There is nothing like good intellectual stimulation to work up an appetite! 
So, before heading to the European? consumption Function your are invited to 
attend the E-Biz Executive Seminar in the Wells Fargo Room at 5pm.

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Stuck in the Bozo Filter

Reputation management? -- 
how startups can escape fuzzy branding and bad media relations

Friday, November 17, 5:00 p.m.
Wells Fargo Room

Tom Gable
Chairman and CEO, The Gable Group

Startups can,t cross the chasm or ride the tornado weighted down with fuzzy 
branding and bad media relations. There is no denying the power of good 
public relations to launch a company from the ground up, build the brand and 
support a company,s business and marketing plans over time.? But in today,s 
fast-moving economy, clutter abounds.? News about a company is often ignored 
if it doesn,t have a big number attached to it, tell a bigger story or have a 
unique twist.? editors and writers filter out pitches and releases that sound 
alike.? How to break through the clutter? In this talk, we will review the 
nine easy ways to kill a startup with PR, see &worst of PR8 examples the 
media hate and learn a few secrets of proper positioning? -- methods 
companies have used to make a difference with intelligence and personality.

http://groups.haas.berkeley.edu/fcsuit/Tom_Gable_Bio.htm

http://www.gablegroup.com/main.html

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Serena Joe, Program Assistant
Institute of Management, Innovation and Organization
Room 402 Haas School of Business #1930
Berkeley, CA 94720-1930
Tel #:?? (510) 643-4096
Fax #:? (510) 642-2826