Summary| Research |
Synthesis |
Design |
Solution |
no cats
synthesis |
overview |
we used the data collected during the research phase to create a persona, a moodboard, and mental models.
the persona represents our target user and influences the design through understanding specific needs and goals. Ther persona is shaped by the directed storytelling but is not based on any one real person.
the moodboard is a planning tool that combines images and texts to convey the feelings and emotions the site will evoke.