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NEW RESEARCH AT WWW.FORRESTER.COM -- 1/4/2002
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Tactical And Strategic Balance Is Key To Online Success

Forrester's Leadership Forum Europe delivers the insight you need to use
the Net to lower costs today while keeping an eye on new technologies
for future profit. Keynote speakers include:

     Philip Bates, Managing Director, Bluesocket
     Dana Cuffe, CIO, Egg
     Mark Elliott, General Manager - EMEA, IBM
     Robert Jewell, CEO, Altio
     Dr. Lars Kreul, President, Wingcast Europe
     Dirk Kronemeyer, Director E-Development, KLM Royal Dutch Airlines
     Dr. Ralph Meyfarth, President and CEO, lesswire
     Jean-Francois Pontal, CEO, Orange
     Arturo Colantuoni Sanvenero, Director - Integrated Home Solutions,
     Whirlpool Europe
     Colin Webb, VP eBusiness, Unilever

Forrester's Leadership Forum Europe
Seizing Europe's Online Potential: Today And In The Future
April 9-10, 2002
Hotel Okura, Amsterdam

For more information or to take advantage of our early registration
offer call our Events Hotline on +31 20 305 4848 or visit us at
http://www.forrester.com/Events/Overview/0,5158,458,00.html

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NEW Strategy Research: 6 Reports, 8 Briefs
NEW Technographics(R) Research: 1 Data Snapshot
NEW TechRankings(TM) Research: 1 TechInsight

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STRATEGY RESEARCH

Big Banks Dominate iDTV - Report
Benjamin Ensor, December 2001
Related to: Financial Services UK Market Focus; UK Internet Commerce;
UK On-line Finance
http://www.forrester.com/ER/Research/Report/0,1338,11725,00.html

     Leading financial firms rushed to pioneer iDTV in the UK -- but
     low uptake and tech limitations prevent short-term ROI. Big banks
     will outlast rivals by combining interactive advertising with
     walled-garden services.

Managing Auto's Demand Chain - Report
Baba Shetty, December 2001
Related to: Automotive Market Focus
http://www.forrester.com/ER/Research/Report/0,1338,12211,00.html

     Auto demand chain costs devastate OEM and dealer profits. By
     2003, leading OEMs will unveil second-generation locate-to-order
     systems -- not to sell online, but to dramatically reduce demand
     chain costs.

Rehabilitating B2B Content - Report
John P. Dalton, December 2001
Related to: Site Technology Market Focus; Corporate Technology;
Internet Commerce; Applications, Development, & Data; Business
Trade On-line; Healthcare On-line; On-line Retail; Commerce Technology
http://www.forrester.com/ER/Research/Report/0,1338,11183,00.html

     Sell-side firms struggle with complex -- and expensive -- content
     management challenges. To succeed, firms must either master
     application integration and content classification or find a hosted
     solutions provider.

Reinventing Technology Management - Report
Sharon L. Botwinik, December 2001
Related to: Technology Leadership Core Skill; Corporate
Technology; IT Leadership; European Corporate Technologies;
IT Organizations & Budgets
http://www.forrester.com/ER/Research/Report/0,1338,11984,00.html

     Today's stand-alone IT can't manage externally sourced and
     business-owned technology. To thrive, firms will adopt exT
     structures to manage and deliver technology that drives measurable
     business value.

Specialize Your Site's Search - Report
Kyle Johnson, December 2001
Related to: Site Technology Market Focus; Corporate Technology;
Internet Commerce; Applications, Development, & Data; Business
Trade On-line; New Media; On-line Financial Services; On-line Retail;
Commerce Technology; Site Design & Management
http://www.forrester.com/ER/Research/Report/0,1338,13322,00.html

     Site managers struggle to bring the quality of search in line
     with rising expectations. Questing for all-in-one search doesn't
     help -- firms must optimize engines to help users locate products
     or get help or find documents.

The Secret To Device Success - Report
Bruce Kasrel, December 2001
Related to: Media Market Focus
http://www.forrester.com/ER/Research/Report/0,1338,13493,00.html

     Device makers should: 1) focus on a common, cumbersome behavior,
     and 2) maximize usability, not technology. These criteria give PC
     makers an edge in new devices.

Lessons From Bankinter's Unique Aggregation Play - Brief
Benjamin Ensor, January 2, 2002
Related to: Financial Services Europe Market Focus; European Internet
Commerce; European On-line Finance
http://www.forrester.com/ER/Research/Brief/0,1317,14221,00.html

Device Review: Digital Cameras Need PC Integration - Brief
Bruce Kasrel, December 31, 2001
Related to: Media Market Focus; Internet Commerce; New Media;
Consumer Technology; Future Of TV & Entertainment
http://www.forrester.com/ER/Research/Brief/0,1317,14076,00.html

Device Review: MP3s Must Improve Usability - Brief
Bruce Kasrel, December 31, 2001
Related to: Media Market Focus; Internet Commerce; New Media;
Consumer Technology; Future Of TV & Entertainment
http://www.forrester.com/ER/Research/Brief/0,1317,14077,00.html

Device Review: Media Terminals Are Mute For Now - Brief
Bruce Kasrel, December 31, 2001
Related to: Media Market Focus; Internet Commerce; New Media;
Consumer Technology; Future Of TV & Entertainment
http://www.forrester.com/ER/Research/Brief/0,1317,14079,00.html

Device Review: PDAs Must Innovate To Stand Out - Brief
Bruce Kasrel, December 31, 2001
Related to: Media Market Focus; Internet Commerce; New Media;
On-line Financial Services; On-line Retail; Consumer Technology
http://www.forrester.com/ER/Research/Brief/0,1317,14078,00.html

2002: Year Of Apparel Supply Chain Collaboration - Brief
Evie Black Dykema, December 28, 2001
Related to: Retail Market Focus; Internet Commerce; New Media;
On-line Financial Services; On-line Retail; Branding & Advertising
On-line; Future of Customer Service
http://www.forrester.com/ER/Research/Brief/0,1317,14233,00.html

Tech Opportunities Persist Despite Hard-Hit Budgets - Brief
Sharon L. Botwinik, December 28, 2001
Related to: Technology Leadership Core Skill; Corporate Technology;
IT Leadership; IT Organizations & Budgets
http://www.forrester.com/ER/Research/Brief/0,1317,14216,00.html

Which Industries Will Adopt Web Services? - Brief
Simon Yates, December 28, 2001
Related to: B2B Market Focus; Internet Commerce; Business Trade
On-line; Healthcare On-line
http://www.forrester.com/ER/Research/Brief/0,1317,14220,00.html

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TECHNOGRAPHICS RESEARCH

Some Folks Just Say "No" To Online Buying - Data Snapshot
Steve Yonish, December 31, 2001
Related to: Benchmark North America;  Technographics North America;
Technographics Benchmark Research; Technographics Consumer Technology;
Technographics Personal Finance; Technographics Retail & Media;
Technographics Travel; Technographics Young Consumers
http://www.forrester.com/ER/Research/DataSnapshot/0,1317,14089,00.html

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TECHRANKINGS RESEARCH

Marketing Software's Best Days Are Still To Come - TechInsight
Eric Schmitt, January 2, 2002
Related to: Marketing Automation Application TechRankings
http://www.forrester.com/ER/Research/TechInsight/0,4109,14215,00.html

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