Participated in a conference call yesterday on SDG&E's market facilitation 
proposal.  They would like to have a direct mail piece for commercial and 
industrial customers.  The attached summary indicates some proposed timelines 
and messages.  The cost of this (somewhere around $100,000) would be shared 
by participating ESPs.   The following companies participated in the call:  
NewEnergy, AMDAX, Dynegy, Strategic Energy, Tenderland.

Based on our discussion the other day, I made the following recommendations, 
which were incorporated into the summary:

1.  Further segmentation of the C&I group (currently at 20 kW and above, 
proposed 100 kW and above)
2.  That SDG&E indicate support for customers choosing alternate provider.
3.  Clearly indicate that this offer is for business customers only.

We will have multiple opportunities for comments on layout and message 
content.  We must decide by October 16 whether we are in or out, and at that 
point submit our "offer" or description of service (fixed price through...).  
They would like a graphics quality logo by end of the week if possible.

I will, of course, circulate copy when available.

Please let me know concerns about this e-mail or participation in this 
program asap.  Thanks.

Mona
  
---------------------- Forwarded by Mona L Petrochko/SFO/EES on 09/20/2000 
06:24 PM ---------------------------


"Patterson, Allison" <APatterson@SDGE.com> on 09/20/2000 06:07:35 PM
To: "'bchen@newenergy.com'" <bchen@newenergy.com>, "'aweller@sel.com'" 
<aweller@sel.com>, "'lmiles@amdax.com'" <lmiles@amdax.com>, 
"'mpetroch@enron.com'" <mpetroch@enron.com>, "'athomas@newenergy.com'" 
<athomas@newenergy.com>, "'tjon@dynegy.com'" <tjon@dynegy.com>, 
"'ken@tenderland.com'" <ken@tenderland.com>
cc: "Osborne, Dawn" <DOsborne@SDGE.com>, "Patterson, Allison" 
<APatterson@SDGE.com>, "'allisonpatterson@home.com'" 
<allisonpatterson@home.com>, "Janke, Rick" <RJanke@sempra.com>, "Boll, 
Maureen" <MBoll@SDGE.com> 
Subject: Large Customer Choice Facilitation Program Meeting - Summary of K ey 
Dates & Action Items


>    Large Commercial Customer Meeting Attendees:
>
> Thanks to everyone for your attendance and the valuable insights provided
> at yesterdays meeting.  I have tried to summarize below the key dates,
> action items and other issues of importance that were discussed and agreed
> upon during the meeting.
>
> Key Dates
>
> 9/21 -  CPUC approval expected for Customer Choice Facilitation Program
>
> 9/22 -  ESP Logos due to SDG&E
>
> By 9/28 -  SDG&E will send out Program Participation Agreement
>
> 9/27 -  SDG&E will e-mail 1st draft of letter with copy (intro and general
> message points) and layout & radio script to ESPs for review in
> preparation of 9/29 conference call.
>
> 9/28 -  ESPs required to send SDG&E Final Letter of Intent and complete
> other program requirements.
>
> 9/29 -  Conference call at 2pm to obtain ESP feedback and discuss 1st
> draft of letter and radio script.  (SDG&E will send out call-in number)
>
> 10/6 - SDG&E will e-mail 2nd draft of letter and radio script to ESPs
>
> 10/11 - Conference call at 2pm to discuss 2nd draft & finalize letter
> (general messages) & radio script.  (SDG&E will send out call-in number)
>
> 10/16 - ESP service summaries due to SDG&E
>          - ESP's contribution towards program costs due to SDG&E
>          - Program Participation agreement due to SDG&E
>
> 10/16 - Final approval of radio script.   ESPs will need to sign-off on
> radio script at this time.
>
> 10/23 - Final approval of complete direct mail piece  (general messages &
> ESP service summaries) and radio script.  ESPs will need to sign-off on
> complete letter including layout at this time.
>
> 10/30 - 11/15  Start date for implementation of program (depending on
> production time of promotional materials).
>
> 10/30 - 12/8  Target dates for Radio campaign
> 11/1 - 12/1  Target dates for Direct Mail letter
>
> 11/30 -  Tentative implementation date for  DA customer portion of SDG&E's
> Rate Relief plan.  Note:  SDG&E is still looking at the requirements for
> this portion of the plan.  For the purposes of our meeting, this date was
> provided as a guideline to assist in discussions on the Customer Choice
> Facilitation Program.
>
>
> Action Items
>
> * SDG&E (Rick) will put together draft of direct mail letter including
> copy and layouts to be sent to ESPs by 9/27.
> * SDG&E (Rick) will include the following message points on draft
>
>  - Choice & Options (customers can take control of their bill)
>  - Customer Service & Reliability
>  - Cooperative effort (SDG&E supports customers switching)
>  - Rate Relief Plan
> * Letter will need to have intro explaining why SDG&E is sending out &
> encouraging customers to switch. Letter also needs to address that it is
> for "business" customers.
> * Copy will have intro and general message points followed by ESP
> summaries.  SDG&E (Rick) will draft a couple of options, one looking at
> everything on one page, and another with ESP summaries on a second page.
> * ESP logos will be included and will be in color
> ESPwill be lied in alphabetical order on direct mail letter and reply
> card. .
> * SDG&E (Rick)  will draft a couple of options to determine how the
> customer will elect which ESPs they want their consumption information
> released to. One will include a check-off box which would allow customers
> to have their information released to "ALL ESPs" with an opt out exception
> line where they can indicate if they do not want it released to a specific
> ESP.  Second option will be to have a box next to each ESP and the
> customer will check all of the boxes for the ESPs they wish to receive a
> response from. This option will also include an "All ESP" box which will
> be more prominent.
> * SDG&E (Dawn) will be obtaining feedback from a few large customers
> on the direct mail piece to ensure the goal of helping to get offers in
> front of customers is being accomplished.
> * Envelope will be a standard business letter envelope with a snipe on
> the front to attract customers attention.
> * SDG&E (Rick) will also look into options for ensuring letter gets to
> proper person within business (such as getting it to the energy decision
> maker)
> * SDG&E (Dawn) will internally discuss issues relating to having two
> letters for different customer segments (20kw - 100kw & over 100kw)
> * SDG&E (Rick) will draft up 60 second radio spot script for ESP
> review which will support direct mail piece.  Will also look into option
> of tag lines directed toward businesses.
> * SDG&E (Dawn/Allison) will follow-up to confirm ability to put
> program information/direct mail piece on  SDG&E web site.
> * Radio Spot will also refer customers to SDG&E's web site for program
> info as well.
>
> If I have missed or incorrectly stated anything, please let me know.  In
> addition,  I will out be of the office from September 21 - October 10th.
> During this time, Dawn will be your primary contact for the promotional
> materials, agreements etc.
>
> Thanks again
>
> Allison Patterson
> Strategic Lead - Direct Access
> 8306 Century Park Ct. #42L
> San Diego, CA 92123
> Phone (858) 654-1284
> Fax (858) 654-1794
> Pager (888) 799-7576
> E-Mail  apatterson@sdge.com
>
>