The Independent Power Producers of New York (IPPNY) Launches Five-Point Energy Solutions Program 

Sunday, July 1, 2001
All press materials are released to PR Newswire on an embargoed basis for release on Monday morning at 11:00 am EST.

Monday, July 2, 2001
8:00 am 
SSK (PR Firm) team meets to go over procedures for the day

9:00 am
IPPNY submits to the New York Times a letter from Gavin Donohue, Executive Director of IPPNY,  in response to Paul Krugman's oped from last week

9:00 am
SSK will conduct direct, targeted press outreach to a priority list of downstate reporters giving them a heads up about the fact that IPPNY will be issuing a release about Gavin Donohue's availability for comment on the Clinton/Schumer energy roundtable. Eric Durr, IPPNY's Communications Director, is the contact for all press inquiries.

9:30 am to 11:30 am
Hillary Clinton, Chuck Schumer, Elliot Spitzer, Sheldon Silver Energy Roundtable in NYC

11:00 am
IPPNY press kit going on the wires to all targeted reporters.  
Gavin Donohue conducts press conference in Albany, NY with capitol press pool to unveil the IPPNY Energy Solutions Plan.

11:30 - 
Immediately following the IPPNY press conference, Eric Durr will begin fielding calls, as appropriate, and SSK will be available throughout the day for support on strategy and response to press inquiries.

7:00 pm
Janel is sipping cocktails on the beach in Playa del Carmen (isn't my timing for a vacation just perfect)!

All of the materials are attached (although my version of the Q&A has funky formatting).
If you have any questions, or if something comes up and you need to speak to someone about the PR effort, please feel free to contact SSK while I'm on vacation.  Jonathan Kopp is the lead on our account and can be reached at 212-419-3355 or at jkopp@ssk.com