Z A T I O N

_________________________________b r u n o   g r a l p o i s


Communicating to Consumers at the Right Frequency

Companies struggle to determine the optimal frequency rate
for communicating to their customers. Remember: In
advertising, less can be more!


http://clickz.com/cgi-bin/gt/article.html?article=3005


_O N L I N E   C O P Y W R I T I N G   A N D   E D I T I N G
___________________________________k a t h y   h e n n i n g


The Seven Qualities of Highly Successful Web Writing

Kathy Henning addresses the seven qualities of highly
successful web writing: clarity, relevance, brevity,
scanability and readability, consistency, free of errors,
and good integration with the site design.

http://clickz.com/cgi-bin/gt/article.html?article=2997


_____________________________e B U S I N E S S   R E P O R T
_____________________________d a n a   b l a n k e n h o r n
When Being Ignored Is Bliss

You ever gawk at traffic running smoothly? Didn't think so
-- it's the accidents that grab our attention. So if your
press release is being ignored, think of this: At least the
journalists aren't writing about your demise.

http://clickz.com/cgi-bin/gt/article.html?article=3003


_____________________________________C L I C K Z   F O R U M
____________________________________sponsored by DoubleClick



At Issue in the Forum Today

Weblogs and news digests are not the same thing. Request
for information on building a community.

http://clickzforum.com/


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_______________________________________________________
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Founded in 1997 and headquartered in Andover, MA, The
ClickZ Network (http://www.clickz.com/) is a compendium of
resources and advice for helping online marketers do their
jobs more effectively. The Network culls the experiences of
more than 70 contributors to deliver articles each week full
of practical information about online marketing and
e-commerce. ClickZ reaches more than 80,000 subscribers
each business day through e-mail and the Web.


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CEO / Publisher


Copyright 2000 ClickZ, Inc.           http://www.ClickZ.com/

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