For smart TV devices: smart TVs from Sony run the Google TV operating system. Depending on the device model and year, some settings may not exist or may be in different locations in the settings menu.

Sony-specific privacy settings

Sony devices may use Automated Content Recognition to identify the shows you are watching for personalization, analytics, and advertising purposes, depending on your privacy settings.
Features using content recognition include Provide Sony Smart TV Features, Provide Program Recommendations, Perform Product Improvements, and Share TV Data.
You can manage these settings on the TV in Settings > All Settings > Privacy > Samba Interactive TV. On older devices, the settings may be in Settings > System Preferences > Samba Interactive TV.

Source: Consumer Reports

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