Haas NewsWire 
April 23, 2001


CONTENTS

Sara Beckman Receives UC Berkeley's Distinguished Teaching Award 
Undergrads Create Solutions at the E-Business Case Competition 
UC Berkeley Teams Take Part in Two Real Estate Challenges 
Haas Experts on the Challenges to the Economy at the Faculty Alumni 
Colloquium 
Haas Celebrates the End of the Year 
Graduating MBA Student Debrief with Dean Tyson  
Faculty News 
Haas in the News 
Happening at Haas 
Haas Celebrations


SARA BECKMAN RECEIVES UC BERKELEY'S DISTINGUISHED TEACHING AWARD
 Sara Beckman, senior lecturer at the Haas School, is one of four recipients 
of this year's Distinguished Teaching Award, UC Berkeley's highest prize for 
teaching. ? 

The recipients will be honored in a ceremony on Wednesday, April 25, at 5:00 
p.m. in Zellerbach Playhouse. The entire UC Berkeley community is invited to 
attend. 

Beckman has been with the Haas School of Business since 1988 and has taught 
courses in three of the Haas School's four degree programs -- undergraduate, 
full-time MBA, and Evening MBA -- and in executive development. Beckman 
currently teaches Operations Management and New Product Development in the 
MBA program.

In 1995, Beckman and engineering Professor Alice Agogino introduced the 
course Managing the New Product Development Process (BA290A/ME290P) to be 
taught jointly to business and engineering students. This course has been the 
most popular course at the Haas School for at least the past two years. 
Beckman continues to co-teach the course with Professor Agogino; the course 
is cross-listed with the College of Engineering. In the last two years, it 
has also involved Leslie Spear from the California College of Arts and 
Crafts. The highlight of this course is the New Product Tradeshow, which 
takes place at the end of the semester and allows the students to display 
their prototypes to the public. 

Beckman has received excellent course evaluations from the students in all of 
her courses. She has been a member of Club 6 for every semester she has 
taught at Haas. Club 6 membership requires a median student evaluation rating 
of at least 6 on a scale of 1 to 7. 

Beckman earned her undergraduate degree in industrial engineering with 
distinction at Stanford University. She also earned two Master's degrees -- 
in industrial engineering/engineering management and in statistics -- and a 
doctoral degree at Stanford University. Before coming to Haas, Beckman worked 
at Booz, Allen & Hamilton and managed several technology initiatives and 
programs at Hewlett Packard. From 1991 to 1997, Beckman took leadership of 
the Management of Technology (MOT) program.? In 1998, she became co-director 
with Marketing Chair Russell Winer of the reorganized and expanded Fisher 
Center for the Strategic Use of Information Technology (FCSUIT). FCSUIT's 
objective is to integrate the Haas School's various efforts in e-business. 

Previous winners of the Distinguished Teaching Award at Haas include Richard 
Lyons, Andrew Shogan, Laura D'Andrea Tyson, and M. Frances Van Loo.

Beckman is joined this year by three other recipients: Carolyn Bertozzi, 
assistant professor of chemistry; Seda Chavdarian, lecturer in the French 
Department; and Ronald Gronsky, professor of material science and engineering.

The Distinguished Teaching Award is given by the Committee on Teaching, a 
committee of the Berkeley division of the Academic Senate.? A reception in 
the Alumni House's Toll Room follows the ceremony.

UNDERGRADS CREATE SOLUTIONS AT THE E-BUSINESS CASE COMPETITION The second 
annual E-Business Case Competition wrapped up last week with a final 
competition on Monday night. Undergraduate students from across the Berkeley 
campus formed teams and came up with solutions to an Internet strategy 
problem for Cisco Systems. 

"The second annual E-Business Case Competition once again provided a venue 
for showcasing the incredible talents of Haas and UC Berkeley undergraduates 
in addressing a real-world business issue in a pressure-packed setting," says 
Dan Himelstein, undergraduate program director. "Not only was it a great 
night for everybody involved in putting together and participating in this 
competition to hold their heads high, it was also a lot of fun."

