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New Report Analyzes How to Succeed in the Integrated Optics Business With Bookham Technology and Lightwave Microsystems as Examples   CHARLOTTESVILLE, Va., Oct 23, 2001 /PRNewswire via COMTEX/ -- Communications Industry Researchers, Inc. (CIR), a leading market research and industry analyst firm, announces a new report that analyzes key success factors in the market for integrated optical components and shows how two relatively small companies -- Lightwave Microsystems and Bookham Technology -- have been able to emerge as leaders in this business along with giants Agere, Alcatel, JDS Uniphase and Nortel. This new report considers the managerial, technological, marketing and financial aspects of these two companies' penetration of the optical integration marketplace.   Why Integrated Optics is a Big Boy's Business   CIR believes that, for the time being at least, because manufacturing know-how is so much a part of the secret sauce of integrated optical components companies, these companies must typically own their own plants. Factories cost "big bucks" -- and CIR believes that it takes $100 million in resources to be a player in the optical integration game. As a result, the market for integrated optics is going to be dominated by the largest component manufacturers, especially Agere, Alcatel, JDS Uniphase and Nortel.   Lightwave Microsystems and Bookham Technology are two smaller companies that are focused on optical integration and both have crossed the $100 million funding barrier by a substantial margin. The new CIR report states that Lightwave Microsystems' initial success has been largely due to charismatic leadership while Bookham's can be traced to its close initial relationship with Nortel. However, the current photonic "nuclear winter" means that the stability of both companies' customer bases is uncertain. Orders from the largest equipment companies have declined rapidly and many equipment start-ups seem likely to disappear in a massive shakeout in the next year. The good news for Bookham investors is that Bookham currently gets most of its business from Lucent, Nortel, Fujitsu and Marconi and despite their current woes, these companies are most likely to survive the downturn. Although it does not reveal customer information, Lightwave Microsystems also appears to be focusing its efforts on making inroads with the largest equipment companies and CIR research indicates that it has already achieved a significant mindshare with these customers.   More Ambition Needed?   CIR believes that if Lightwave Microsystems and Bookham are to continue to be successful, they will have to be "more ambitious" in seeking competitive advantage in their core technologies and integrated product strategies.   Lightwave Microsystems is using a version of silica-on-silicon integration technology. However, the new CIR report notes that this approach is being used by many other companies and so offers no long-term competitive advantage to this company. Indeed, the new CIR report provides evidence that the silica-on-silicon processes may have significant technical limitations, which may actually restrict Lightwave Microsystems opportunities in the future. And, while acknowledging that Bookham's all-silicon approach may have more long-term potential, the report also says that both companies' product road maps for integrated optical products have been somewhat timid -- they both appear to be focused on offering combinations of a MUX/DEMUX and Variable Optical Attenuator. The report points out that the market for such products is quite limited. It says that if the integrated optics market is ever going to take off, all companies operating in this space are going to have to make good on their currently vague promises of more exciting integrated optics products with additional functionality and cost/performance improvements.   The report concludes with an analysis of Bookham's and Lightwave Microsystems' future prospects and strategic options, including the possibility that they may be acquired.   The report is available starting at $895.00 (U.S.) and may be purchased via CIR's web site: http://www.cir-inc.com/index.cfm?loc=pages/optical_watch/components or by contacting Robert Nolan via email: robert.nolan@cir-inc.com .   CIR is a leading industry analyst firm specializing in fiber optic networking systems, software and components. Through its reports, market advisory services, and custom client engagements, CIR provides insightful research, analysis, and consulting services for the optical market. CIR relies upon service provider activities and "demand side" research as the basis for its opinions and forecasts, so as to provide realistic and credible analysis and insights for both its clients and the industry at large.   MAKE YOUR OPINION COUNT -  Click Here                http://tbutton.prnewswire.com/prn/11690X28764682  SOURCE Communications Industry Researchers, Inc.   CONTACT:          Robert Nolan of Communications Industry Researchers, Inc.,                   +1-434-984-0245, ext. 15, or rob@cir-inc.com URL:              http://www.cir-inc.com http://www.prnewswire.com  Copyright (C) 2001 PR Newswire.  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