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TECHNOLOGY ALERT
from The Wall Street Journal


Oct. 18, 2001

AFTER SERVING UP boring banners for years, online publishers and advertisers
are getting creative. The banner ad is "the biggest mistake we've ever
made," says one member of our roundtable discussion, in the first of a
series of articles on the new-media industry. To read the article, see:
http://wsj.com/articles/SB1001972289806876120.htm

TO CAST YOUR VOTE on what kind of marketing you'd prefer (or least dislike)
while surfing the Web -- e-mail, banners, or instant messages, among others
-- go to:
http://discussions.wsj.com/n/mb/message.asp?webtag=wsjvoices&msg=2190.1


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Copyright 2001 Dow Jones & Company, Inc. All Rights Reserved.