The members of the winning team were David Chan, industrial engineering and 
operations research; Christine Cho, business administration; Lisa Mou, 
economics; and Amyn Saleh, industrial engineering and operations research. 

The team's solution addressed how Cisco Systems can use the Internet to help 
its channel partners focus on their core competencies and create a 
competitive advantage using a "triangular channel solution" that revolved 
around the development of a comprehensive and interactive "myCisco" web site 
for use by Cisco, its channel partners/resellers, and end users. The site 
would provide a set of integrated electronic marketplace online applications 
that would deliver better information and better product and service 
solutions in a more efficient, effective, and profitable manner.

Each member of the winning team received a $100 gift certificate from Cisco, 
$1000 for the team to share from the Schlinger Family Foundation, t-shirts 
donated by Deloitte Consulting, and a crystal commemorative plaque. The other 
finalist teams received $350 for the team to share from the Schlinger Family 
Foundation, t-shirts donated by Deloitte Consulting, and a crystal plaque to 
each member of the team.

Representatives from the Schlinger Family Foundation, Cisco Systems, and 
Deloitte Consulting came to hear the final presentations and meet the 
participating students. 

UC BERKELEY TEAMS TAKE PART IN TWO REAL ESTATE CHALLENGES
Two teams of UC Berkeley graduate students have been working feverishly on 
plans to present at National Association of Industrial and Office Properties 
(NAIOP) Challenge and the Bank of America Low-Income Housing Challenge 
competitions this spring.

 NAIOP Real Estate Development Challenge The NAIOP Real Estate Development 
Challenge is a competition between graduate students at UC Berkeley and 
Stanford that is sponsored by the San Francisco Bay Area chapter of the 
National Association of Industrial and Office Properties. Teams of five 
students are given an actual site, for which they must propose the best use, 
design, financing, and marketing of a commercial real estate project. 

UC Berkeley's 2001 NAIOP Team includes Aimee Einstein, MBA 02; Jonathan 
Fearn, Masters of City Planning 01; Chiendao Glasgow, Masters of Architecture 
01;Maria Iniguez, MBA 01; and Sara Williams, MBA 02. UC Berkeley's team won 
the competition last year bringing the decade-long battle with Stanford to a 
tie, five wins for each university. 

Proposals are judged by a nine-member jury of real estate professionals in 
the areas of development, finance, property management, brokerage, and local 
government. This year's site is on Mare Island, a former naval base in 
Vallejo, California. Final proposals are presented at an annual luncheon in 
May, with hundreds of NAIOP members in attendance. The winning team gets to 
keep the prized Golden Shovel (a close cousin of the Big Game Axe) for one 
year. 

Final presentations take place Thursday, May 3, beginning at 11:30 a.m., at 
the Olympic Club in San Francisco. Tickets are $30 for UC Berkeley faculty 
and students to attend the lunch and the presentation (this is a discounted 
price offered to faculty and students). There is no charge if you are just 
attending the presentation. 

 Bank of America Low Income Housing Challenge Sponsored by Bank of America, 
the BofA Low-Income Housing Challenge is a competition among several west 
coast graduate schools, where teams must create a low-income housing 
proposal. Each team must identify a viable site, gain community support, and 
then design, finance, and market an affordable housing project. A panel of 
professionals judges the projects. 

This year's team consists of Paul Correa, Masters of City Planning (MCP) 01; 
Alexandra Galovich, MBA 02; Shinichiro Ikeda, MCP 01; Christia Mulvey, MCP 
01; Bao-Tran Truong, MCP 01; and Madeleine Zayas-Mart, MCP/Masters of 
Architecture 02. Final presentations will be held May 4 at 9:30 a.m. at the 
Federal Reserve Building in San Francisco (location to be confirmed). Limited 
seating is available. Please contact Alex Galovich at 
galovich@haas.berkeley.edu for more information. 

