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C L I C K Z   T O D A Y
Wednesday, December 13 2000

The Internet's Leading Resource      http://www.clickz.com/
for Doing Business Online___________________________________


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-------------------------- T A B L E   O F   C O N T E N T S

<> Building a Successful Business in 2001
by Sean Carton
http://clickz.com/cgi-bin/gt/article.html?article=3013

<> Making the Rich Media Rounds(in 3D
by Bill McCloskey
http://clickz.com/cgi-bin/gt/article.html?article=3011

<> Numbers in the News
by Geoffrey Ramsey
http://clickz.com/cgi-bin/gt/article.html?article=3010

<> Advertising for Low-Commitment Conversions
by Adam Posman
http://clickz.com/cgi-bin/gt/article.html?article=3018

<> Navigating the Holiday Party Scene
by Peter Kaufman
http://clickz.com/cgi-bin/gt/article.html?article=3016

<> Accessibility Can Pay Off
by Marcia Yudkin
http://clickz.com/cgi-bin/gt/article.html?article=3000

<> Ride the Email Wave
by Scot Wingo
http://clickz.com/cgi-bin/gt/article.html?article=3007

<> Are We Really Surprised?
by Dana Blankenhorn
http://clickz.com/cgi-bin/gt/article.html?article=3012

<> At Issue in the Forum Today
by  ClickZ Forum
http://clickz.com/cgi-bin/gt/article.html?article=3019


------------------------------------------------------ T O C

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_____________________________T H E   L E A D I N G   E D G E
____________________________________sponsored by Coremetrics
_______________________________________s e a n   c a r t o n


Building a Successful Business in 2001

Dot-coms are becoming dot-bombs at Internet speed. Building
a business for the long term is the same today as it ever
was. Sean offers eight things to consider for your 2001
business strategy.

http://clickz.com/cgi-bin/gt/article.html?article=3013



__________________________________________R I C H  M E D I A
______________________________________sponsored by Solbright
_________________________________b i l l   m c c l o s k e y


Making the Rich Media Rounds(in 3D

Who says you need fancy office space to produce great rich
media technology? If the web had gone the way it was
supposed to go, we'd be looking at content in 3D.

http://clickz.com/cgi-bin/gt/article.html?article=3011


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Target IT Pros at TechRepublic

TechRepublic is fast becoming the premier web site for IT
gurus. We provide engaging technical content, community
interaction, and because we're partners with Gartner, we can
deliver an IT audience like no other site on the Internet.
Reach IT pros where IT pros go to connect. See our media kit
at http://www.techrepublic.com/mediakit/mediakit.jhtml.

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_____________________________e M A R K E T E R   e S T A T S
_______________________________g e o f f r e y   r a m s e y


Numbers in the News

M-banking big in Western Europe. Global youth rockin' online
downloads. Latin America's future wireless Internet boom.
E-retail in the United States. Productivity of IT employees.
Online privacy in Japan. Move over, PCs, here come online
appliances. E-procurement for midsized firms.

http://clickz.com/cgi-bin/gt/article.html?article=3010


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IF you want to reach B2B buyers THEN GOTO techies.com

Think tech professionals only go online to swap code? 76% of
our 650,000 members influence the purchase of their
companies' computer products and services -- ranging from
desktop PCs to servers If you'd like to get to know this
audience even better, place your ad at techies.com, their
favorite tech career site. For a media kit, go to
http://advertising.techies.com/clickz/index.html.

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_________________A G E N C Y  M E D I A  S T R A T E G I E S
_______________________________________a d a m   p o s m a n


Advertising for Low-Commitment Conversions

Every advertiser has an ultimate conversion goal. But
different conversions require different levels of
commitment. After all, few would buy a big-ticket item as
casually as they'd buy a CD. Say you're seeking low-
commitment conversions -- what tactics should you use?

http://clickz.com/cgi-bin/gt/article.html?article=3018


_________________T H E  C R E A T I V E  S T R A T E G I S T
___________________________________p e t e r   k a u f m a n


Navigating the Holiday Party Scene

December is party time in the ad business. But all the
year's great work can be undone with one drunken rendition
of "Louie, Louie" at the office party. Peter offers some
tips for getting through the holidays with grace.

http://clickz.com/cgi-bin/gt/article.html?article=3016


______________N O -  M O N E Y - D O W N   M I N D S H A R E
___________________________________m a r c i a   y u d k i n


Accessibility Can Pay Off

Garden.com, Furniture.com, boo.com... If they couldn't hang
on, what chance does the underfunded upstart stand? Well,
sometimes smaller is better. Marcia's here with another
no-cost strategy that's perfect for the smallest of small
online operations.

http://clickz.com/cgi-bin/gt/article.html?article=3000


___A F F I L I A T E  M A R K E T I N G  C O M M E N T A R Y
_________________________________________s c o t   w i n g o


Ride the Email Wave

Find out why so many affiliate programs turn to email
marketing as a solution to effectively leverage their
programs and succeed.

http://clickz.com/cgi-bin/gt/article.html?article=3007


_____________________________e B U S I N E S S   R E P O R T
_____________________________d a n a   b l a n k e n h o r n


Are We Really Surprised?


If you want to know why the PC business is in the toilet,
look in the mirror. And look to the Internet. Are we really
surprised by what's happened?

http://clickz.com/cgi-bin/gt/article.html?article=3012


_____________________________________C L I C K Z   F O R U M
____________________________________sponsored by DoubleClick



At Issue in the Forum Today

Perhaps the Internet is not the best medium from which to
make money. Good domain names are still available for those
willing to look for them. The Internet can offer a high
level of customer interaction.

http://clickzforum.com/


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_______________________________________________________
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Founded in 1997 and headquartered in Andover, MA, The
ClickZ Network (http://www.clickz.com/) is a compendium of
resources and advice for helping online marketers do their
jobs more effectively. The Network culls the experiences of
more than 70 contributors to deliver articles each week full
of practical information about online marketing and
e-commerce. ClickZ reaches more than 80,000 subscribers
each business day through e-mail and the Web.


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CEO / Publisher


Copyright 2000 ClickZ, Inc.           http://www.ClickZ.com/

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