Hi again,

	Some of you have been kind enough to supply me with information that can be used for the strategic plan (I am writing for Duffie).

	To assist you in gathering further information, it was suggested that I forward a preliminary outline of this strategic plan to your attention. 


Thanks in advance for your assistance,
Iris





Table of Contents

Executive Summary	
Highlights
	
Introduction	
What is Enron Credit?	
What is the business plan?	
What are the products planned?	
Current status: what we currently trade, how we price.	
What new models we need to achieve goals.	
What attempts are being made internally and what external commercial sources are available.	

SWOT Analysis	
Strengths	
Weakness	
Opportunities	
Threats	

Pricing Approach	
A diagram illustrating how various models are tied together for the overall objective of coming up with final CDS and DBS pricing.	
Brief description of each model shown in the diagram.	

Public Firm versus Private Firm	
What we have as first cut for modeling primarily public firms.	
Our understanding on public versus private firms' credit risk characteristics, data availability and possible modeling approaches.	
Our proposed approach/plan towards development of private firm model, including comparative analysis, model development, etc..

Portfolio Level Business Feasibility Analysis	
Accounting Breakeven Analysis	
Portfolio Theory	

Alternative (Short term) Measures	
KMV' Private Firm  Model	
Moody's RiskCalc Model for Private Firms	
Comparison of KMV vs Moody's Private Firm model 	

Future Strategy	
Development of private firm pricing models (short- and long- tenor models0	
Completion of Parent/Subsidiary Model 	
Risk Management Model for ECT Business	

References