HAAS EXPERTS ON THE CHALLENGES TO THE ECONOMY AT THE FACULTY ALUMNI COLLOQUIUM
 Four distinguished Haas faculty members will speak on different aspects of 
the current economic outlook during the afternoon sessions of the Faculty 
Alumni Colloquium on May 5. The event, which is free to all Haas students, 
faculty, and staff, brings noted experts on the energy crisis, antitrust 
issues, knowledge workers, and the California real estate market to Haas on a 
Saturday to share the current research in their areas. 

Speakers include: + Michael Katz on "Does the New Economy Need a New 
Antitrust?"

+ Ken Rosen on "The National and Bay Area Economic and Real Estate Outlook"

+ Severin Borenstein on "The California Electricity Crisis: Are Policymakers 
Learning the Right Lessons?"

+Homa Bahrami on "Managing Knowledge Workers: Perspectives from Silicon 
Valley"

Dean Tyson will begin the day with opening remarks. Keynote speaker Patricia 
Dunn, BA 75, global chief executive, Barclays Global Investors, will speak on 
"Investment Management in an Era of Individual Planning."

The colloquium is Saturday, May 5, 8:30 a.m. to 2:00 p.m. Reservations are 
required. If you have any questions please contact Haas School Alumni 
Relations or visit http://www.haas.berkeley.edu/alumni/.

HAAS CELEBRATES THE END OF THE YEAR
 Dean Tyson invites all Haas faculty, students, and staff to the annual Haas 
End-of-the-Year Party on Friday, May 4, 4:30 to 6:30 p.m., in the Haas School 
Courtyard and BankAmerica Forum. Please join your colleagues and peers for 
complimentary beer and barbecue to celebrate the end of another successful 
and eventful year at Haas.? 

This event is also to celebrate the:

* Cheit Awards for Excellence in Teaching (Undergraduate, MBA, Evening MBA, 
and Ph.D.) * Haas School Outstanding GSI Awards (Undergraduate and MBA) * 
Berkeley Campus Outstanding GSI Awards * MBA Service Awards * Hayase Award  * 
The results of the undergraduate Feed the Bear and the MBA Class of 1999 
Giving 101% campaigns and, * For the first time, the presentation of the 
outstanding staff awards.

GRADUATING MBA STUDENT DEBRIEF WITH DEAN TYSON
 The members of the MBA class of 2001 are invited to a debriefing hosted by 
Dean Laura D'Andrea Tyson on May 2, 12:30 to 2:00 p.m., in the Wells Fargo 
Room.

Class members are asked to bring ideas and suggestions for change, and also 
be prepared to talk about what they liked about their time at Haas. The goal 
of the session is to seek student opinions - positive and otherwise - of 
their Haas School experience. This debriefing is the second in what Tyson 
hopes will be an annual event to help the staff and faculty at Haas 
continually improve the academic offerings and student services in the MBA 
program.

FACULTY NEWS
PROFESSOR SHAPIRO GOES TO WASHINGTON Carl Shapiro, the Transamerica Professor 
of Business Strategy, will testify before the U.S. Senate this Wednesday, 
April 25, on the causes of high gasoline prices on the West Coast. 

HAAS IN THE NEWS
Six Haas students, Leah Fine, Astrid Maria Dahl, Sarita Jain, Irena 
Zakrajsek, Mark Barrett, and Karen Martell, had lunch with Tom Abate, a San 
Francisco Chronicle reporter to discuss the students' interest in 
biotechnology. The lunch conversation was written up in Abate's column. Read 
the full text at  
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/04/23/B
U139386.DTL.

The Business Plan Competition was mentioned in Wired News on April 23. Read 
the full text at http://www.wired.com/news/print/0,1294,43090,00.html.

