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Business & Investing 	
  <http://g-images.amazon.com/images/G/01/delivers/2_0/delivers-logo.gif>	Editor, Harry C. Edwards 	February 5, 2002	 
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With the Enron debacle dominating not just the business page, but the front page, it seems like a good opportunity to look at two recent books that speak to the problems of corporate accountability (or lack thereof), Corporate Irresponsibility <http://www.amazon.com/exec/obidos/ASIN/0300090234/ref=mk_del_256931_39> and The Divine Right of Capital <http://www.amazon.com/exec/obidos/ASIN/1576751252/ref=mk_del_256931_40>. Also, Joseph Badaracco's Leading Quietly <http://www.amazon.com/exec/obidos/ASIN/1578514878/ref=mk_del_256931_41> gets on my shortlist of candidates for best business book of the year. This is a leadership book that takes its cue not from the boardrooms of corporate America, but from the more mundane situations and decisions that most of us face in business every day. Also featured in this mailing is a list of the top 10 business books of 2001 as selected by the editors of Harvard Business Review <http://www.amazon.com/exec/obidos/ASIN/B00005U5EB/ref=mk_del_256931_42>.

We want to hear from you! What kind of business and investing books are you most interested in learning about? Send comments and suggestions about this mailing to business-comments@amazon.com <mailto:business-comments@amazon.com>. --Harry C. Edwards 

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New and Notable Business Books 	
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Leading Quietly <http://www.amazon.com/exec/obidos/ASIN/1578514878/ref=mk_del_256931_44>     Icon <http://g-images.amazon.com/images/G/01/icons/icon-books.gif>
by Joseph L. Badaracco 
Most books on business leadership tend to focus on the high-profile Fortune 500 types--the Jack Welches, the Bill Gateses, and the Michael Dells. According to Joseph Badaracco, however, this view of leadership is incredibly narrow because it ignores the fact that "the vast majority of problems calling for leadership are everyday situations" faced by managers up and down the corporate hierarchy. In Leading Quietly <http://www.amazon.com/exec/obidos/ASIN/1578514878/ref=mk_del_256931_45> Badaracco uses real-life examples to illustrate eight guidelines of what quiet leadership means. 

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Work 2.0: Rewriting the Contract <http://www.amazon.com/exec/obidos/ASIN/0738205699/ref=mk_del_256931_49>     Icon <http://g-images.amazon.com/images/G/01/icons/icon-books.gif>
by Bill Jensen 
Bill Jensen turns the tables on corporate management and asks, "Why should we work for you?" For Jensen, the answer goes way beyond compensation and benefits. In Work 2.0 <http://www.amazon.com/exec/obidos/ASIN/0738205699/ref=mk_del_256931_50>, he lays out a new contract based on the realization that in this networked and knowledge-based economy, employees are a company's number-one asset and its most important investor. 

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The Rule of Three: Surviving and Thriving in Competitive Markets <http://www.amazon.com/exec/obidos/ASIN/074320560x/ref=mk_del_256931_54>     Icon <http://g-images.amazon.com/images/G/01/icons/icon-books.gif>
by Jagdish Sheth, Rajendra Sisodia 
McDonald's, Burger King, and Wendy's; Bank of America, Chase Manhattan, and Bank One; American, United, and Delta. What do these companies have in common? In The Rule of Three <http://www.amazon.com/exec/obidos/ASIN/074320560X/ref=mk_del_256931_55> Jagdish Sheth and Rajendra Sisodia show why every market is dominated by three big players, and those companies who aren't specialists serving well-defined niches will either be swallowed up or destroyed. Here's a well-researched and original study of market dynamics that offers a new perspective on how markets really work.

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A Good Hard Kick in the Ass : Basic Training for Entrepreneurs <http://www.amazon.com/exec/obidos/ASIN/0609609505/ref=mk_del_256931_59>     Icon <http://g-images.amazon.com/images/G/01/icons/icon-books.gif>
by Rob Adams 
Rob Adams is not one to mince words. In A Good Hard Kick in the Ass <http://www.amazon.com/exec/obidos/ASIN/0609609505/ref=mk_del_256931_60> the Texas-based venture capitalist aims to smash the illusions and wishful thinking that drive so many entrepreneurs. The gist of Adams's book is this: building a successful business is not about great ideas; it's about execution of business fundamentals. 

