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E Source teleconferences on retail markets and industry restructuring
Join us for two informative teleconferences designed to help you respond to highly volatile retail energy markets and shifting corporate imperatives. 
Please forward this e-mail to colleagues in other departments who might be interested in participating. Sign up by replying to this e-mail with the appropriate information completed below.

"Creating a Vibrant Retail Electricity Market" 
Tuesday, October 30, 2001, at 10 am (MST), 12 noon (EST)
What key findings have marketing practitioners and restructuring architects gleaned from retail energy markets that have opened to date? If currently closed markets are to open successfully, what critical elements must be in place? Which stumbling blocks need to be removed? E Source has convened a panel of experienced players to distill what can be learned from recently opened markets and offer advice for incorporating these lessons into your strategic and marketing planning. The panel will include:
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Karen O'Neill, Vice President of New Markets, Green Mountain Energy
 
 
 
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John Hanger, CEO of Penn Future and former Commissioner with the Pennsylvania Public Utility Commission
 
 
 
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Joe Douglas, Marketing Manager with npower direct, one of the largest retail energy suppliers in the United Kingdom
 
 
 

"Is it Possible to Restructure Retail Electric Markets?"
Tuesday, November 6, 2001, at 10 am (MST), 12 Noon (EST)
The catastrophic failure of California's restructuring efforts, coupled with extremely low switching rates in overseas and various U.S. state markets, raises anew the debate over whether it is even possible to restructure retail electric markets. Is there something fundamentally different about electric markets that render them impossible to open? Over the past quarter-century, numerous once-regulated industries, such as financial services, airlines, and telecommunications, have been successfully restructured. Why is electricity an outlier? Will it change?
Two distinguished industry analysts, Ken Malloy, CEO of the Center for the Advancement of Energy Markets and publisher of the RED Index, and Dr. Mark Cooper, Director of Research for Consumer Federation of America, will debate two interrelated propositions: 
1. All retail customers should be required to choose a new energy supplier.
2. Non-commodity products--such as demand-side management, distributed generation, green power, and combined heat and power--will penetrate faster and more deeply in open retail markets than they would under the continuation of traditional regulation.

To Register
Registration fee is $50 for each dial-in connection for companies that are not members of E Source. To register, contact our customer response team at 800-424-2908 or 720-548-5700. Or complete the form below and e-mail it to:custserv@ftenergy.com <mailto:custserv@ftenergy.com>.
To register via this e-mail, please hit the "reply" button in your e-mail program, and then type an "X" next to the title of the teleconference(s) you wish to attend.
Yes, I'd like to register for the teleconferences selected below:
_____"How to Create a Vibrant Retail Energy Market"
When: Tuesday, Oct. 30, 2001, at 10 am (Mountain), 12 noon (Eastern)
_____"Can Retail Electric Markets be Restructured?"
When: Tuesday, Nov. 6, 2001, at 10 am (Mountain), 12 noon (Eastern)
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Recordings Available
If your schedule does not allow you to participate in these events, a compact disc recording of each teleconference will be available for purchase within one week of each event. Please contact our customer response team at 720-548-5700 for more information.
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