@InProceedings{Pucha:gi2006,
       title          = {{Take One Get One Free; Leveraging P2P Networks for Content Promotion}},
       author          = {{Himabindu Pucha and Sabyasachi Roy and Y. Charlie Hu}},
       booktitle = {Proc. of IEEE Global Internet Symposium (GI)},
       year          = 2006
}