Ken Rosen, the California State Professor of Real Estate and Urban Economics 
and chairman of the Fisher Center for Real Estate and Urban Economics, was 
quoted in The New York Times on April 23. In "New Economy: Amid Ruins, 
Bargain Hunting," Rosen commented that it is a challenge for the real estate 
market to respond to rapid changes in the economy. Read the full text at 
http://www.nytimes.com/2001/04/23/technology/23NECO.html.

David Levine, associate professor in the Economic Analysis and Policy Group 
and the Organizational Behavior Group, was quoted in the San Jose Mercury 
News on April 22. In the article, "Economic Fog Keeping Executives 
Uncertain," Levine commented that before the institution of fair disclosure 
rules, executives would talk down earnings to surprise the market. Read the 
full text at http://cgi.mercurycenter.com/premium/local/docs/visibility22.htm
.

Dean Laura Tyson was quoted in BusinessWeek on April 19 on the partnership 
between the two school's executive education arms that Stanford and Harvard 
are exploring. 

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business 
Administration and the director of the University of California Energy 
Institute was quoted on the California energy crisis in the San Antonio 
Express-News on April 22; the Dayton Daily News on April 18; the Pittsburgh 
Post-Gazette on April 18; the San Jose Mercury News on April 17 
http://cgi.mercurycenter.com/premium/local/docs/power041701.htm); and the Los 
Angeles Times on April 17 
http://www.latimes.com/news/state/20010417/t000032503.html).

Janet Yellen, the Eugene E. and Catherine M. Trefethen Professor of Business 
Administration, was quoted in the San Jose Mercury News on April 19 on the 
state of the economy. Read the full text of "Whether the Stock Market and the 
Economy are Really in Recovery in Hotly Debated," at  
http://cgi.mercurycenter.com/premium/front/docs/economy19.htm.

Rosen was also quoted in the Los Angeles Times on April 19 on the possible 
effect of the rate change on the economy. Read "Fed Trims Rates in Bold Move 
to Avoid Recession" at 
http://www.latimes.com/news/front/20010419/t000033165.html.

The Social Venture Competition was covered by Wired News on April 17. 
"Berkeley MBAs Harvest Wave Energy" was about the winners of this year's 
competition. Read the full text at 
http://www.wired.com/news/radio/0,1665,43086,00.html.

HAPPENING AT HAAS 
 SPECIAL LECTURE "The Brave New Business Cycle:? Where is the U.S. Economy 
Heading?" by William Dudley, managing director of Economic Research at 
Goldman Sachs Tuesday, April 24, 2001 ?5:00 p.m. to 6:30 p.m. Cheit Hall, 
room C230

 THE HAAS BIOTECH SPEAKER SERIES Martha Amram, Managing Director of the Real 
Options Center for Excellence, Navigant Consulting Tuesday, April 24, 2001 
6:30 p.m. Wells Fargo Room For more information, see 
http://groups.haas.berkeley.edu/haasbio/

 BUSINESS PLAN COMPETITION FINALS Wednesday, April 25, 2001 Reception 6:30 
p.m. to 7:00 p.m. Presentations and awards 7:00 p.m. to 9:30 p.m. Sibley 
Auditorium  ? Come cheer on the six finalists of this year's competition as 
they compete for? $90,000 in cash prizes, their place in UC Berkeley history, 
and a chance at founding the NEXT BIG THING. Keynote speaker Nick Sturiale, 
MBA 00, will document his own journey from winning the contest in 1999, to 
the recent acquisition of the firm he helped found, Timbre Technologies, for 
$138 million.? The event will conclude with a chance for your vote to be 
heard with a People's Choice Award ($5,000) given to the audience's favorite 
team.

