The Link is the magazine of Carnegie Mellon University’s School of Computer Science.

Its name recognizes the pioneering work of two of the School of Computer Science's co-founders, Allen Newell and Herb Simon, who invented the use of linked-list data structures for representing complex information.

But it also serves as the link between the School of Computer Science and more than 10,000 alumni, colleagues, parents and other friends around the world.

From the latest issue:

Alumni snapshot: Andrew Cove

Jason Togyer Thursday November 29, 2012
B.S., computer science, Carnegie Mellon University, 2005M.S., computer science, Carnegie Mellon University, 2006Many great ideas to improve existing services have gone by the wayside because users decided the intangible costs of switching weren't worth the effort, says Andrew Cove (CS'05, '06). "If you need a certain app to do something, that's a hurdle, and it makes switching a very unappealing thing," he says. 

Alumni snapshot: Emile Litvak

Jason Togyer Thursday November 29, 2012
B.S., computer science, Carnegie Mellon University, 1996M.S.E., software engineering, Carnegie Mellon University, 1997Targeting advertising toward specific users isn't new, says Emile Litvak (CS'96,'97). As far back as the 1970s, marketers were using direct mail to target their pitches to people based on their catalog purchases and magazine subscriptions.But unlike direct mail, online advertisers can't work with windows measured in months or weeks. Their decisions must be made in milliseconds. 

SCS News in Brief

Jason Togyer Thursday November 29, 2012
CMU launches undergraduate robotics majorStudents pursuing computer science, engineering or other undergraduate degrees at Carnegie Mellon University now have the option to include an additional major in robotics. 

Then and now

Jason Togyer Thursday November 29, 2012
That's Ivan Sutherland holding the great-granddaddy of today's Mobots. Long before his pioneering work in computer graphics, Sutherland (E'59, H'03) was interested in robots that could navigate mazes and react to stimuli much as an animal would. 

Letters to Randy Pausch

Jason Togyer Thursday November 29, 2012
Five years ago, as Randy Pausch's "last lecture" spread around the world via email, social media and news broadcasts, tributes poured into his office at CMU. By early 2008, Pausch, a professor of computer science, human-computer interaction and design, reported receiving more than 6,000 emails from people who said his lecture had (in his words) inspired them to "stop feeling sorry for themselves." 

Giving back: Little things mean a lot

Mark Dorgan Wednesday November 28, 2012
By Mark DorganWe're in the final months of the university's "Inspire Innovation" campaign, which concludes June 30, 2013. And while we've achieved a lot, we're striving to reach as far as we can over $1 billion. (As of July 31, the campaign stood at $1.07 billion.) What's been achieved? Well, we started the campaign with three principal goals--raising money for the university's endowment, raising brand awareness of Carnegie Mellon University and building community by increasing alumni engagement. We've been successful on all of those fronts. 

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