Newsgroups: comp.ai.fuzzy
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From: chris@labtam.labtam.oz.au (Chris Taylor)
Subject: Re: "Fudgey" Logic?
Message-ID: <chris.798180796@labtam>
Organization: Labtam Australia Pty. Ltd., Melbourne, Australia
References: <3mpemn$lsl@nntp.crl.com>
Date: Tue, 18 Apr 1995 04:53:16 GMT
Lines: 20

Richard Berman <sts@crl.com> writes:

>Marketing is a wonderful thing.  In order solve a problem in our 
>vertical-market application I employed some fuzzy techniques to
>rate "closeness" of import data to data already in our database.

>After explaining (maybe) what all this was for and how it worked,
>marketing came up with: 

>"Fudgey Logic"
>Why?
>As they understood it, it was "true/false with a 'fudge' factor".
>Next week... marketing invents the "Nervous Nets".


Marketing teams should go with "Furry logic", 
for something warm and cuddly that people will want to embrace.

I can see a cute furry rodent-like animal wearing a scholars' cap.
A squirrel perhaps - they usually behave intelligently in cartoons.