MANAGEMENT OF TECHNOLOGY SPRING LECTURE  "Corporate Technology Ventures," by 
Max Schroech, Managing Director, Agilent Ventures Wednesday, April 25, 2001  
3:45 p.m. to 5:00 p.m.  Wells Fargo Room

UC BERKELEY ENTREPRENEURS FORUM  A Special Evening featuring the Lifetime 
Achievement Award: An Evening Honoring William R. Hambrecht Thursday, April 
26, 2001 6:30 p.m. Haas School of Business  Arthur Andersen Auditorium 
Speakers include Charles M. Geshcke and John Warnock of Adobe Systems; Larry 
Sonsini of Wilson Sonsini Goodrich & Rosati; Sanford R. Robertson of 
Francisco Partners; and David Morgenthaler of Morgenthaler Ventures. The 
Lifetime Achievement in Entrepreneurship and Innovation Award is presented 
annually by the Lester Center to recognize the accomplishments of those who 
make the San Francisco Bay Area the great entrepreneurial economy that it is 
and whose success inspires future generations by the example they set. Bill 
Hambrecht is being honored as the developer of the local investment banking 
community and the innovative approach to the IPO market he has introduced at 
WR Hambrecht+Co. 

Information:  For more information on the series, please visit our web site 
at http://www.haas.berkeley.edu/groups/lester/bef.html. If you wish to read 
more about this particular event, please go to  
http://www.haas.berkeley.edu/groups/lester/apr01.html.

 ANNUAL FACULTY DEBATE "Currency Unions in the new Millennium: After Europe, 
are Asia and Latin America next? Should they be?" with Richard Lyons and Andy 
Rose 4:00 p.m. Friday, April 27, 2001 Arthur Andersen Auditorium Moderator: 
Janet Yellen

 NINTH ANNUAL YOUTH VENTURE CAPITAL COMPETITION AT HAAS  Saturday, April 28, 
2001  8:00 a.m. to 1:00 p.m.  Wells Fargo Room  For more information on YEAH, 
visit www.haas.berkeley.edu/yeah. Please contact Ajuah Helton at 510-643-0923 
for more information.

 MANAGEMENT OF TECHNOLOGY SPRING LECTURE  "Wireless Technologies, 
Applications and Markets" by Arun Sarin, Former CEO, Airtouch Communications  
Wednesday, May 2, 2001  4:00 - 5:00 pm Cheit Hall Room C125 

SEMINARS 
OBIR SEMINAR  Alicia Boisnier and Didier Guillot, Ph.D. Candidates at the 
Haas School Wednesday, April 25, 2001  4:00 p.m. to 5:30 p.m.  Room F318, 
Haas School of Business  For more information, contact Charles Montague at 
montague@haas.berkeley.edu.

E.T. GRETHER MARKETING SEMINAR  Berkeley-Davis-Santa Clara-Stanford 
Colloquium  Thursday, April 26, 2001  2:00 p.m. to 7:00 p.m.  Room S480  For 
more information, contact Laura Gardner at lgardner@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP  "Do Property Rights Facilitate 
Intellectual Property Sales?" Dennis Yao, Wharton Thursday, April 26, 2001  
4:00 p.m. to 6:00 p.m.  Room C325, Cheit Hall  For more information, contact 
Serena Joe at joe@haas.berkeley.edu.

FINANCE SEMINAR  "Risks for the Long Run: A Potential Resolution of Asset 
Pricing Puzzles," by Amir Yaron, Univ. of Pennsylvania Thursday, April 26, 
2001  4:15 p.m. to 5:45 p.m.  Room C210, Cheit Hall  For more information, 
contact June Wong at june@haas.berkeley.edu.

REAL ESTATE SEMINAR  Dr. Gary Painter, University of Southern California 
Friday, April 27, 2001  11:00 a.m.  Room C250, Cheit Hall  For more 
information, contact Lynn Lobner at lyoung@haas.berkeley.edu.

ACCOUNTING SEMINAR  Thomas Hemmer Friday, April 27, 2001  4:00 p.m.  Room 
C325, Cheit Hall  For more information, contact Lorraine Seiji at 
seiji@haas.berkeley.edu.

