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\newblock {\em The Mission Statement Book: 301 Corporate Mission Statements
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\newblock 10 Speed Press, Berkeley, CA, 1995.

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{\sc Campbell, A., Devine, M., and Young, D.}
\newblock {\em A Sense of Mission}.
\newblock Hutchinson Business Books Limited, London, England, 1990.

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\newblock {\em A Sense of Mission}.
\newblock Addison-Wesley, Reading, MA, 1992.

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{\sc Campbell, A., and Tawadey, K.}
\newblock {\em Mission and Business Philosophy}.
\newblock Butterworth-Heinemann Ltd., Oxford, England, 1992.

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{\sc Campbell, A., and Yeung, S.}
\newblock Missionaries of the corporate culture.
\newblock {\em Management Consultancy\/} (November 1990), 46--47.

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{\sc Collins, J.~C., and Porras, J.~I.}
\newblock {\em Built to Last, Successful Habits of Visionary Companies}.
\newblock HarperCollins, New York, NY, 97.

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{\sc Covey, S.~R.}
\newblock {\em The 7 Habits of Highly Effective People}.
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{\sc Denison, D.~R.}
\newblock {\em Corporate Culture and Organizational Effectiveness}.
\newblock John Wiley \& Sons, New York, NY, 1990.

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\newblock {\em Corporate Philosophies and Mission Statements}.
\newblock Greenwood Publishing Company, Westport, CT, 1989.

\bibitem{foster95}
{\sc Foster, T.~R.}
\newblock {\em 101 Great Mission Statements}.
\newblock Kogan Page Limited, London, England, 1995.

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\newblock {\em Principles of Business Management}.
\newblock St. Louis University, St. Louis, MO, 1953.
\newblock unpublished course notes.

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\newblock {\em Global Mind Change: The Promise of the Last Years of the
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\newblock Knowledge Systems Institute, Skokie, IL, 1988.

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{\sc Haschak, P.~G.}
\newblock {\em Corporate Statements: The Official Missions, Goals, Principles
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\newblock McFarland \& Company, Jefferson, NC, 1998.

\bibitem{jones96}
{\sc Jones, L.~B.}
\newblock {\em The Path}.
\newblock Hyperion, New York, NY, 1996.

\bibitem{jones95}
{\sc Jones, P., and Kahaner, L.}
\newblock {\em Say It and Live It: The 50 Corporate Mission Statements That Hit
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\newblock Currency Doubleday, New York, NY, 1995.

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\newblock {\em Change Masters}.
\newblock Simon \& Schuster, New York, NY, 1983.

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\newblock {\em Creative Management}.
\newblock American Management Association, Inc., New York, NY, 1971.

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{\sc Koch, R., and Campbell, A.}
\newblock {\em Wake Up and Shake up Your Company}.
\newblock Trans-Atlantic Publications, Inc., Philadelphia, PA, 1993.

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\newblock {\em A great place to work}.
\newblock Random House, Toronto, Canada, 1988.

\bibitem{mccoy85}
{\sc McCoy, C.~S.}
\newblock {\em Management of Values}.
\newblock Pitman Publishing Inc., Marshfield, MA, 1985.

\bibitem{mcdermot96}
{\sc McDermot, D.~R., Urban, D.~J., and O'Hallaron, R.~D.}
\newblock Developing and managing a mission statement: A study of marketing
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\newblock {\em Journal of Marketing Education 18}, 1 (Spring 1996).

\bibitem{palubiak98}
{\sc Palubiak, R.~C.}
\newblock {\em Corporate Mission: Think Mission Before Commission}.
\newblock Business Persons Hand Book Volume 4. Optima Consulting Group, St.
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\bibitem{petersen91}
{\sc Petersen, D.~E., and Hillkirt, J.}
\newblock {\em A Better Idea}.
\newblock Houghton Mifflin Company, Boston, MA, 1991.

\bibitem{postdispatch89}
Speed of {F}ord's comeback surprised even the {CEO}.
\newblock St. Louis Post Dispatch, Sunday, October 22, Page 12E, Business
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\bibitem{Reed96}
{\sc Reed, S., Dawley, H., and Rosant, J.}
\newblock {B}ritish {A}irways sure isn't coasting.
\newblock {\em Business Week\/} (September 30 1996), 52.

\bibitem{sathe83}
{\sc Sathe, V.}
\newblock Implications of corporate culture: A manager's guide to action,.
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\bibitem{scott}
{\sc Scott, C., Tobr, G., and Jaffe, D.}
\newblock {\em Organizational Vision Values and Mission}.
\newblock Crisp Publications, Menlo Park, CA, 1993.

\bibitem{walton86}
{\sc Walton, M.}
\newblock {\em The {D}eming Management Method}.
\newblock Perigee Books, New York, NY, 1986.

\end{thebibliography}
