The key failing we see in conventional filtering strategies is that they do not take advantage of the large number of users who are each performing their own filtering and evaluation of the available articles. Because conventional strategies focus only on each user's private history, these filters are unable to provide effective filtering in any domain that a user has not already experienced. While we can reasonably expect a user to have significant experience in the several areas in which he or she has a special long term interest, a user will probably not have any history available for filtering either articles in a new area of interest, or news items that by their very nature change topic frequently. ``If it isn't new, it isn't news,'' goes the reporter's adage.