'the power generation industry is entering the 21st century buffeted by 
sweeping changes, driven by deregulation, technological improvements and 
increasingly pressing environmental issues'          Financial Times,June 20, 
2000
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Whether it's developing a national capability in the evolving energy market, 
pursuing strategies for electricity trading and risk management, or creating 
shareholder value by further restructuring to suit the market, companies 
across the energy sector are striving to find the winning strategic direction 
to place them ahead of the rest.

How are companies handling the increasing split between asset and retailing 
functions; risk management and the current regulatory model in light of 
industry needs and new developments in generation and transmission systems?  
What are the best ways to increase operational efficiency and effectiveness?

How is the current regulatory regime for the energy sector contributing to 
further reform and competition across the utilities industries?  What does 
this mean for the industry and its expectations, and what needs to be taken 
into account to ensure continued user/consumer benefit?  The energy sector is 
facing key challenges further complicated by the need to strike that balance 
between encouraging new investment and allowing access to core facilities by 
new entrants.  What are the most pressing areas of reform that need to be 
addressed?

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Creating the digital utility
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The impact of the digital economy on the utilities industry has broad and 
profound implications.  Where is e-technology taking the utilities industry 
and where do things stand regarding telecommunications convergence with other 
utilities?  Can the global utilities experiment deliver its promise or are we 
facing a whole new set of challenges?  What management strategies will work 
best in this environment and where will companies find their core business?

These are the sorts of issues that need to be considered as companies 
reassess their roles and positions in the market.


'The immediate challenge facing power utilties in Australia is to become 
expert in customer service'                      Business Review Weekly, July 
21, 2000


With remarkable developments in the energy sector, the customer habit is also 
changing.  What exactly does CRM encompass now, and just how do you managing 
the increasingly complex interface with customers?  Do you need a complete 
view of the customer 24/7?

The challenge of meeting greenhouse obligations just seem to get larger and 
larger.  The energy industry needs to implement real changes in order to make 
the transition to a more significant reliance on sustainable renewables.  But 
what sort of vision is required, where do we need to be going, and what will 
it take to transform vision into action?  It's a huge task, with enormous 
implications for Australian energy companies.   Further, the changing 
industry realities are creating a lot of attention for gas-on-gas, and 
gas-on-electricity competition.  How will this sector develop and how will 
companies respond?  And what are the subsequent implications for greenhouse 
strategies?

And given the focus on the customer these days, how does the customer feel 
about renewable energy?  Energy retailers have the dual challenge of meeting 
the increasing demand for renewable energy while also increasing the 'buy-in' 
from others where demand is not so high.  But it's not just about selling 
renewables - it's also about harnessing cost-recovery strategies to recoup 
the cost of supplying renewables in the first place.

The 12th Annual National Power Conference is Australia's premier annual 
gathering for the electricity industry and provides an unequalled forum for 
information, discussion, business development and networking. The event will 
focus and will provide answers on all of the concerns outlined above.

The event is taking place from July 24 ) 26 2001 at the Melbourne Convention 
Centre, Melbourne, Australia.

For more information contact Johanna Bayliss at
Tel: 61 2 9210 5725
Email: johanna.bayliss@terrapinn.com
or for immediate registration visit 
Web:http://www.utilicon.com.au/utilicon_au_2001/home_page.htm
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