OBIR SEMINAR  "Economic Sociology," by Don Palmer, UC Davis, Sociology  
Wednesday, May 2, 2001  4:00 p.m. to 5:30 p.m.  Room F318, Haas School of 
Business  For more information, contact Charles Montague at 
montague@haas.berkeley.edu.

ET GRETHER MARKETING SEMINAR  Vertical Relationships between Manufacturers 
and Retailers: An Empirical Analysis," by Sofia Berto Villas-Boas, UC 
Berkeley Thursday, May 3, 2001  3:30 p.m. to 5:00 p.m.  Room C250, Cheit 
Hall  For more information, contact Laura Gardner at 
lgardner@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP  "Sender or Receiver: Who Should Pay 
to Exchange Message?" by Mike Katz, UC Berkeley?  Thursday, May 3, 2001  4:00 
p.m. to 6:00 p.m.  Room C325, Cheit Hall  For more information, contact 
Serena Joe at joe@haas.berkeley.edu.

FINANCE SEMINAR  "Money, Interest Rates, and Exchange Rates With Endogenously 
Segmented Asset Maketers," by Andy Atkeson, UCLA Economics and Fernando 
Alvarez and Patrick J. Kehoe Thursday, May 3, 2001  4:15 p.m. to 5:45 p.m.  
Room 608-7 Evans Hall, UC Berkeley  For more information, contact June Wong 
at june@haas.berkeley.edu. 

REAL ESTATE SEMINAR "An Empirical Test of a Two Factor Mortgage Prepayment 
and Valuation Model: How Much do House Prices Matter?" by Nancy Wallace, UC 
Berkeley Friday, May 4, 2001 11:00 a.m. Room C250, Cheit Hall For more 
information, contact Lynn Lobner at lyoung@haas.berkeley.edu

 ALUMNI EVENTS
 East Bay Chapter Event  Homebuyer and Seller Workshop  Saturday, April 28, 
2001  10:00 a.m. to 1:00 p.m.  Arthur Anderson Auditorium, Haas School of 
Business  Cost: $7.50 pre-registration  $10 late/on-site registration  
Register by April 23 at http://www.acteva.com/go/eb-alumni  Or send a check 
payable to HAN East Bay to: Eliot Minor, 112 Shadowood Dr., Pleasant Hill, CA 
94523.  For more information, contact Eliot Minor at 
eliotminor@mindspring.com or 925-685-3487 

South Bay Chapter Speaker Dinner  "Forecasting Made Easy - Investing in 
Today's Dynamic Markets" by Ken Fisher, chairman and CEO of Fisher 
Investments, Forbes columnist, and investment expert  Wednesday, May 9, 2001  
6:00 p.m.-- networking/cash bar  6:30 p.m. -- dinner  7:30 p.m. -- speaker  
Four Points Sheraton, Sunnyvale  Cost: $40 pre-registered through May 3, $50 
after May 3 & at the door  Ken Fisher is best known for his prestigious 
Portfolio Strategy column in Forbes, where his 17 year tenure of high profile 
calls makes him the sixth longest running columnist in Forbes' 83 year 
history. In three of the last six years, his annual S&P 500 forecasts have 
been the most precisely accurate nationally published forecast from any 
source, including brokerage firms and periodicals.  To register by web: 
http://www.acteva.com/booking.cfm?binid=1&bevaID=13935  For more information 
call the South Bay Hotline at (408) 235-9363 or email Richard Falk at 
Richard.Falk@efi.com.

HAAS CELEBRATIONS  Birthdays  Hannah Yoshi, April 23

The Haas NewsWire respects the wishes of staff and faculty who would not like 
their birthdays announced. Please e-mail a request to have your birthday 
marked "do not announce" on the central birthday list to 
Haasnews@haas.berkeley.edu. 

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