Hello Vince--- Have a request for you. We're preparing our Annual End of Year Issue this week and wanted to ask for your participation. The issue is a sort of combo issue merging all of our publications (The Desk, The Risk Desk, New Power Exec and The Bandwidth Desk), and takes a look at trends, review of the year in about 20 categories (tech, policy, VC stuff, market trends, credit, strategies, risk, book reviews, weather) and of course a look ahead. Most of the submitted pieces we run are in the form of commentaries on specific topics -- we're trying to stay away from the usual broad, mushy stuff you read about this time of the year -- translation, we're looking for a detailed view of things -- open with a short take on key bits that occurred this year, how it may have altered the course of the market or a particular sector (why or why not with details) and finally what's ahead. The general formula works well we've found; we expect the issue to be at least 40 pages this year. I'm sure you remember the drill from last year. Anyhow, back to you. What I'm looking for is this -- the fall of the Big E has certainly put more focus on better risk management -- great, but what does that really mean? Consider some of the commentaries or interviews you're run in the past on the strategy/tactics side, and rethink the juicy bits. What have we (the traded markets, or retail for that matter) not yeat fully learned or embraced? Do you think next year will see an altogether different power market? Why or why not. Specific changes in your space? Each year for the past 5 years, there has been one big event that has seemingly changed the way we do or think about things. What will this year mean to 2002? Whether in terms of systems, credit, ops, venture investment, risk management, marketing, managing the book, whatever. The key in this, is detail and specifics. What's it going to take to get people to play smarter? Need about 1000 words (more or less, your call), which you can probably do over cheerios in the morning. The deadline is Dec. 18. We'll be spinning out the issue to about 5,000 people, so the exposure should be very good for you--we'll include contact names and numbers etc. If this is doable, please let me know asap. Otherwise, hope you and the fam is well, hey -- don't be such a stranger for Gods sake. Again, Dec. 18 deadline.
Best,
John
John Sodergreen
Editor-in-Chief
Scudder Publishing Group, LLC
ph: 410/923-0688
fax: 410/923-0667
johns@scudderpublishing.com
The Desk, The Risk Desk, Power Executive
The Bandwidth Desk, Energy eBusiness