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Harvard Business Review's Best Books of 2001 	
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<http://www.amazon.com/exec/obidos/ASIN/B00005U5EB/ref=mk_del_256931_682193893>The January issue of Harvard Business Review lists their favorite business books of 2001. It's an impressive selection that includes many Amazon.com business favorites (Good to Great <http://www.amazon.com/exec/obidos/ASIN/0066620996/ref=mk_del_256931_69>, Gonzo Marketing <http://www.amazon.com/exec/obidos/ASIN/0738204080/ref=mk_del_256931_70>) along with a few surprises (Empire Falls <http://www.amazon.com/exec/obidos/ASIN/0679432477/ref=mk_del_256931_71>). By the way, if you didn't know, Amazon.com makes it easy to subscribe to Harvard Business Review <http://www.amazon.com/exec/obidos/ASIN/B00005U5EB/ref=mk_del_256931_72> and other business publications. Check out this great selection of business magazines <http://www.amazon.com/exec/obidos/tg/browse/-/602320/ref=mk_del_256931_73>.

HBR's Top 10 Business Books of 2001:


Breaking Windows: How Bill Gates Fumbled the Future of Microsoft <http://www.amazon.com/exec/obidos/ASIN/0743203151/ref=mk_del_256931_74> by David Bank
Creative Destruction: Why Companies That Are Built to Last Underperform the Market--and How to Successfully Transform Them <http://www.amazon.com/exec/obidos/ASIN/0385501331/ref=mk_del_256931_75> by Richard Foster and Sarah Kaplan
Empire Falls <http://www.amazon.com/exec/obidos/ASIN/0679432477/ref=mk_del_256931_76> by Richard Russo
Gonzo Marketing: Winning Through Worst Practices <http://www.amazon.com/exec/obidos/ASIN/0738204080/ref=mk_del_256931_77> by Christopher Locke
Good to Great <http://www.amazon.com/exec/obidos/ASIN/0066620996/ref=mk_del_256931_78> by Jim Collins
In Good Company: How Social Capital Makes Organizations Work <http://www.amazon.com/exec/obidos/ASIN/087584913X/ref=mk_del_256931_79> by Don Cohen and Laurence Prusak
Nickel and Dimed: On (Not) Getting By in America <http://www.amazon.com/exec/obidos/ASIN/0805063889/ref=mk_del_256931_80> by Barbara Ehrenreich
Now, Discover Your Strengths <http://www.amazon.com/exec/obidos/ASIN/0743201140/ref=mk_del_256931_81> by Marcus Buckingham and Donald O. Clifton
Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation <http://www.amazon.com/exec/obidos/ASIN/0743212126/ref=mk_del_256931_82> by Robert I. Sutton
Will and Vision: How Latecomers Grow to Dominate Markets <http://www.amazon.com/exec/obidos/ASIN/007137549X/ref=mk_del_256931_83> by Gerard J. Tellis and Peter N. Golder



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In the Wake of Enron 	
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In the future, the Enron debacle may be seen as a fitting epitaph to the stock boom and bust of the last few years. Enron's maniacal focus on pumping up the bottom line to lift its stock price has left many investors wondering whether or not other companies have "Enroned" their financial results. For others, the Enron collapse is yet another confirmation of what's wrong with corporate America's preoccupation with enhancing shareholder value at the expense of social and ethical obligations. This selection of books not only considers the role of corporations, but offers help in evaluating what companies actually disclose about themselves and their business.

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Corporate Irresponsibility: America`s Newest Export <http://www.amazon.com/exec/obidos/ASIN/0300090234/ref=mk_del_256931_85>     Icon <http://g-images.amazon.com/images/G/01/icons/icon-books.gif>
by Lawrence E. Mitchell 
In Corporate Irresponsibility <http://www.amazon.com/exec/obidos/ASIN/0300090234/ref=mk_del_256931_86> Lawrence Mitchell believes that the focus on short-term results and the legal system that supports them have blinded companies from acting in responsible ways toward their employees, the environment, and the political system--ultimately undermining those companies' long-term survival. Mitchell's suggestions for reform include annual, rather than quarterly, earning reports; increasing incentives for long-term stockholding; and separating corporate management from stockholder pressure.

