simonize (SY-muh-nyz) verb tr.

   To shine or polish to a high sheen, especially with wax.

[After Simoniz, a trademark.]

   "As they polish the block and simonize the table, the block will go
   progressively farther ...."
   Leon Lederman, Blackboard bungle, The Sciences, Jan 2, 1995.

This week's theme: brand names that have entered the dictionary.

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Brain: an apparatus with which we think we think. -Ambrose Bierce (1842-1914)
[The Devil's Dictionary]

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Pronunciation:
http://wordsmith.org/words/simonize.wav
http://wordsmith.org/words/simonize.ram