HERB Debuts in Oreo "Cookie vs. Creme" Video

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HERB does the Oreo twist

The Robotics Institute's Home Exploring Robot Butler, better known as HERB, is featured in a YouTube video that is part of Oreo's ongoing "Cookie vs. Creme" campaign. The video, shot Feb. 12 in the Personal Robotics Lab in Newell-Simon Hall, debuted March 8.

Carnegie Mellon has produced a "behind the scenes" video regarding HERB's video shoot for Oreo.

HERB, a two-armed, mobile robot, twists an Oreo apart and scrapes off what it terms "the precious crème" in the video, the fourth and final "Oreo Separator" machine in the online series. Sidd Srinivasa, associate professor of robotics, and Pras Velagapudi, project scientist, play prominent roles as well.

"Cookie vs. Creme" was launched with the "Whisper Fight" commercial during this year's Superbowl broadcast. Three machines were custom-made for the humorous, online "Oreo Separator" series; HERB was the only research robot re-purposed for the videos.

Normally, HERB serves as the research platform of the Personal Robotics Lab, which is directed by Srinivasa. HERB is a testbed for algorithms, software and other technology that will enable robots to perform challenging manipulation tasks in places where people live and work. It is a project of the Quality of Life Technology Center, a National Science Foundation Engineering Research Center dedicated to applying robotic and information technologies to the everyday lives of people. The center is jointly operated by Carnegie Mellon and the University of Pittsburgh.

See the Oreo Separator video featuring HERB: YouTube
Visit HERB's homepage: www.cmu.edu/herb-robot
More on the Oreo Separator Campaign, via CNN: How to Separate Your Oreo

Pras Velagapudi and HERB, behind the scenes at the video shoot

Byron Spice | 412-268-9068 | bspice@cs.cmu.edu