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The Divine Right of Capital: Dethroning the Corporate Aristocracy <http://www.amazon.com/exec/obidos/ASIN/1576751252/ref=mk_del_256931_90>     Icon <http://g-images.amazon.com/images/G/01/icons/icon-books.gif>
by Marjorie Kelly 
Marjorie Kelly takes a radical view of the modern corporation. She believes that the mandate to maximize shareholder returns has created an aristocracy in which shareholders own corporations, but "contribute very little, and take quite a lot." In her view, employees--who are responsible for creating the wealth of the corporation--don't receive a fair reward for their labor, and are in fact "not citizens of corporate society, but subjects" (something former Enron employees might identify with). While I doubt many corporate leaders will be lining up to support Kelly's call for a truly "democratic capitalist system," her views in the wake of the Enron case will surely get a second hearing.

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Do You Really Know the Stocks You Own?
<http://www.amazon.com/exec/obidos/ASIN/0471327069/ref=mk_del_256931_932193893>Worried that there might be an Enron lurking in your portfolio? Your best defense against such a prospect is to thoroughly understand the financial statements of the companies you invest in, and this list of guides can help you interpret those statements.

How to Read a Financial Report <http://www.amazon.com/exec/obidos/ASIN/0471327069/ref=mk_del_256931_94> by John A. Tracy
Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports <http://www.amazon.com/exec/obidos/ASIN/1564143414/ref=mk_del_256931_95> by Thomas Ittelson
The Guide to Understanding Financial Statements <http://www.amazon.com/exec/obidos/ASIN/007013197X/ref=mk_del_256931_96> by S.B. Costales and Geza Szurovy
How to Use Financial Statements <http://www.amazon.com/exec/obidos/ASIN/078630197X/ref=mk_del_256931_97> by James Bandler
Keys to Reading an Annual Report <http://www.amazon.com/exec/obidos/ASIN/0764113062/ref=mk_del_256931_98> by George Thomas Friedlob and Ralph E. Welton



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Business Bestsellers 	
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Books for management, marketing, human resources, product development, leadership, and more.

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Buck Up, Suck Up... and Come Back When You Foul Up <http://www.amazon.com/exec/obidos/ASIN/0743224221/ref=mk_del_256931_100> by James Carville and Paul Begala
Jack: Straight from the Gut <http://www.amazon.com/exec/obidos/ASIN/0446528382/ref=mk_del_256931_101> by Jack Welch
Good to Great: Why Some Companies Make the Leap... and Others Don't <http://www.amazon.com/exec/obidos/ASIN/0066620996/ref=mk_del_256931_102> by Jim Collins


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Personal Finance and Investing Bestsellers 	
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Books for investing in stocks, bonds, and mutual funds; personal finance; buying and selling a home; and more.

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Retire Young, Retire Rich <http://www.amazon.com/exec/obidos/ASIN/0446678430/ref=mk_del_256931_105> by Robert T. Kiyosaki
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not! <http://www.amazon.com/exec/obidos/ASIN/0446677450/ref=mk_del_256931_106> by Robert T. Kiyosaki
Investing in Real Estate <http://www.amazon.com/exec/obidos/ASIN/0471406589/ref=mk_del_256931_107> by Andrew McLean and Gary W. Eldred


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April 15 Is Sooner Than You Think 	
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Help for Small Business 	
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Hit the Books 	
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by Intuit 
Find all the tools you need to manage your business finances with QuickBooks Premier 2002 <http://www.amazon.com/exec/obidos/ASIN/B00005S8HU/ref=mk_del_256931_118>. This sophisticated suite includes new, comprehensive reports and analyses, advanced accounting features, and remote access capabilities. Read more <http://www.amazon.com/exec/obidos/ASIN/B00005S8HU/ref=mk_del_256931_119>

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<http://www.amazon.com/exec/obidos/ASIN/0471410144/ref=mk_del_256931_124>New books at great prices. Hurry, though, supplies are limited. 


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<http://www.amazon.com/exec/obidos/tg/used/-/0743201140/ref=mk_del_256931_133>Attention, budget-minded book fans: discover used business books at great prices by visiting Used Books <http://www.amazon.com/exec/obidos/tg/browse/-/833858/ref=mk_del_256931_134>. Great deals are added daily, but hurry--used copies may be limited!


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