INNOVA PURE WATER DISMISSES LAWSUIT AGAINST BRITA

OAKLAND, Calif., March 9, 2001 -- The Brita Products Company today announced 
that it has reached a settlement agreement with Innova Pure Water, Inc., and 
that Innova has dismissed its patent infringement lawsuit against Brita in 
which it claimed the water filter in the Brita Fill & Go(R) sports bottle 
infringed on one of Innova's patents. Under the terms of the settlement, 
Brita may continue to market the Brita Fill & Go(R) sports bottle under a 
newly issued Innova patent.

"We're pleased that this settlement opens the doors for Brita and Innova to 
establish a cooperative relationship and work productively together in the 
future," said Scott Weiss, vice president-general manager, Brita Products.

Innova Pure Water, Inc. (OTCBB: IPUR) is a developer and producer of consumer 
water treatment products. Innova currently markets its products through 
Culligan and other distributors.

The Brita Products Company is a wholly owned subsidiary of The Clorox 
Company. The Clorox Company (NYSE: CLX) (PSE: CLX) is a $4 billion, 
multinational manufacturer and marketer of household products and products 
for institutional markets.

Except for historical information, matters discussed above, including 
statements about future growth, profitability, costs or expectations, are 
forward-looking statements based on management's estimates, assumptions and 
projections. Important factors that could cause results to differ materially 
from management's expectations are described in "Forward-Looking Statements 
and Risk Factors" and "Management's Discussion and Analysis of Financial 
Condition and Results of Operation" in the company's SEC Form 10-K for the 
year ending June 30, 2000, as updated from time to time in the company's SEC 
filings. Those factors include, but are not limited to, marketplace 
conditions and events, the company's costs, risks inherent in litigation or 
international operations, the success of new products, integration of 
acquisitions, and environmental, regulatory and intellectual property matters.

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Media Contact
Kathryn Caulfield, Corporate Communications  (510) 271-7209



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