Dear Alumni,

Please see opportunity for a Manager of Marketing Research 
with Direc TV in El Segundo, CA.  Interested candidates 
should respond to Jeff Zabludoff to apply or for additional
information.  Contact information is listed following job 
description.

Thank you. 

--------------------------------------
Manager- Market Research
DIRECTV Marketing Research and Competitive Intelligence


Company Profile

DIRECTV, Inc. is the nation's leading digital television 
entertainment service.  Founded in 1990 as a unit of Hughes
Electronics Corporation, the DIRECTV? service was 
introduced to the public in June 1994.  In it's first two 
years, the DIRECTV System--an 18" satellite dish, set top 
digital receiver and remote control--became the fastest 
selling consumer electronics product introduction in U.S. 
history, surpassing the VCR and CD player.

DIRECTV has continued to grow at a record pace.  Including 
the acquisitions of U.S. Satellite Broadcasting (USSB) and 
PRIMESTAR in 1999, DIRECTV has already grown to over 10 
million subscribers and become the third largest 
programming provider in the U.S.

>From the start, DIRECTV has been an innovator and 
technological leader.  With the utilization of a growing 
fleet of high-powered satellites in stationary orbit above 
North America, DIRECTV is the first entertainment service 
to deliver multi-channel, digital video and audio 
programming to an 18-inch satellite dish.  With over 225 
channels, 31 music channels, sports, movie and 
entertainment packages, special events and near video 
on-demand pay-per-view broadcasts, DIRECTV? programming is 
varied and wide.  In addition, the DIRECTV PARA TODOS? 
service was launched in October 1999, which provides 
Spanish and English programming developed for the US-based 
multi-generation Hispanic households.

DIRECTV continues to break new ground.  With strategic 
partnerships and equity investments in other entertainment,
Internet and multi-media leaders, DIRECTV is creating the 
future of home entertainment today.  By aligning with such 
companies as AOL, TiVo, XM Satellite Radio and Wink, new 
products and services will be launched in the coming months
and years that will lead the way into interactive 
television and home entertainment and services.
  



DIRECTV and DIRECTV PARA TODOS are trademarks of DIRECTV, 
Inc., a unit of Hughes Electronics Corporation, the world's
leading provider of satellite and wireless systems and 
services.  Hughes Electronics, a unit of General Motors 
Corporation, is traded on the NYSE as General Motors Class 
H (GMH).  DIRECTV can be found on the World Wide Web at 
WWW.DIRECTV.COM.  



Position Description

As a key member of the Corporate Marketing Research team, 
this position is responsible for the full lifecycle 
development, implementation and management of 
consumer-based quantitative and qualitative market research
projects.  Reporting directly to the Senior Director of 
Marketing Research and Competitive Intelligence, this 
position will focus on several critical areas, including 
marketing, sales, loyalty/retention and customer service. 
Specific responsibilities include:

? Developing, implementing and managing multiple 
consumer-based quantitative and qualitative marketing 
research studies including methodology selection, sampling,
questioner design, focus groups, data collection, 
tabulation, analysis and final report development and 
recommendations.   

? Create and conduct presentations to executives and other 
key management staff based on findings and analysis from 
the marketing research studies.

? Partner with, advise, consult to, guide and work closely 
with internal client departments to develop and implement 
marketing research strategies and make recommendations.

? Select and manage vendors and other external resources 
that will provide marketing research services.  

? Collaborate with other Marketing Research team members to
assist with projects and provide additional support.

  



Requirements

? At least five years of consumer-oriented full lifecycle, 
large-scale, high-volume primary market research experience
at a marketing research firm and/or corporate marketing 
research department .

? A thorough and detailed knowledge and background in 
marketing research statistical and multi-variance analysis,
questionnaire and sampling design, focus group management, 
report creation and developing and conducting 
executive-level presentations.

? At least two years of marketing research project 
management experience including with client relationships 
and managing outside vendors and other resources.

? Previous experience in the DBS, cable, programming or 
entertainment industries is preferred.

? Bachelor's Degree in Social Sciences, Mathematics or 
equivalent is highly desirable.  An MBA or related graduate
degree is preferred.



For further information, contact:

Jeff Zabludoff					        
DIRECTV
Phone:  (310) 964-5505				        
2230 East Imperial Highway
E-Mail:  jzabludoff@directv.com			        
El Segundo, CA  90245


_________________________________________________
MBA Career Management Center
The Anderson School at UCLA
Entrepreneurs Hall, C201
Phone: (310) 825-3325
Email: career.management.center@anderson.ucla.edu
Web: http://www.anderson.ucla.edu