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From: jmacario@world.std.com (John j Macario)
Subject: Re: Marketing Research and Neural Networks
Message-ID: <D667Dn.I4x@world.std.com>
Organization: The World Public Access UNIX, Brookline, MA
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References: <h.a.b.tebraake.34.2F66BEFA@ET.TUDelft.NL> <3kndpg$4do@newsbf02.news.aol.com>
Date: Tue, 28 Mar 1995 21:51:23 GMT
Lines: 39

CarlMCook (carlmcook@aol.com) wrote:
: Hubert te Braake writes:

: >>Can anyone give me some references to APPLICATIONS of neural networks in
: >>the field of Marketing Research. For example, the application to
:   modeling:consumer behaviour by neural networks. 
[snip]
: >>to know possible applications, which are already working in practice.
: >>Can you please help me?

My company (Right Information Systems) has produced a series of papers on 
the business uses of Neural Networks.  They are:

Method for Regression on Poor Quality Datasets

The Principles and Practice of Time Series Forecasting and Business 
Modelling Using Neural Nets

Neural Network Case Studies in Marketing Analysis

These range from very technical to qualitative.  I'd be happy to supply a 
copy to anyone who would like one.

We also have a ton of marketing "case studies" describing applications 
from price pointing and demand forecasting to measuring the value of 
information technology investments.

John

--------------------
John Macario
Right Information Systems
508/463-9415 (p)
jmacario@world.std.com
-- 
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John Macario		508/463-9165 (p)
Platform Computing	508/462-9198 (f)
jmacario@platform.com
