While many feel that the product manager is the "CEO of the product," the concept of the product manager as "conductor of the product orchestra" may be more apt. In this session, Jeff Lash examine the role of -- and misconceptions about -- conductors, what makes the legendary maestros just so great, and how to apply lessons from conducting to product management.
Jeff Lash is VP and Group Director, Product Management in SiriusDecisions Product Line at Forrester, where he advises b-to-b product management teams on how to implement best practices and elevate the abilities and expertise of their teams to drive measurable and repeatable product success and business growth. Jeff is a recognized thought leader in product management, with over 15 years of experience in the development of Web-based products and SaaS. His product management career includes both new product introductions and major turnarounds of existing product lines, as well as introduction of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes.
Jeff is a frequent presenter at product management conferences and ProductCamps, and also writes the popular How To Be a Good Product Manager blog and dispenses product management wisdom (and humor) 240 characters at the time on Twitter as @jefflash.